E-Marketing Analysis: A Comparison of Walmart & BrandsMart USA

This report provides an e-marketing analysis comparing Walmart and BrandsMart USA, focusing on their application of the 4Ps (Product, Price, Promotion, and Place) to the sale of a Sony PS4 Pro 1TB gaming console. The analysis evaluates each competitor's strengths and weaknesses in areas such as product presentation, pricing strategies, promotional activities, and distribution channels. It recommends that both companies improve their website design, customer support, and distribution networks to enhance the customer experience. The report concludes that Walmart provides a superior overall service due to better product information and specifications.

E-Marketing Analysis
Name of the Student
Name of the University

Agenda
• Executive Summary
• Marketing Mix
• Selected E-Competitors
• Product
• Price (Cost)
• Promotion (Communication)
• Place (Convenience)
• Reference

Executive Summary
The presented slides will give the overview
of the two selected e-competitors namely
Walmart and BrandsMart USA both situated
in United States. However, Walmart
operating globally and the other competitor
is a regional retailer and supplier of mainly
electronic appliances. The E-Marketing
analysis with the help of 4P’s that are
product, price, promotion and place.

Executive Summary continued..
These 4p’s will help to evaluate the sub
elements and along with the required
recommendations. In concluding the
analysis, Walmart is the chosen as the
appropriate seller as provides the best
services as compared to other seller as such
good specifications and information needed
to purchase the product.

Marketing mix
The four P’s are:
• A product is a tangible good or an
intangible service to meet the
customer’s specific need.
• Price is the actual amount that the
end user needs to pay for the product.
• Promotion is the communication
aspect that needs to be done for the
entire marketing function (Andrews
& Shimp, 2017).
• Place is the specific channel by which

• The selected website to
purchase Sony ps4 Pro 1tb
gaming console are Wal Mart and
BrandsMart USA.
• Wal Mart is an American
multinational retail corporation,
which was founded by Sam
Walton in 1962. Its operates its
ecommerce services in almost
several parts of the world
including in the United States in
California and Oregon (Walmart.
2018).

Product
• The chosen product is Sony PS4 Gaming
Console.
• The target audience for this product are
mainly the young age and extended to adults.
• The websites contain ratings and reviews and
customer question and answer section.
• It is recommended to make the website
catchier by adding more product related
pictures like pictures taken from different
angles.
• BrandsMart is required to improve its
information provided about the products.

Recommendation
•By making the website catchier by adding
more product related pictures like pictures
taken from different angles.
•BrandsMart is required to make its
information guide regarding the products
more informative and clear and detailed to
help the customers meet its requirement
and purchase.

Price
• The price of the product in Walmart
is $399.00 an din BrandsMart USA is
$399.88.
• Both the websites offers discounts
and gift coupons to its buyers.
• The base price with additional
charges of taxes imposed and
shipping charges gives an additional
cost.

Recommendation
• It is recommended to give clear
purchase options to the buyers before
they drop down on the products.
• It is recommended to show the base
price including the tax charges.

Promotion
• Both the competitors have organized
website.
• The competitors uses social media to
communicate with its customers.
• Advertising is also successfully done
by the help social media like,
facebook.

Recommendation
• Making the loading of the pages faster
than now will lead the customer uphold
for making purchase.
• BrandsMart USA is recommended to add
a strong customer support with the help
of instant connectivity or live chats
regarding any question.

Place
• Walmart has a global scope and
BrandsMart USA stands with an
regional market.
• Both competitors consider online and
offline buying decision to the
customers.
• Both the competitors provide with
shipment services to its customers.
• The competitors use emails to
communicate with their customers.

Recommendation
• It is recommended to both the e-
competitors to improve their distribution
channel.
• It is recommended to provide the
customer to track their product arrival
after their purchase.

References
Andrews, J. C., & Shimp, T. A. (2017). Advertising, promotion, and other aspects of
integrated marketing communications. Nelson Education.
BrandsMart USA (@brandsmart_usa) • Instagram photos and videos.
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Laptop Computers & Notebooks | BrandsMart USA. (2018). Brandsmartusa.com. Retrieved
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Liu, F., Ramanath, R., Sadeh, N., & Smith, N. A. (2014). A step towards usable privacy policy:
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Walmart (@walmart) • Instagram photos and videos. (2018). Instagram.com. Retrieved 22
February 2018, from https://www.instagram.com/walmart/?hl=en=====("Walmart
(@walmart) • Instagram photos and videos", 2018)
Walmart. (2018). Walmart.com. Retrieved 25 February 2018, from
https://www.walmart.com/ip/Sony-PlayStation-4-Pro-1TB-Gaming-Console-Black-CUH-
7115/562745471