Analysis of Social Media's Impact on Wagamama's Business Growth

This report provides a comprehensive analysis of how social media can be leveraged to improve the business growth of Wagamama restaurant. The research investigates the concept of social media, identifying factors that contribute to business growth, and evaluating the role of social media in enhancing Wagamama's performance. The methodology includes a detailed literature review, outlining the current understanding of social media's impact on business, and the application of both primary and secondary data collection methods. The report examines the research design, approach, and various data analysis techniques, and includes a Gantt chart and work breakdown structure for project management. The findings, analysis, and discussion sections delve into the specific factors influencing Wagamama's growth, such as leadership, effective communication, and quality of food and customer service. The study aims to determine how social media can enhance brand awareness and increase customer engagement. The conclusion offers recommendations and acknowledges anticipated limitations, providing a comprehensive overview of the study's findings and implications for Wagamama's business strategies.