This report presents a comprehensive tourism marketing plan developed for Wai Ora Outdoor Adventures, a New Zealand-based tour operator. The plan outlines strategies to achieve a 20% business growth, focusing on international, student, and specialty tours. It details the company's vision, mission, and goals, emphasizing key areas for growth like walking tours, canyon trips, and sightseeing. The marketing strategy includes branding guidelines, social media development, digital strategies, and stakeholder engagement. The report also covers market segmentation, marketing recommendations such as online booking and video marketing, and a marketing budget plan. The recommendations include unique promotions, online booking services, and website optimization for mobile usage to increase customer engagement and sales. The report also examines the Maori Tourism sector and provides insights into the success factors for Wai Ora after implementation.
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