HND Business: VW AG Strategic Planning, Implementation & Evaluation

This report provides an analysis of Volkswagen AG's (VW AG) business strategy, focusing on its mission, vision, core competencies, objectives, and goals. It examines the importance of a well-defined business plan and identifies key factors in implementing strategic planning, including future targets, financial aspects, and market situations. Various methods for evaluating strategic statements, such as the BCG Matrix, are also discussed. The report concludes that effective business strategies are crucial for gaining competitive advantages through differentiated plans and policies. Desklib offers a range of solved assignments and study tools to support students in understanding and applying these concepts.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• INTRODUCTION
• BUSINESS MISSION, VISION, CORE COMPETENCES,
OBJECTIVES AND GOALS
• BUSINESS PLANS
• FACTOR IN IMPLEMENTING STRATERGY PLANNING
• METHODES IN STATEMENT OF EVALUATION
• CONCLUSION
• REFERENCES

INTRODUCTION
Business strategies is identify as a long term
action plan designed to attained a set of
objectives or goals. It is also described as art
and science management which is linked with
cross purpose decisions in regrades to achieve
values and core competences of the
organisation.

MISSION OF VW AG
It is very important and
needed statement
which is planned for
every enterprise to
analysis the purpose
why company is
executing their target
areas, activities and
potentials customers
who can select their
substance services &
present situations in
market.

VISION OF VW AG
It is known as vital
statement that
support industry
to indicate their
situations in future
and set up plans to
attain entire
desired objectives.
These kind of
statement which is
made in the form
of written.

Goals and Objectives
Goals: This is determined as positive outputs
which are attained by company to make
their all activities in successfully.
Objectives: It is one of the main and
important aspects of each and every
organisation. It will give better direction to
their employees to carry out business
operations.

Core Competencies of VW AG
Core competencies: This is main aspects where
Volkswagen focusing in order to make
variation in their company by formulating
strategies and impressive plan to achieve
growth and success.

BUSINESS PLAN
BASIS TIME DURATION
Activities accompanying with
Research and Development
10 to 20 days
Main purpose linked with planning 30 days
Determination of actual position of
company.
20 to 30 days
Written certification of diversion
firms
10 days
Plans as well as policy
represented at market places
25 days
Revise and control business plans 20 days

Factors in implementing strategy
planning (1.2)
Future targets: Volkswagen should develop
and improve impressive plan in regards to
attain all predetermined objectives and
targets which assist them to gaining long
term success and growth.

Continues
Financial aspects: In this scheme should be
formulated in regards to create sufficient
money amount which support in cunning
business operations smoothly as well as
without facing problems.

Continues
Actual market situations: The company
should plan aggressive action to evaluate
current market positions which assist
them to gaining success and growth in
company. It will very beneficial and
useful for organisation to increase their
competitive benefits