Essay on Volvo's Disruptive Innovation: MGMT20132 Assignment

This essay examines disruptive innovation, using Volvo as a case study to illustrate how companies can create new products and values that disrupt existing markets. It discusses Volvo's integration of smart device information to develop innovative products and align with global and local business strategies. The essay supports disruptive innovation by highlighting its advantages in improving products and introducing new solutions that align with market needs, rendering both financial and environmental sustainability. It also addresses the disadvantages, such as the high costs associated with innovation, and emphasizes the value creation for both businesses and individual customers through international operations. The essay concludes with future innovation strategies, such as introducing more innovative car and heavy-duty vehicle models, including electric cars, and stresses the importance of maintaining long-term customer relationships to generate high revenue and strengthen business models. Desklib provides access to this and other solved assignments.