Effective Communication and Leadership Styles in WAA Chosen, UK

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INTRODUCTION TO BUSINESS
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Executive summary
The major indulgence of the study is to highlight the impact of globalization and its key drivers
affecting the proceedings of an organization. In addition to this, functional areas of WAA
Chosen and its hierarchical management structure is underpinned. Importance of communication
and its contribution towards effective interdepartmental communication has also been stated.
Comparison of different leadership styles has been done.
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Table of Contents
Introduction......................................................................................................................................3
1. Describe the functional areas of one chosen business and its hierarchy of management............3
2. Why is communication central to leadership and management?.................................................5
3. What are the current drivers of globalisation?.............................................................................7
4. Compare and contrast two chosen styles of leadership or management.....................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
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Introduction
Globalisation is the process through which organisation are able to enhance and facilitate
international influence on its operations on a wider scale. It is necessary for a business to analyse
about the drivers of globalisation towards leadership and management. Furthermore,
communication is considered to be the most integral factor for enhancement of the business. The
study caters to put forth the functional areas where the selected organisation, WAA Chosen, UK
operates. Along with this, the study also deals with the importance of effective communication
towards the company. Comparison of different leadership styles has also been taken into
consideration.
1. Describe the functional areas of one chosen business and its hierarchy of management
All management level within an organisation is responsible for proper functioning of the
company. Every management level correlates with other departmental units in order to meet the
organisational goals. Hierarchical level of management plays a significant role in employee
development and guiding, as employees always look for managerial directions and guidance in
order to work properly (Johnson, 2015). However, too much guidance and spoon-feed can make
the employees dependant on the managerial assistance. The major disadvantage of hierarchical
level is that it can stifle coordination among the employees. Lack of innovation also takes place
if the creativity of the employees reduces down.
Functional areas of WAA Chosen, UK
In association to WAA Chosen, this business is concerned towards creativity and assembling
skills of the employees for delivery of an integrated campaign that can be helpful for solving all
the challenges that are encountered by the business. Below are the services provided by WAA
Chosen:
● Creative
In response to designed and crafted campaigns, the concerned organisation is able to supply
maximum commercial impact on the business operations. The company encompasses of 61
employees who springs creative ideologies that can behold the enthusiasm and value of
experience given to the customers. The company has UX specialists who turn virtual insights
into reality (Waachosen.co.uk, 2019).
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● Strategy, planning and integrated marketing
Being an IPA best practice agency, the company is dedicated and passionate towards unleashing
the insights that can help the customers to meet their needs. The company gives their customers
strategic route-map to make their own brands more powerful and successful. The company also
has access to new and latest trends and market research that can be useful for addressing market
challenges (Waachosen.co.uk, 2019).
● Brand activation
Brand activation is all about creating awareness to let the customers know about the company
and its services. The marketing department of WAA Chosen ensures about proper brand
promotion and create new opportunities for fostering loyalty and stimulating top level awareness
(Waachosen.co.uk, 2019).
Figure 1: Functional areas of WAA Chosen, UK
(Source: Created by Author)
Hierarchy of management within WAA Chosen
In the hierarchical management, there are three different levels mainly top-level, middle-level
and lower-level management. All the 3 levels of management are concerned towards meeting the
organisational goals and objectives through setting appropriate goals, creating predefined
strategic planning. Within WAA Chosen, the management structure is Centralised, here all the
decisions and procedures are conducted and handled by the top level of management that
encompasses of Chief Executive Officer (CEO), Chairperson of the Board, Chief Financial
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Officer (CFO), Corporate Officer and Chief Operational Officer (COO). Will Cole, head of the
business in terms of Marketing and Advertising thrives on strategic decision making process and
is also eligible to execute the planning under great pressure. The Middle-level management in
WAA Chosen, includes the line managers, regional manager, plant manager and divisional
managers. They are wholly concerned for motivating the employees and increasing their morale
and assisting the line-managers by collecting the feedbacks. This can also help in the process of
communication and disseminating information to other levels of management. Next comes the
lower-level management, supervisors fall under this level. They also plays a significant role in
assisting the other levels of management (Waachosen.co.uk, 2019).
For instance, if the top-level management witnesses that there is an intense requirement for
organising training sessions for the newly recruited employees. This will be discussed with the
middle-level management and with the help of the lower-level management, the session will be
conducted.
Figure 2: Hierarchical levels of management
(Source: Created by Author)
2. Why is communication central to leadership and management?
A better communication among the levels of management inspires and motivates the employees
to work hard and setting organisational goals and objectives. Accurate and effective
communication caters to serve as a main foundation for planning. It is necessary to disseminate
information to all the level of management (Thorpe and Gold, 2016). Leadership communication
encompasses of the messages that are initiated from the side of the leaders that are rooted in the
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cultural values of the company. It is also necessary to maintain effective and fluent
communication process with the stakeholders. Management Communication involves planning,
organising, controlling and motivating the employees. The communication can be in form of
written or non-written (Sharma and Arora, 2015).
As per the Shannon and Weaver Model of Communication, the process of communication
involves the under mentioned factors for efficiency.
Figure 3: Concepts in Shannon Weaver Model
(Source: Created by Author)
Effective interdepartmental communication
The above mentioned concepts of the respective model (Figure 3), would help in facilitating
effective interdepartmental communication. In WAA Chosen, the leaders and managers of
different departments correlate with each other to stimulate the integrated campaigns through
which the company will prepare its strategic planning. They also offer the customers complete
digital package inclusive of web designing, SEO and social. The PR and Social department is
dedicated towards managing and developing public relations and social campaigns and also
ensure about meeting the loopholes through strategic communication. The interdepartments
coordinate with each other for brand activation and conducting integrated marketing research.
Instance of Diageo can be considered as it is an innovative and sector-leading training
programme that has been created and designed in such a way so that it can enhance insights of
trade spirits and improvise services quality and customer service. The major objective is to focus
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on short-term goals for increasing the sales of the company. Along with this, it is also necessary
to consider the long-term goals for the organisation to raise the customer experience. Through
this, the managers and leaders are also required to establish a wide-range of communication
strategy that involves premiumisation and raising spirit of sales (Waachosen.co.uk, 2019).
3. What are the current drivers of globalisation?
Globalisation derives different new developments and innovations within the world economy. In
respect to globalisation, organisations are able to expand its operations on a wider basis. This can
help them to stimulate their sales and gain maximum profit. Globalisation drivers like the
presence or absence of trade policies, technical standards, regulations or policies (Zajda and
Rust, 2016). Government interventions are also considered as globalisation drivers. This can help
to enhance business operations and thus, also contributes towards gaining strong competitive
edge. Drivers including market drivers, competitive drivers, cost globalisation drivers and
government drivers play a crucial role in facilitating the concept of globalisation.
Types of Globalisation drivers
Market drivers
Convergence of customer needs is the most significant aspect of globalisation. It is necessary for
the management of the organisation to consider the needs and demands of the customers and
thus, accordingly provide them customised products that are suitable for them (Søndergaard et
al., 2016).
In context of WAA Chosen, the management ensures about meeting the needs of the customers
through creativity, strategic planning, offering digital package, brand activation through
conducting integrated market research. For instance, Partnership of WAA Chosen with Russia
uses a higher concept of performance to connect GoPro and Pirelli for tech-savvy and brand
conscious customers (Waachosen.co.uk, 2019).
Competitive drivers
While conducting operations on an international platform, it is necessary to stay cautious about
the threat of competitors or substitutes. This can harm the normal flow of sales and hurdle the
proper functioning of the organisation. Globalisation leads to competition that can in response to
product and services, target market, quick response, embracement of technology. Customers
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have numerous choice in terms of seeking best products and services in the market. However, it
is necessary for the concerned organisation to ensure that the products and services are up to the
mark in order to sustain the customers (Hanson et al., 2016).
Cost globalisation drivers
Cost effectiveness is the most integral concern for delivering products and services. Beholding
the standardisation of the products and services is also fundamentally important for the growing
economies of the country. Embracing new strategies can help the concerned organisation to
expand its reach to more places.
Impact of Globalisation
Globalisation is the phenomenon that affects economy, society and business life in various ways.
Under laid is certain impact of globalisation:
● Exchanging of technology
Technology is the most significant and striking manifestation of globalisation, technical
advancements provide a wider basis to the companies like WAA Chosen to exploit new and
advanced business opportunities along with this, it is also necessary to behold the quality of
products and services. Globalisation has found to be stimulating the pace of transferring
technology and improvements (Hornborg, 2015).
● Information Transfer
Exchanging information from country to country has become easier. Due to global changing,
companies are able to transfer information and thus, resulting in enhancement of products and
services. This can also help the concerned organisation to gather and integrate information for
further betterment of the organisation.
4. Compare and contrast two chosen styles of leadership or management
It is necessary for the leaders and managers to adopt appropriate styles and approaches for the
organisation. This can help the employees in getting directed by the managers and leaders. It is
the core responsibility of the leaders to showcase their abilities and skills. Exhibiting leadership
styles can be considered as the best way to handle the responsibilities as an influential
personality. Leadership can be coined as polymorphic in nature, it is necessary to promote
positivity among oneself and transmit to the others. Management is wholly responsible for
organising and directing the employees to work as per the guidance.
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In WAA Chosen, Democratic leadership style and Charismatic leadership style is followed by
the leaders respectively.
Below is the differentiation of the different leadership styles adopted by WAA Chosen, UK:
Democratic leadership style Charismatic leadership style
Democratic leaders are placed higher in the
organisational chart. Such leaders emphasise
towards collaborative working and make their
team members get involved in decision-
making process.
Charismatic leaders have a great personality
and are tactful as they are good managing
quality. This can be a great conviction
towards managing skills and strategies
towards meeting the organisational goals
(Shamir et al., 2018).
Democratic leaders are inclined towards
collecting viewpoints of the team members.
The ideas and perspective of the employees
are values by the leaders. Creativity and
innovation through the employees are also
encouraged by them (Amanchukwu et al.,
2015).
Unlike strict leaders, charismatic leaders have
the spark through which they are able to
handle the employees solemnly. Charismatic
leaders are inspirational and motivational that
makes the employees get motivates and thus,
they are able to perform at their level best.
Table 1: Differentiation of leadership styles
(Source: Created by Author)
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Conclusion
It can be concluded from the above study that globalization plays a significant role in the process
of business expansion. It is necessary for the organization to consider the drivers of globalization
and accordingly proceed with the factors. The study encompasses with the overview of WAA
Chosen, the selected organization. Here, in context of the company, the importance of
globalization has been considered and certain functional areas are also taken into consideration.
Hierarchical management level has also been briefly explained. The contribution of effective
communication towards leadership and management is also explained. Effective
interdepartmental communication was the major concern for the study in terms of
communication. Along with this, impact of globalization and comparison of different leadership
style has been undertaken.
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References
Amanchukwu, R.N., Stanley, G.J. and Ololube, N.P., 2015. A review of leadership theories,
principles and styles and their relevance to educational management. Management, 5(1), pp.6-14.
Hanson, D., Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2016. Strategic management:
Competitiveness and globalisation. Cengage AU.
Hornborg, A., 2015. The political ecology of the Technocene: uncovering ecologically unequal
exchange in the world-system. In The Anthropocene and the Global Environmental Crisis (pp.
57-69). Routledge.
Johnson, T., 2015. The professions in the class structure. In Industrial Society (Routledge
Revivals) (pp. 93-110). Routledge.
Shamir, B., Arthur, M.B. and House, R.J., 2018. The rhetoric of charismatic leadership: A
theoretical extension, a case study, and implications for research. In Leadership Now: Reflections
on the Legacy of Boas Shamir (pp. 31-49). Emerald Publishing Limited.
Sharma, R.L. and Arora, M., 2015. COMMUNICATION AS THE MAINSTAY OF
ENTREPRENEURIAL LEADERSHIP: A CONCEPTUAL FRAMEWORK. Management
Dynamics, 15(2).
Søndergaard, E., Oehmen, J. and Ahmed-Kristensen, S., 2016. Extension of internationalisation
models: drivers and processes for the globalisation of product development–a comparison of
Danish and Chinese engineering firms. Production Planning & Control, 27(13), pp.1112-1123.
Thorpe, R. and Gold, J., 2016. Leadership and management development: the current state.
In Gower handbook of leadership and management development (pp. 29-48). Routledge.
WAA Chosen. (2019). WAA Chosen | Marketing & Advertising Agency in Birmingham.
Available at: http://waachosen.co.uk/ [Accessed 21 May 2019].
Zajda, J. and Rust, V., 2016. Current research trends in globalisation and neo-liberalism in higher
education. In Globalisation and higher education reforms (pp. 1-19). Springer, Cham.
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