Z14MAN CW1: Marketing Guide for Voujon Bari Products and Services

This report serves as a comprehensive marketing guide for Voujon Bari, an Indian restaurant in London. It begins with an introduction to the role of marketing within a business, emphasizing its importance in promoting products and services to increase sales and revenue. The guide explores various marketing techniques, including the marketing mix, and how they can be applied to Voujon Bari. It addresses the impact of cultural differences on marketing messages, especially for a business like Voujon Bari that caters to a diverse customer base. The report also discusses the importance of market research, customer targeting strategies (demographic and behavioral approaches), and pricing strategies to attract a broad customer base. It highlights how Voujon Bari can adapt to market trends and eliminate cultural differences through promotional techniques. The guide concludes by summarizing key marketing concepts and their application to the restaurant's operations and growth, emphasizing the importance of customer satisfaction, proper pricing, and effective product offerings.

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
Role of marketing within business.........................................................................................1
Cultural differences can alter the marketing message............................................................4
Groups of customers / consumers are targeted for selected products and services ...............6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTIO
N
Marketing is defined as the activity which driven by any organisation to
promote their product and service. This help organisation to take growth
in their marketplace by promoting various product and service of
company. The main objective by this technique to increase sale and
revenue of an organisation. Marketing have several of aim which is
advertising, selling and delivering product to consumer or other
business. Their are various of marketing technique which consist of
number of tool and technique to generate maximum revenue and profit
for an organisation. Whereas, this is primary element of ant business
management (Ballings and et. al., 2018). It include marketing mix,
which elaborate the refining process to enhance the sale and profit for
an organisation. The total approaches are considered in such a way
which help to attract and influence number of customer for their product
and service. In context with Voujon bari, this is fine Indian restaurant in
London. In which they provide multi food option to their customer and
best quality of services. As per this various marketing technique and
tool are discussed to promote their product and services.
Role of marketing
within business.
In the context with Voujon bari, they are dealing with food outlet in
London. They used to prepare Indian and various form of cuisine in
such a way which is repeated by customer in aspect with taste and
services (Contreras and et. al., 2016). The role of marketing is played
very vital role in this organisation to raise the profit by promoting
product and services. As per this some of the marketing role are
mentioned below in context with Voujon bari.

Meet customer need and wants: In reference with selected firm, they
deal with service and then product is fulfilled their need and wants. In
term of this, the customer need and their desire are primary question
which is asked while serving product.
Organisation growth and reputation: A simple theory is analysed in
context with marketing is that any organisation growth and survival
depend on customer. So as per this, Voujon bari must analyse and try to
achieve their goals as per filling customer expectation.
Adapting right price: Price is right and critical component for an
organisation as per the view point of marketing mix which help to
formulate maximum revenue (Grönroos, C., 2017). Marketing strategies
help organisation to setting fair prices and preparing a right approach.
The exchange of matter are delivered in fixed price which create good
mannerism in respect to consumer.
Better product offering to customer: There are various companies
Illustration 1: ROLE OF MARKETING

which sell more than one product. As per this Voujon bari is an
restaurant which offer variety of product to customer. So, they must
focus on very set of product to deliver best quality of product with
defined and proper manner of services. Customer satisfaction is
necessary for the growth of Voujon bari.

Cultural differences
can alter the
marketing
message.
Organisation which is increasing and growing their business, they
always try to lookout new opportunities. Some of them are try to grow
their business in other native countries. In case of that they focus on
country cultural changes. Sometime this create unreasonable negative
impact to organisation which create loss and low cost profit in other
organisation because of difference in cultural changes. As per this, the
marketing strategies are fixed in such a way which help to develop
successful marketing. In context with Voujon bari, they started their
business as Indian restaurant which create negative impact in region of
London, where people used to think that this is Indian restaurant but as
per new approaches and new trend of market, they create strategies and
eliminate cultural difference by their promotional techniques. This
allow firm to gain profit (Mogaji and et. al., 2016). The proper and
appropriate work in management retaliate several factor which affect
organisation goals. Some these techniques are proper and adequate
promotional tool, direct marketing, discounted offer and price cut off.
Voujon bari is also providing best service as per the view point of
customer and they try to maintain and eliminate various threat which is
create in preface for an organisation based on cultural difference.
Organisation must look out for their new opportunities and expand their
business in other location. This help him to grow effectively if they
clear their vision and mission.

Illustration 2: DIVERSITY IN WORKPLACE

Groups of customers /
consumers are
targeted for
selected
products and
services
The group of customer are selected in such a way by targeting
demographically, or by behavioural approaches. In the context with
Voujon bari, they used to prepare some techniques for assembling and
targeting customer. The selected organisation choose those group who
believes in new exploration regards with food and have curiosity to try
new version of food (Payne and et. al., 2017). They target every type of
customer because their pricing decision. Which is an average pricing so,
this can be affordable by number of people. In this context they follow
competitiveness techniques to gain productive aspect of marketing
(Papadas and et. al., 2017).
The target group are chooses because for better growth. Organisation
choose various group of people because they tend to discover several
cuisine. The taste being available in single place. Which help customer
to take everything on single place. This create positive point for an
organisation. It help organisation to make strategies for their target
group and new plan in food as a product which driven to attract and
influence number of customer for their product and services. Selected
firm go through best quality of service and product which provide
satisfaction to customer.
Illustration 3: PATH TO TARGET CUSTOMER FOR PRODUCT

CONCLUSION As per the above discussion, marketing is an framework which is being
used to promote several product and services. This help in generation of
sale. The organisation goals is achieved by enhancing sale and profit. In
this cultural difference affect business so proper analysis is being taken
to accomplished goal of an organisation. This report also mentioned
about various target group and their selection.
REFERENCES Books and Journals
Ballings and et. al., 2018. Cause marketing and customer
profitability. Journal of the Academy of Marketing
Science, 46(2), pp.234-251.
Contreras and et. al., 2016. What is Marketing? A Study on Marketing
Managers’ Perception of the Definition of Marketing.
In Forum Empresarial (Vol. 21, No. 1, pp. 49-69).
Universidad de Puerto Rico.
Grönroos, C., 2017. Relationship marketing readiness: theoretical
background and measurement directions. Journal of
Services Marketing.
Mogaji and et. al., 2016. Marketing strategies of United Kingdom
universities during clearing and adjustment. International
Journal of Educational Management.
Papadas and et. al., 2017. Green marketing orientation:
Conceptualization, scale development and
validation. Journal of Business Research, 80, pp.236-246.
Payne and et. al., 2017. Omni-channel marketing, integrated
marketing communications and consumer
engagement. Journal of Research in Interactive Marketing.