Case Study: Waiheke Wine & Food Festival and its Impact on Hospitality

This case study examines the Waiheke Wine and Food Festival, a significant event on Waiheke Island in New Zealand, focusing on its impact on the hospitality industry. The island, known for its vineries and tourism, hosts the festival which features wine tasting and food. The study highlights the event's positive contributions, including boosting the grape and wine industry, generating revenue for regional charities, creating job opportunities, and enhancing the tourism environment. Feedback from customers, media, wine companies, and performers is overwhelmingly positive. Key stakeholders include event organizers, customers, suppliers, vendors, and sponsors. The study also outlines the legal compliances necessary for such events, such as those related to alcohol sales, age restrictions, and stakeholder protection. The case concludes by emphasizing the festival's role in promoting Waiheke Island as a premier destination and its economic and social benefits for the region.

Introduction
• Waiheke Island is the highest populated and second-
biggest island in Hauraki Gulf of New Zealand.
• It is the most densely populated island with approx.
100 people per square km.
• It is most accessible island in the gulf with regular
car-ferry services and passenger.
• There are many wine festivals going on in the city.
• This city is known for its vineries and exceptional
tourism spots.

Evolution and Development of Hospitality
• Government of New Zealand is highly dedicated
towards improving the tourism industry.
• They are developing roads and other transport
mediums so as to increase its accessibility.
• Government is supporting events such as wine
festivals and are giving tax relief for conducting such
events as such events attracts more numbers of
consumers.
• This island is also maintained by the UNESCO which
improves its sustainability chances.

Recreation and Attraction
Top three attraction places in
city
• Vineyard: There are different
wine yards where people go
to see the wine business
• Waiheke Museum and
Historical Village: It shows the
history of this Island in the
traditional style.
• Whakanewha national park: It
is a great spot for people who
want to enjoy natural beauty.

Continue
Three recreational activities are:
• Enjoying the beaches: The
beaches are amazing and it
has been the biggest
attraction spots for the
people.
• Water sports: There are many
water sports in this place.
• Wine Tasting: This players
offer exceptional wines which
people can taste.

Event
Overview of selected event
• There are large numbers of events taking place in this
Waiheke city.
• Waiheke Wine and Food festival is one of such events that are
taking place in the city.
• This event is about wine and food where people gather to
taste different types of wine.
• The location for it is Te Motu “The Airstrip”, 78 Onetangi Rd,
Waiheke Island (Evintfinda, 2019).
• The cost of attending the event for the Adult is around $85
with some additional fees.

Impact of selected event to the hospitality industry
• The selected event has large impact on the city.
• It also helps in improving the condition of the grape and
wine industry that can help in improving the revenue of the
city.
• This event adds a lot of money to the regional charity and
generates hundreds and thousands for development of
different areas.
• It also helps in giving job opportunities to the regional
people which helps in increasing socio-economic condition
of the society.
• It helps in boosting the tourism environment in the region.

Feedback and Review
• Customers: Most of the customers stated that it
is one of the best experiences of their life.
• Media: Media projected it as one of the best
events that bring people from different parts of
the world.
• Wine companies: The wine companies illustrate it
to be one of the best events.
• Performers: These performer states that they
also enjoy with the people that are coming there.

Stakeholders involved
Some of the stakeholders
attached with the firm
are:
• Event Organiser
• Customers
• Suppliers and Vendors:
• Sponsors

Legal Compliances
There are different legal
compliances attached with any
event:
• Age and the law.
• Sale and supply of alcohol Act
2012.
• Alcohol advertising &
promotion (Alcohol.org.nz,
2019).
• Event management Act 2007.
• Protection of the
stakeholders.

WAIHEKE
Wine and food festival
About Event
This event is about wine and food where
people gather to taste different types of
wine.
Organizers of the event
The organizers of the event are the wine
makers from the region.
Event will held
The location for this event
is Te Motu “The Airstrip”, 78
Onetangi Rd, Waiheke
Island (Evintfinda, 2019).
Event will take place
The events take place in
summers in the month of
April.
Entry fee
The cost of attending the
event for the Adult is
around $85 with some
additional fees.
Contact information of the event
Email: http://
www.fullers.co.nz/news-events/wh
ats-on.php
Contact: 0210617536

Map for event Event schedule (Vendors)
Thursday March 30th:
11am Poderi Crisci Pasta Masterclass – $65pp
12:30pm Frenchmans Hill Estate Wine Tasting and Jazz with
Sarah-Jane & the SilveBlue set – $65pp
Friday March 31st:
12:30pm Te Motu Food & Wine Matching lunch – $125pp
6:30pm Peacock Sky degustation dinner – $135pp
Saturday April 1st:
11am to 5:30pm Fullers Waiheke Wine & Food Festival
6:30pm Poderi Crisci Opera in the cellar degustation dinner
– $250pp
Sunday April 2nd:
10am Poderi Crisci Farmers Market – no entry charge
11am to 5:30pm Rain date for Fullers Waiheke Wine &
Food Festival
LEGAL COMPLIANCE
Legal compliances such as Age and the law, Sale
and supply of alcohol Act 2012, Alcohol
advertising & promotion, Event management
Act 2007 and Protection of the stakeholders
need to be properly followed by the company
(Alcohol.org.nz, 2019).