This assignment outlines a comprehensive business plan for a fitness center, "You Inc.", targeting the Sydney, Australia region. It includes a detailed description of the business, its mission, and goals. The plan covers a PESTLE analysis, SWOT analysis, and competitor analysis, identifying strengths, weaknesses, opportunities, and threats. It details the business structure, OHS policy, and potential hazards. A significant portion of the plan is dedicated to market research, including demographic analysis, target market identification, and the marketing mix. The marketing strategy includes product offerings, pricing, and promotional activities. The assignment also presents the startup costs, cash flow projections, and answers short answer questions on business planning. The business plan is designed to acquire the necessary funding and operational strategies to ensure the success of You Inc.