Analysis of Implementing VR Components in Hotel Marketing Plan

This report assesses the strategic implications of integrating Virtual Reality (VR) components into hotel marketing plans, addressing the critical issue of competitive advantage. It examines the potential revenue increase from VR implementation, highlighting the need for hotels to adopt this technology to remain competitive. The report includes a qualitative case study analyzing the benefits and drawbacks of VR in marketing, focusing on cost-benefit analysis and potential risks. It references existing research supporting VR's effectiveness in marketing and advocates for its adoption to avoid customer base reduction. The research question centers on the benefits of VR implementation, emphasizing its potential to enhance marketing efforts and overall competitiveness within the hotel industry.

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Running Head: VIRTUAL REALITY COMPONENTS
Virtual Reality Technology
Student’s name:
Institutional affiliation:

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VIRTUAL REALITY COMPONENTS
Issue summary
For every business to be successful, it should have a good competitive advantage.
Competitive advantage comes from carrying the firm’s operations in a unique way. The fact that
other hotels have embraced the Virtual Reality (VR) technology means that they are more
competitive. For my hotel to be more competitive, it is critical to implement the VR technology.
The issue here is whether implementing the VR component to our marketing plan will increase
revenue in the given areas. The answer to this question is a strong “Yes”. I don’t see the reason
as to why our hotels should not add VR components to their marketing plan. The hotels have
unique locations that ought to be seen by the customers to appreciate them.
Problem statement
Most companies have adopted the VR options for marketing their locations (Van
Kerrebroeck, Brengman, & Willems, 2017). Creating a competitive advantage requires an
organization to adopt the best strategies in marketing and operational activities. Failing to adopt
the VR technology especially for a hotel that has unique locations that need to be seen by the
customers to be appreciated is detrimental. The fact that other hotel chains have started
embracing the VR options means that failing to adopt the technology will leave our hotel behind
and may end up becoming uncompetitive.
The issue on whether implementing the marketing plan in the given areas will boost the
organizational revenues needs an innovative solution. Such solution may include coming up with
a serious research to determine the cost-benefits analysis of implementing the VR options. This
qualitative case study on the implementing the VR options will explore the benefits and the
associated drawbacks of integrating VR components in a marketing plan. The major benefits of
implementing VR components will be reviewed and the associated costs of the same will be

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addressed. The data that will be gathered in this research will quantify whether the hotel chains
should adopt the VR technology as a part of their marketing plan or not. The possible factors that
may lead to loses in case of implementation of the VR components in the marketing plan of the
hotels will also be analyzed.
Research question
Is beneficial to implement VR components in the marketing plan of our
organization?
As noted earlier on, it is very critical for an organization to implement VR components in
the marketing plan of the hotel locations. According to Van Kerrebroeck, Brengman, & Willems,
(2017), an organization that fails to adopt the prevailing technology in their daily operations ends
up becoming uncompetitive and may curtail its operations in the long run. According to the
research conducted by Banes (2016), most of the organizations have discovered that Virtual
Reality is a key strategy in the marketing plan. People are more influenced by what they can see.
Virtual Reality technology has become sine qua non in the modern marketing plan. According to
Barnes (2016), the benefits of implementing Virtual Reality components in the marketing plan of
an organization outweigh the possible drawbacks. As the Marketing Director, I would urge the
management to implement the VR components in the marketing plan. Failing to adopt the VR
technology will bring more loses to the company due to a reduced customer base.

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References;
Barnes, S. (2016). Understanding Virtual Reality in Marketing: Nature, Implications and
Potential. SSRN Electronic Journal. doi: 10.2139/ssrn.2909100
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). When brands come to life:
experimental research on the vividness effect of Virtual Reality in transformational
marketing communications. Virtual Reality, 21(4), 177-191. doi: 10.1007/s10055-017-
0306-3