Waitrose: An Analysis of Promotion within the Marketing Mix Framework

This report provides an analysis of Waitrose's promotion strategies within its marketing mix. It begins by defining the marketing mix and its key elements: product, price, place, and promotion. The report then focuses on Waitrose's approach to promotion, highlighting the use of advertising, sales promotion, and other techniques to increase sales and brand loyalty. It emphasizes the importance of understanding customer needs and satisfaction in the context of Waitrose's product and service offerings. The report concludes that Waitrose strategically utilizes promotion as a key element of its marketing mix to effectively reach its target market and achieve its business objectives. The analysis is supported by references to relevant academic sources, including books and journal articles, which provide a framework for understanding Waitrose's marketing practices. The report is beneficial for students studying marketing, providing a real-world example of how a company integrates promotion into its overall marketing strategy.

PROMOTION IN MARKETING MIX
Introduction Elements of promotional mix
Product signifies the product and services that organisation provided to its user in order
to satisfy their demand. Thus, the marketer focuses on providing effective products and
services to its user according to their need in order to satisfy them (Cowell and
Communication Advertising, 2011)
Price determines cost that is paid by customer for a .particular product. Therefore, the
marketer must link price to real and perceived value of product. They must determine
cost of supply, discounts, competitor, and cost and so on.
Place herein, the organisation take decisions in which they determine how to market
product and how to deliver product to customer in order to satisfy them.
Promotion involves advertisement, promotional strategy that is used by a company in
order to attract large number of customer towards their products and services during
particular phase of time period.
On the basis of above given elements of marketing mix, the Waitrose choose promotion
as a element of marketing mix for promoting their product and services in front of
customer in marketplace. The focus is on using advertisement, sales promotion and
different promotion technique in order to increase sales of organisation in future period
of time.
REFERENCES
Books & Journal:
Cowell,, 2011. The marketing of services. London: Heinemann.
Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a heterogenous
higher education market: A case of Africa. In Understanding the
higher education market in Africa (pp. 241-262). Routledge.
CONCLUSION
On the basis of above discussion, it is analysed that there are different elements of
marketing mix in which Waitrose choose the promotion as a strategy for promoting the
product in front of customer at Marketplace
The marketing mix signifies the integration
of product, price, place as well as
promotion. The primary purpose of
promotion is to enhance awareness,
generate interest, increase sales and brand
loyalty (Ndofirepi, Farinloy and Mogaji,
2020)
Therefore, there are different kind of
element in which the Waitrose choose
promotion as an element of marketing mix
in order to promote product in front of
customer at marketplace The Waitrose is
determined as a British supermarket that is
founded in year of 1904 and focuses on
providing different kind of product and
services to its customer in order to satisfy
them.