Business Project Report: Wai Ora Adventure Ltd and NZ Tourism Industry

This report provides a detailed analysis of Wai Ora Adventure Ltd, a tourism business operating in New Zealand. The assessment begins with an introduction to the company and its role in the tourism industry, emphasizing the importance of market analysis and strategic decision-making. The report explores the growth areas of the business, highlighting the significant expansion of the tourism sector in New Zealand and how Wai Ora Adventure Ltd can capitalize on this trend. It considers factors such as population growth, geographical location, and ethnicity, particularly the influence of Maori culture. The report also delves into strategic management decisions, including cost reduction strategies, marketing plans, and the incorporation of Maori tourism. Financial data, including sales and expense figures, are analyzed to provide a comprehensive overview of the business's performance and potential. The report concludes with a marketing plan and a Gantt chart, illustrating the company's marketing objectives and implementation timeline. This report, available on Desklib, offers valuable insights into the strategic management and growth opportunities within the New Zealand tourism industry, focusing on Wai Ora Adventure Ltd and its potential to thrive.

Tourism Industry in New Zealand

Introduction
• The main purpose of the assessment is to analyse se the business of Wai
Ora Adventure ltd which is engaged in tourism industry in New Zealand.
• The management of the company needs to appropriately assess the market
conditions and take decisions accordingly what activities need more focus
for the management of the company.
• The assessment would also be showing how Wai Ore Adventures ltd can
be a leading player in the Maori Tourism Industry

Growth Areas of the Business
• The business provides safe experience to the customers for all kinds of outdoor
sports to build self-esteem, confidence, leadership skills and the ability to work as
part of a team. The growth in tourism industry has been significant since last
decade. The overall revenue which is generated in 2018 was around $ 39.1 billion
and the same has effectively contributed to the total revenue which is generated
by the economy as a whole.
• The total tourism rate showed an increase of 7.7% which is 2.5% more than the
previous year which shows significant improvement for the business
(Tourismnewzealand.com., 2019). New Zealand is ranked as one of the leading
countries who facilitates adventure tourism for the tourists and it is also
considered to be the most sustainable form of tourism in the market.

Growth Areas of the Business
(Continued)
• The overall tourism industry in the New Zealand Economy is flourishing
and the management of Wai Ora Adventures can take advantage of such a
situation and thereby enhance the sales and profitability of the business
(Wilks, Stephen & Moore, 2013). The areas where the management can
achieve growth are:
• Better Accommodation
• Expand the range of Adventures Sports
• Improvement in Infrastructure

Other Considerations for the
Business
Population Growth: The growth
rate in the population is a big
factor which affects the operations
of the tourism industry. As the
population grows more residential
area is required and in a way
population growth also affects the
natural resources of the country
which are an important element for
the tourism businesses.

Other Considerations for the
Business
• Geographical Location: New Zealand is a land of great contrasts and diversity. Active
volcanoes, spectacular caves, deep glacier lakes, verdant valleys, dazzling fjords, long
sandy beaches, and the spectacular snow-capped peaks of the Southern Alps. The country
has niche of rich habitat and is a brilliant place for a calm holiday away from work.
• Ethnicity: New Zealand us a place where a diversity of culture exists and all the same
contribute to the tourism business in a way. In many cases, tourists such as group of
students and even travellers visit New Zealand due to the rich culture it occupies and also
due to the Maori Culture which is present in New Zealand.
• Ethnicity: New Zealand us a place where a diversity of culture exists and all the same
contribute to the tourism business in a way. In many cases, tourists such as group of
students and even travellers visit New Zealand due to the rich culture it occupies and also
due to the Maori Culture which is present in New Zealand.

Area for Growth for Maori Tourism
Business
The tourism in New Zealand is heavily supported by its rich culture and
ethnic tribes which also contribute to the culture of the country. There has
been significant growth in the Tourism Industry in New Zealand which is
due to numerous factors but most important is the Maori Culture which has
attracted most of Tourists in the area. The growth areas of the business are :
• International Demand for Authentic Places
• Investments

Maori Culture

Strategic Management Decisions regarding
Existing Area
The management of Wai Ora Adventures Ltd needs to make strategic plans for the purpose
of expanding the operations of the business and thereby contributing to the total revenue
which is generated by the business. One of the areas where the management of Wai Ora
Adventures Ltd faces extreme competition is the hoteling aspect of the business. In other
words, the business faces tough competition when it comes to accommodations as there are
a lot of hotels, resorts which are present in the region which also have better suits and rooms
The management needs apply strategic management principles for the purpose of
formulating effective strategies for the purpose of ensuring that the business can effectively
face competition and thereby earn for revenue for the business. The management of the
company needs to develop appropriate infrastructure for ensuring that the management of
the company can meet the accommodation requirements of the industry

Strategic Management Decisions
regarding Existing Area
• One of the strategies which the management of the company can apply is
related to reduction of costs of the business. The management can adopt
flexible budgeting techniques along with standard costing techniques for
ensuring that the costs of the business can be reduced significantly. In this
process, the management can set targets on the basis of estimations. These
targets are the basis on which the management of the company would be
conducting the performance of the business and ensure that all expenses
are consistent with the targets which have been established