Business Strategy and Planning: A Case Study of VW Group

This report provides an analysis of VW Group's business strategy, focusing on its mission, vision, objectives, goals, and core competencies. It highlights the importance of strategic planning for achieving long-term success and maintaining a competitive advantage in the automotive industry. The report also discusses factors to consider in strategic planning, such as engagement, communication, innovation, and culture, and examines the effectiveness of techniques like the BCG matrix. The analysis concludes that strategic planning is crucial for companies to adapt to the complex and ever-changing business environment and achieve consistent growth. Desklib provides access to similar reports and study tools for students.

Business Strategy
Task 1

Introduction
Business strategy is refers to the tactics and plan which
can provide competitive advantage of the business. There
is various strategy can be used in company in order to
attain long term success. The present report is based on
VW Group.

Business mission, vision, objectives &
Goals and Core competencies
 It is essential for a business organization is to create its
mission and vision statement which can provide a
future direction.
 A mission statement is related to communication of
company’ aim in the near future.

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Vision and Mission statement
“The company’s long term goal is to provide attractive,
secure and Eco-friendly auto mobile products and also
offer best value of customer’s money.”

VW Gropup major goals and objectives
“The goal of the firm is to maintain its brand value in
the market through provide attractive product at best
price to its customer.”

Core competencies
• VW is one of the most reliable brand in Unite Kingdom
due to its core competencies and uniqueness.
• They having a wide range of product in every segment
with innovative design.

Factors considering in Strategic Plan
These factor can be:
• Engagement
• Communication
• Innovation
• Culture

Effectiveness of techniques used in
Strategic business plan
VW required that to formulate its plan by using BCG
matrix as given below:
• Dogs
• Question mark
• Stars
• Cash cows

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Conclusion
As per the above mentioned report it has been
concluded that strategic planning having a large impact
on success of a company. Business environment is one
of the complex which change over a period of time
required to use suitable business strategy which provide
consistent growth to them.

References
• Bucolo, S. and Matthews, J.H., 2011. A conceptual model to link
deep customer insights to both growth opportunities and
organisational strategy in SME’s as part of a design led
transformation journey. Design management toward a new Era
of innovation.
• Burlton, R.T., 2015. Delivering business strategy through process
management. In Handbook on Business Process Management 2
(pp. 45-78). Springer Berlin Heidelberg.
• Champoux and et.al., 2012. Corporate Facebook pages: when
“fans” attack. Journal of Business Strategy, 33.(2).pp.22-30.