Enterprise Social Networks: WA After Hours Doctor Business Report

This report provides a detailed analysis of WA After Hours Doctor (WAD), an e-commerce medical service provider utilizing a B2C model. The report examines WAD's business model, which includes direct sales to consumers offering primary care, ambulance, and after-care services, with a subscription-based payment system. The website is evaluated for its database-driven, interactive design, user interface, and content, alongside an assessment of the required hardware and software. The analysis also addresses security issues and transactions. The report highlights WAD's innovative approach to after-hours medical care, while recommending improvements such as enhanced security with encryption, a hybrid cloud for BPC and backup, modern customer experience technologies, direct chat functionality, AI/ML integration, IoT implementation, and an emergency button on the mobile application. The individual contribution section details the roles undertaken by the student in the group project, including team leadership, research, presentation creation, and report writing.

ENTERPRISE SOCIAL
NETWORKS: WA AFTER HOURS
DOCTOR

Introduction
 Research aim: Evaluate an e-commerce business model, its website, and
analyze and make recommendations
 Objectives: Analyze an e-commerce business model, evaluate its website,
the hardware and software requirements, and recommend improvements
 Scope: The WA After Hours Doctor e-commerce website
 Background:
 Market, consumer and technology changes require business models to
change as well
 Technology has heralded new business technologies
 Businesses develop technical strategies and plans to meet their objectives
 This paper evaluates the information, business, and technical strategies of
After Hours Doctors

Organization Overview
 WA After Hours Doctor (WAD) provides medical
services after business hours
 It provides a service that is desired in the
market with a majority being open to it
 Many care givers are adopting a similar model
(40%)
 Uses a unique web based model to supplement
medical care and enhance patient outcomes

The Business Model
 WAD uses a B2C direct sales to consumer
business model
 This is premised on an e-Commerce business
model
 Offers primary care services, ambulance, and
after care delivery services
 Uses a subscription e-Commerce payment model
 Clients with Medicare can use the service

The Business Model
 Those registered with veteran affairs, have
private insurance, or hold pension cards can
use service as well
 Likewise health care holders, those registered
with WAD, and those in homes use service
 Patient needs to call WAD and state their
location to access service
 Patients can also book for care online

The Business Model
 At the website, patients enter details inluding
their symptoms and Medicare details
 Patients can download mobile to book services
 Once a booking is made, a doctor is allocated
 The doctor then visits patient at home with a
medical kit and provides care
 Billing is done in bulk through schemes like
Medicare

Website
 Website is database driven
 Website is interactive
 Consumers can input details through forms
 Consumers can interact through e-mail with
WAD
 Interaction via social media handle also
possible

Website Contents
 Website is dynamic
 Consistent design theme on website
 Highly intuitive and friendly user interface
 Few visible tabs that are links
 Visitor can view information, book online, or
read FAQs
 Images ad graphics dominate website

Website Contents

Hardware and software
 Requires supported web browser with Flash
 Computer, laptop, tablet, phone needed
 Mobile App needs IOS or Android OS
 Internet connection needed for use
 Browser must have flash
 Knowledge of using software and hardware
necessary

Security issues/ transactions
 No transaction processing
 Only Medicare number and details needed
 Web site secure, however there are risks
 Web forms collect data vulnerable to
exploitation
 Risk of data loss if data center destroyed
 Risk of phishing from e-mail contact link

Discussions and Recommendations
 WAD provides after hours medical care
 Does not replace personal GP
 Unique and innovative B2C e-Commerce
business model for medical services
 Well designed easy to use website
 Consistency in design
 Several access options to make booking