Volkswagen Case Study: Workplace Diversity Contributing to Success

This case study investigates the contribution of workplace diversity to Volkswagen's organizational success. It explores the concept of workplace diversity, its influence on the working environment, and its role in promoting innovation and market success. The research employs a literature review methodology, utilizing secondary data and an interpretivist philosophy with an inductive approach. The study addresses the research problem of issues faced by companies due to a lack of diverse workforce, such as high employee turnover and reduced innovation. The conceptual framework highlights the relationship between workplace diversity and organizational outcomes. Ethical considerations and a Gantt chart for project management are also included, providing a comprehensive analysis of the topic. Desklib provides this and many other solved assignments for students.

Business Project
(Has Workplace Diversity
contributed to organisational
success for VW?)

Abstract
The aim of study is to ascertain the contribution of workplace diversity for improving
organisation success of Volkswagen. There were many amounts of actions done by investigator.
Literature review is an activity of research that was used for gathering secondary data from
books and many other aspects. Research gap was fulfilled by using research questions. Different
approaches such as interpretivisim philosophy, inductive method, exploratory study project etc.
were used by researcher for collecting as well as analysing secondary type of data. Gantt chart
was done by explaining time period of each activity effectively.

Contents
Abstract............................................................................................................................................2
1.1 Title............................................................................................................................................1
1.2 Introduction................................................................................................................................1
1.2.1 Background.........................................................................................................................1
1.2.2 Research Questions.............................................................................................................1
1.2.3 Research Objectives............................................................................................................2
1.2.4 Research Problem...............................................................................................................2
2.0 Critical Review of the literature review.....................................................................................3
2.1 Introduction............................................................................................................................3
2.2.2 What do you understand by the concept of workplace diversity?......................................3
2.2.3 What will be the influence of workplace diversity on working atmosphere of an
organisation?................................................................................................................................3
2.2.4 How workplace diversity helps in promoting of innovation in an organisation.................3
2.2.5 How workplace diversity aid to attain success in market?.................................................4
2.2.6 Conceptual framework of workplace diversity...................................................................4
3.0 Methodology and methods of enquiry.......................................................................................5
3.1 Ethical Consideration.................................................................................................................6
3.2 Gantt Chart.................................................................................................................................6
REFERENCES................................................................................................................................7

1.1 Title
An investigation into the contribution of workplace diversity in promoting innovation at
workplace. A case study on Volkswagen
1.2 Introduction
1.2.1 Background
Diversity means having unlike or distinct elements. Diversity in the workplace is
employing employees who may be not similar with each other and who do not all come from the
similar background. These differences may be related with the national origin, education, age,
gender, physical appearance, sexual orientation or religion of an individual. There are different
benefits of having diverse workforce at workplace for an organisation such as increase
productivity, increase creativity, a Varity of perspectives, help in boosting brand reputation,
increase innovation etc. These are major benefits of workplace diversity that helps an enterprise
in improvement of its success at national as well as global level (Al-Jenaibi, 2017). This research
grounded on automotive industry that comprises a wide range of organisations and companies
involved in the development, manufacturing, promoting and selling of motor vehicles.
Volkswagen is a given automotive organisation that was founded in 1937 by German Labour
Front.
Key basis for choosing this topic is to increase awareness regarding the impact of diversity
at workplace. This research is wide scope because it will help individual, organisations and
societies by providing information regarding the workplace diversity in promoting of innovation
(Burke, 2016). Along with this, main reason for selecting automotive industry or Volkswagen is
it is a large organisation that supports societies by providing job opportunities, improving living
of standards etc.
1.2.2 Research Questions
 What do you understand by the concept of workplace diversity?
 What will be the influence of workplace diversity on working atmosphere of an
organisation?
 How workplace diversity helps in promoting of innovation in an organisation.
 How workplace diversity aid to attain success in market?
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1.2.3 Research Objectives
 To understand about the concept of workplace diversity
 To determine the influence of workplace diversity on working atmosphere of an
organisation
 To analyse the contribution of workplace diversity in promoting innovation within an
organisation
 To ascertain the relation between workplace diversity and organisational success
1.2.4 Research Problem
There are number of issues faced by company such as high employee turnover, lack of
growth, reduced success, poor innovation etc. All these are major issues faced by company
because of lack of diverse workforce at workplace. In order to overcome these issues and
improving business success and growth, management and implementation of diversity at
workplace is important because it will helps company by improving innovation, increasing
creativity etc. that results in higher success and growth (Cho, Kim and Mor Barak, 2017).
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2.0 Critical Review of the literature review
2.1 Introduction
Literature Review (LR): It is a systematic, reproducible and explicit method for
identifying, analysing, and synthesizing the present body of completed as well as recorded work
produced by investigator, scholars, and practitioners (Literature Reviews - An Introduction:
Definition, 2019). In addition, literature review is a critical evaluation of a section of a published
body of knowledge via summary, categorization, and contrast of previous research studies,
theoretical articles and reviews of literature.
Literature review is the process by which researcher can easily gather secondary data from
various number of secondary sources including, books, magazines, articles etc. It is a part of
subordinate investigation that helps investigator in gathering of secondary information from
different sources such as articles etc. These foundations further use for fulfilling research gap.
Within an examination, key opening of current learning is the impact of workplace diversity over
business success. There was data regarding the workplace diversity but there is no or lack of
information about its contribution in promoting of innovation that is a part of business success
(Ellemers and Rink, 2016). Research questions will be used for overcoming research gaps. These
will be described as below:
2.2.2 What do you comprehend by the idea of workplace variety?
As per the view presented by Talathi (2020), diversity at workplace is the term that is used
for the working environment composed of workforce with varying characteristics including,
gender, age, sex, race, sexual orientation, ethnicity etc. Workstation variety is very significant for
workers as it establishes himself in developing an excessive reputation or image for the
organisation, primary to maximised success, increased innovation etc. Diversity in the workplace
is vita within the organization as well as outside. Therefore, it is a wide concept that supports
business in its growth and success.
2.2.3 What will be the influence of workplace diversity on working atmosphere of an
organisation?
As per the view point of Vaux (2019), Modern organisations frequently struggle for better
multiplicity amongst their staffs, recruiting employees of dissimilar sprints, genders, faiths and
eternities to carry a more diverse knowledge or knowledge to their positions. Multiplicity at
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workplace transmits by means of it a palpable amount of advantages. There is positive influence
of diversity at workplace on working environment of Volkswagen as it will helps them in
building of diverse workforce. All these are essential that will be beneficial for Volkswagen in
enhancement of its growth level ain international level.
2.2.4 How workplace diversity helps in promoting of innovation in an organisation.
According to the Hewlett, Marshall and Sherbin (2013), Maximum of the directors of an
organisations are accepting that managers advantage as of a varied staff, nonetheless the
impression can be solid to display or enumerate, particularly at what time it originates to
determine in what way assortment impacts a business’s aptitude to revolutionise. Assortment
helps an organisation by unlocking innovation and diverse market growth. Workstation
assortment solves novelty by developing a setting where “outdoor the box” thoughts are caught.
Whilst sections practise a significant mass and leader’s value differences, entire workforce can
analyse senior persons to drive to paddle for enthralling thoughts as well as can encourage those
within custody of resources to organize capitals to create those thoughts.
2.2.5 How workplace diversity aid to attain success in market?
As per the view presented by Sling (2020), diversity at workplace is important part for the
business success at marketplace. Workplace diversity support an organisation by providing large
number of advantages such as better employee performance, development of more skill, talent
and knowledge, a larger talent pool, original novelty, admittance to a wider client sordid, sooner
problematic resolving, more informed conclusion creation etc. These are major advantages that
support Volkswagen in development of its success at market.
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2.2.6 Conceptual framework of workplace diversity
Figure 1Conceptual framework of workplace diversity
(Source: Conceptual framework of workplace diversity, 2020)
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3.0 Methodology and methods of enquiry
Methodology introduces to the process of gathering, analysing and interpreting information
about the title. This includes secondary investigation and for collecting as well as analysing
secondary data; there are different methods that will be needed by investigator are explained as
below:
Research philosophy: This determine as gathering and analysing data about the topic. There
are basically dual kinds of investigation attitude which are interpretivisim and passivism. For
doing current study over the workplace diversity, interpretivisim philosophy is more suitable
because it emphasis on secondary information and also support researcher to gain valid and
proper outcomes of research as compare to positivism type (Fujimoto and Härtel, 2017).
Research Approach: It is another part of methodology that has two essential types which
are inductive and deductive. These approaches help to ascertain accurate data. Within an
investigation, inductive approach is used because this will support researcher in examining of
subordinate data about the workplace diversity that were collected from different number of
subordinate bases i.e. journals, books etc. for literature review. As compare to deductive
approach, inductive approach is more suitable because it helps in analysing of secondary data
within less time duration (Jin, Lee and Lee, 2017).
Research design: There are basically three types of investigation plan which are known as
descriptive, experimental and exploratory. All these are considering effective type of research
design but for executing current investigator, exploratory type of research design has been
applied by researcher because it supports investigator in evaluation of subordinate information
collected for literature review (Syed and Ozbilgin, 2019).
Data gathering methods: Present study is mainly based on secondary research that will be
effective for researcher because it provide accurate information regarding the topic. There are
lots of sources for collecting secondary information which are magazines, books, journals,
publication research etc. All these methods were used for literature review with purpose of
collecting secondary data regarding significance of workplace diversity in improving business
success (Mazibuko and Govender, 2017).
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3.1 Ethical Consideration
Ethics within an investigation are important for researcher as it helps them in completion of
full part of study in ethical and systematic manner. There are some useful principles or values of
ethics that will be taken into consideration with aim to completing full study ethically. Results of
data analysis must not permit re-identifying etc. These are main principles that will be essential
for investigator in completing of secondary research (Ordu, 2016).
3.2 Gantt Chart
Gantt chart is essential and useful time management tool that will be followed by
investigator for carrying out current study. Main purpose of using Gantt chart within a present
study as it will support investigator to identify starting and ending time of each activity that
results in completion of full research systematically and effectively (Shore, Cleveland and
Sanchez, 2018). Gantt chart of current study will be shown as below:
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