VW AG Strategic Planning: Business Strategy, SWOT, and BCG Analysis

This report provides a comprehensive analysis of Volkswagen AG's (VW AG) business strategy, focusing on its mission, vision, core competencies, objectives, and goals. It delves into strategic planning, examining both internal and external factors influencing VW AG's approach. The report utilizes tools such as SWOT analysis and the BCG Matrix to evaluate the company's strengths, weaknesses, opportunities, and threats, as well as the profitability and productivity of its products. The conclusion summarizes the effectiveness of the strategies discussed and their importance for achieving productivity and profitability. Desklib provides this assignment solution along with other study resources for students.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• INTRODUCTION
• BUSINESS PLAN
• BUSINESS MISSION, VISION, CORE COMPETENCES,
OBJECTIVES AND GOALS
• STRATEGIC PLANNING
• CONTENT OF STRATERGY PLANNING
• EFFECTIVENESS OF TECHNIQUES
• CONCLUSION
• REFERENCES

INTRODUCTION
Strategy is define as a plan of action which
designed in order to attain long term goals and
objectives in a systematic manner. It is also
identify as science and art of marshalling &
planning resources for their effective or
efficient use

MISSION OF VW AG
 We are provide butter quality solutions
to customers
 We give our audience different
necessitate with a better portfolio in
brand.

VISION OF VW AG
“We are
multinational
and leading
giver in all
around of
sustainability
mobility”.

Core Competencies
It is identify as an unique characteristic as
well as better skills of employees in the
organisation which make it several forms
its rivals.

Goals and Objectives
 VW AG objectives or goals in order to
increase awareness in their brand as a
aggregate value participant in United
Kingdom.
 To Drive Volkswagen core brand that
will be recognise in worldwide stood
for originator in innovation.

SWOT Analysis
Strength
 Buyers Demand
 Locality
 Knowledgable and talented
customers
Weaknesses
 Modification in Trends
 Budget
Opportunities
 Price differentiation
 Discounts for target customers
Threats
 Competitions
 Innovative designing stores

STRATEGIC PLANNING
Strategy planning: It is identify as a activity of an
organisation which is analysing its start direction.
It will also make decision on evaluating whole
resources to engage this plan of action. It may be
extend to control all mechanisms for staffing the
implementation of strategy.

CONTENT OF STRATERGY
PLANNING
Internal factors
 Value Chain
 Capability of workers
 Stakeholder
 Competitors

Continue
External factors
 Political
 Social
 Economic
 Technological

Effectiveness of techniques
BCG Matrix is one of the effective approach in
order to identify the profitability and
productivity which is created by products. It
can assist manager in achieving the
maximum qualitative and profitable
commodities of the business