This report provides a comprehensive analysis of Waitrose's business strategy, including an assessment of its mission, vision, goals, objectives, and core competencies. It examines the factors considered in formulating strategic plans, such as engagement, communication, innovation, project management, and culture. The report evaluates the effectiveness of strategic business plan techniques using SPACE and BCG matrix methods. Furthermore, it analyzes Waitrose's current strategic positioning through organizational and environmental audits, including SWOT, Ansoff matrix, PESTLE, and Porter's Five Forces analyses. The significance of stakeholder analysis in Waitrose's new strategy is assessed, and recommendations are made based on the findings. The appropriateness of alternative strategies related to market entry, growth, or retrenchment is also analyzed, with justification for the selection of a new strategy. Finally, the report assesses the roles and responsibilities of personnel in strategy implementation, analyzes resource requirements, and evaluates the contribution of SMART targets to achieving strategic goals.