Virtual Reality Applications in Business: A Research Thesis Proposal

Desklib provides past papers and solved assignments for students. This project explores virtual reality's impact on business.

NEF6101 Research Thesis (Proposal)
Topic - Virtual reality and its applications
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Contents
Title of a project: Virtual reality and its applications......................................................................3
Introduction......................................................................................................................................3
Project Description..........................................................................................................................4
Research outline...............................................................................................................................5
Methodology....................................................................................................................................6
Gantt chart...................................................................................................................................6
Literature Review............................................................................................................................8
Impact of virtual reality on training and development program..................................................8
Advantages of virtual reality and its application for business units............................................8
References........................................................................................................................................9
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Topic of research: Virtual reality and its applications
Introduction
Research is helpful to resolve a complex issue or topic in an appropriate manner. With the help
of research, any aspect can be determined. This project is focused on the research proposal of the
thesis which becomes possible with clear study and investigation on a topic. The presented topic
is focused on virtual reality and its application by taking the example of a business. The
presented study will be a cover research question, project description, a selected methodology for
a project and literature review. All the things get supported with some academic sources so that
study becomes appropriate.
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Project Description
The provided topic is based on virtual reality and its application. Virtual reality is an artificial
environment created by using software and defines it to the user in such a manner so that every
person considers it a real frame (Bonetti, et al., 2018). It is experienced with the help of sight and
sound and brings an individual to some other level. The selected project is described in the
context of Wal-Mart as they are using it for training and development of employees. Virtual
reality application is helpful for business growth and performance so that association becomes
different from others. Virtual reality is helpful to bring a change with an artificial environment
where employees become aware of a new form of technology to please customers. Thus, Wal-
Mart is required to anticipate such a frame to enhance the sales and performance of a business.
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Research outline
Aim of the project: “To identify the influence of virtual reality and its application on business
and its performance – A case study on Wal-Mart”.
Objectives of the project: Following are the objectives of the project to make it ethical and
appropriate:
 To analyze the impact of virtual reality on the training and development of Wal-Mart
 To evaluate advantages determine with the help of VR and its application on Wal-Mart.
 To determine the role of virtual reality in the overall success of a business.
Research Question: On the basis of aims and objectives, research questions are drafted as
follow:
 How training and development can be improved in Wal-Mart with the help of virtual
reality?
 What will be the advantages a business can draw with the use of VR and its application?
 What is the role of VR in the success of a business organization?
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Methodology
Methods of research are a helpful aspect which makes a study successful and valid. It is essential
to use different methods while organizing a study so that it fulfils all desire criteria. It is required
to analyze basic and various methods of research to fulfill the aims and objectives of a project.
Following are some research methodology which enables and assist a study to get done in the
right direction and make a study valid and ethical:
 Research method: It includes two methods qualitative and quantitative study. Both of
these methods are helpful to organize study properly with facts, figures and academic
sources (Sekaran and Bougie, 2016). The qualitative study includes scholar opinion with
past facts whereas quantitative study includes various graphs and charts with numerical
aspects.
 Data collection method: Primary and secondary are two data collection methods.
Primary data is collected with a questionnaire, personal interviews, etc. A secondary
method of data collection includes online articles, scholar opinion and library resources.
Gantt chart
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Introduction
Aims and
Objectives
Collection of
resources and
methodology
Tracking of
citations
Evaluation of
literature
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Continuation of
proposal
Prepration of
thesis
Documentation
of a project
Final
presentation of a
project
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Literature Review
The literature review includes aspects of various scholars so that a study becomes effective and
ethical. Literature review for the proposed study will be described as following in the context of
the topic of virtual reality and its application with the context of prepared objectives.
Impact of virtual reality on training and development program
According to Patterson (2019), virtual reality presents artificial aspects into a business so that
employees can learn things earlier. Virtual reality is considered all manner of entertainment so
that employees become aware of a new form of technology and proclaim efforts towards
effective product design, attractive designs of products, etc. Thus, virtual reality will be defined
as some positive background on the training and development of a company.
Advantages of virtual reality and its application for business units
As per the viewpoint of Martín-Gutiérrez, et al. (2017), virtual reality presents a real scenario for
employees which enhance learning at the workplace. Thus, this statement has indicated that
business can determine various advantages with the help of virtual reality. One of the benefits is
determined in terms of innovation and enhancement of learning. These benefits enable a business
to become successful in the near future.
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References
 Bonetti, F., Warnaby, G. and Quinn, L., 2018. Augmented reality and virtual reality in
physical and online retailing: A review, synthesis and research agenda. In Augmented
reality and virtual reality (pp. 119-132). Springer, Cham.
 Martín-Gutiérrez, J., Mora, C.E., Añorbe-Díaz, B. and González-Marrero, A., 2017.
Virtual technologies trends in education. EURASIA Journal of Mathematics Science and
Technology Education, 13(2), pp.469-486.
 Patterson, D., 2019. Virtual Reality Meets Learning & Development. [Online] Learning
Light. Available at: https://www.learninglight.com/virtual-reality-learning-development/.
[Accessed on: 16th April 2019].
 Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building
approach. John Wiley & Sons.
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