Business Plan and Marketing Strategies: Vulcano Pizza Shop Project

This assignment presents a comprehensive business plan for Vulcano Pizza Shop, a proposed Italian pizza shop in London. The plan includes a business overview with aims, core product description, and a detailed management structure outlining team skills and responsibilities. It analyzes the target market of young professionals and tourists in the Notting Hill area, highlighting the competitive advantage and USP. The marketing section covers market research using primary and secondary methods, competitor analysis, and a 7 P's marketing strategy, alongside an STP approach. Operations and logistics, including setup costs and monthly fixed costs, are discussed. The plan also addresses pricing strategy, margins, markups, and provides financial projections including cash flow and a 3-year forecast. The market research involves a questionnaire analyzing customer preferences, and the plan considers expansion plans and funding requirements. The business aims to establish a brand, reach healthy sales, and increase profits within the first three years.