Business Strategy Report

This report provides a comprehensive analysis of Volkswagen AG's (VW AG) business strategy. It begins with an introduction outlining the importance of business strategy and its components. The report then delves into a detailed organizational audit of VW AG, identifying its strengths and weaknesses. A thorough environmental audit using PESTLE analysis is conducted to assess external factors impacting the company. The significance of stakeholder analysis in strategy formulation is discussed, followed by a presentation of a new strategy for VW AG, focusing on addressing legal issues and market challenges. The report also analyzes alternative strategies and justifies the selection of the proposed strategy. Finally, it assesses the roles and responsibilities of personnel involved in implementing the new strategy, analyzes estimated resource requirements, and evaluates the contribution of SMART targets to the success of the strategy implementation. The report concludes by emphasizing the importance of effective strategy formulation and implementation for business success.