This report offers a comprehensive analysis of Waitrose, a British supermarket giant, examining its mission, vision, and company overview. It delves into Waitrose's marketing strategies, including digital marketing and campaigns. The core of the report focuses on macro and micro environmental analyses, utilizing PESTLE and SWOT models to evaluate political, economic, social, technological, legal, and environmental factors, as well as internal strengths, weaknesses, opportunities, and threats. The analysis includes discussions on competitors, media, public relations, suppliers, and employee relations. The report concludes with recommendations for Waitrose, emphasizing the need for a redesigned logo, increased customer awareness, and improved customer service. Data was gathered from secondary sources such as journals, online sources, and the company's website.
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