Waitrose Case Study: Globalisation's Impact on Business Success

This report examines the influence of globalisation on business success, using Waitrose as a case study. It begins with an introduction to globalisation, its impact on businesses, and the research aims. The research objectives include understanding globalisation, assessing its importance for Waitrose, and evaluating the challenges. The report presents research outcomes, highlighting the benefits of globalisation, such as increased competitiveness and market expansion. It also includes recommendations for businesses, emphasizing the importance of analysing market trends. The conclusion summarizes the key findings, emphasizing the importance of globalisation for achieving business success. The report offers insights into how businesses can leverage globalisation to achieve their goals. Desklib provides this and other solved assignments for students.

Research project

Table of content
• Introduction
• Research aim
• Research objectives
• Research outcomes
• Recommendation
• Conclusion

Introduction
Globalisation refers to procedure of interaction and
integration between people, organisations and
government in all over the world. It has developed due
to the advanced in communication technology and
transportation.

Research aim
The aim of this research is “To determine the impact of
globalisation on overall business success.” A study
on Waitrose.

Research objectives
 To understand the concept of globalization
 To assess the importance of Globalisation for
Waitrose.
 To evaluate the challenges that can be faced by
Waitrose while globalise their operations.

Research outcomes
Globalisation helps company to gain the competitive
benefits
a) Agree b) Disagree
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Column B

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Benefits company can get by conducting business at
global level.
a) Target new market
b) Identify current market trends of foreign country
c) Contribute towards economy
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Column B

Recommendation
It has been recommended that, company needs to
analyse market trends before entering into ew market
at global level. It help them in increasing
opportunities to established its competitive brand
image at market place.

Conclusion
From the above mentioned research it has been
concluded that, globalosation is consider as an crucial
activity for business organization to attain success at
market place. As it also provide benefits to company
in establishing their competitive image at global
level.

Thank You