Waitrose: Globalisation Impact Report - Research and Analysis

This report investigates the impact of globalisation on Waitrose, examining various aspects of its business operations. The research explores key themes such as the understanding of globalisation, the significance of human resource departments, and the influence of increased competition. It also addresses challenges like foreign laws and regulations and the adoption of strategic alliances. The report highlights the importance of adhering to rules and regulations and the role of effective market demand. Furthermore, it concludes that globalisation positively impacts the financial performance of the organization and provides recommendations such as following government regulations and adopting diverse communication channels. The findings underscore the benefits of globalized business operations for company growth and success.

Research
Project

RESEARCH FINDINGS
 Globalisation is a biggest concept and effective system of interaction among
the nations of the globe in order to develop international economy.
 Corporate-structure of Waitrose includes different departments such as
finance, marketing, operation, human resource etc.
 Waitrose faces different issues due to expanding business globally such as
laws and regulation, poor communication channels etc.
 In order to overcome all these challenges company should follow different
ways such as following all rules and regulation in proper way, adopting
different channels of communication etc.

CONTINUE..
Theme 1: respondents have knowledge about the concept
globalisation.
Yes No
0
5
10
15
20
25

CONTINUE..
Theme 2: Human resource department is considered as the
effective department for developing corporate structure.
Marketing department
Operational department
Human resource Department
0
2
4
6
8
10
12
14
16
18
20

Theme 3: The main influence was of increased competition.
CONTINUE..
Economies of scale
Increased competition
Foreign direct Investment
0
2
4
6
8
10
12
14
16
18

Theme 4: Foreign laws and regulations is considered as the
challenge.
Foreign laws and regulations
International accounting
Communication difficulties
Cultural differences
0
2
4
6
8
10
12
14
16
18
20
CONTINUE..

Theme 5: Strategic alliance is considered as the entry mode
Joint venture Merger & acquisition Strategic alliance
0
5
10
15
20
25
CONTINUE..

Theme 6: Accurately follow rules and regulations is used by
Waitrose to overcome the hazards
Accurately follow rules and regulations
Effective business strategies
0
2
4
6
8
10
12
14
16
18
20
CONTINUE..

Theme 7 : effective market demand is adopted for globalisation.
High Growth
Effective market demand
Wide customers reach
Increasing Profitability
0
2
4
6
8
10
12
14
16
CONTINUE..

Theme 8: respondents agree that implementation of globalised
business operation are beneficial for the growth
Yes No
0
5
10
15
20
25
30
CONTINUE..

Theme 9: finance is considered as factor that pushes Waitrose to
implement globalized business operations.
Finance
Competitor efficiency
Technological advancement
0
2
4
6
8
10
12
14
16
18
20
CONTINUE..

RECOMMENDATION
 Waitrose should follow government rules and regulations in proper
manner. Thus, it help them in improving business position globally.
 Company should adopt different types of communication channels which
will help them by reducing communication barriers among customers or
employees.