Wagamama Case Study: Marketing Analysis, Solutions and Recommendations

This report presents a case study on Wagamama, a fast-food restaurant chain, focusing on its marketing strategies and business challenges. The study analyzes the company's current market position, utilizing tools like the Ansoff Growth Matrix and the SMART technique to identify key issues. The primary problems identified include difficulties in workforce management, revenue collection, and inventory control across its numerous locations. The report highlights the need for a clear understanding of these challenges, setting specific goals, and identifying key personnel involved in addressing the issues. The analysis aims to provide insights into how Wagamama can improve its operational efficiency and enhance its overall performance within the competitive fast-food industry. The conclusion emphasizes the significance of addressing workforce management and financial concerns to improve productivity and growth within the UK market.

Marketing consultancy

Introduction
 Wagamama is a fast food company placed in London, they
concentrate on Japanese food items and use herb like burger,
sausages and are using best quality of food items in their business.
 Initially at the time of start up they have analysed market very well
which including competitors, customers and production and gained
huge profit in their business activity.

Objectives
 The main objective is to outline clients problem and provide audit for
current market situation of company. Company is having more than
120+ outlets in all over UK so they are finding it difficult to cover all
of their outlets.
 Due to this company is facing several problem in collection of revenue,
inventory control, workforce management and promotion strategy.

SMART ANALYSIS
 Wagamama must have a clear picture of the problem what
they want to achieve in their business activity

They must set goal they want to achieve in their business
activity e.g. Management of workforce and reduce
conflicts in organisation.
 Consider list of people involved and their job role
 Determining locations where business is facing trouble.

Ansoff Growth Metric
 This model is used to assist different business organisation
to increase their monitory value and revenue in business
market.

Conclusion
 From above assessment we can conclude that company is facing
problem in workforce management and financial cases. Their
productivity is decreasing in UK market. By using SMART
technique and Ansoff model Wakamama can understand different
factors which decreasing growth of organisation.

References
 Lindquist, S.G., Duno, M., Batbayli, M., Puschmann, A.,
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Vestergaard, K., Hjermind, L.E. and Stokholm, J., 2013.
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83(3), pp.279-283.
 Zhao, Y., Ren, H., Dai, H. and Jin, W., 2011. Composition and
expansion coefficient of rust based on X-ray diffraction and thermal
analysis. Corrosion Science, 53(5), pp.1646-1658.Hall, P., 2013.

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