Wal-Mart: Comprehensive Analysis of Business Opportunities and Growth

This report provides a comprehensive analysis of the business opportunities available to Wal-Mart, examining strategies for growth and improvement across several key areas. The analysis delves into opportunities related to people, focusing on stakeholder engagement, customer satisfaction, and HR policies. It explores avenues for profit maximization, including market expansion, competitive pricing, and supply chain management. The report also investigates sustainability initiatives, emphasizing environmental responsibility, resource management, and the adoption of sustainable practices. Furthermore, it highlights the importance of online presence and strategic partnerships in enhancing Wal-Mart's market position. The conclusion summarizes the key findings and emphasizes the potential for Wal-Mart to achieve significant market success by leveraging these opportunities.

Wal-mart wrap
up

Table of Contents
INTRODUCTION...........................................................................................................................1
Opportunities for Wal-Mart........................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
In the business corporate responsibility is essential aspects as it provides support to both
people in society and sustaining people and profitability. In this report the analysis of the
operation of the retail company that is Wal-mart will be done. The opportunities that is being
there for the company in terms of people, profit, planet etc will be analyzed in this report.
Opportunities for Wal-Mart
People- The retail company that is Wal-mart is having an opportunity to address the interest if
their stakeholders group of investors and the customers. In order to achieve this company have
an opportunity to adopt various policies that will improve and develop their relationship with
stakeholders. Also, only those polices need to be adopted by the company that will not cause any
harm to the business(Dodd and Stacks, 2013.).
This company is also have an opportunity to increase the satisfaction among the
customers. This can be done by them by providing them with high-quality services .Also, the
discounts can be given by this company to the customers this will develop healthy relationship.
The profits can also be gained by the company by keeping the cost of the products low in
comparison with other rival companies. This company is also having an opportunity to expand
its business in other countries to increase its sales profit. The business practices can also be
improved by this company. To the global economic situation the opportunities for Wal-mart is
linked (Epstein and Buhovac, 2014.).
This company has an opportunity to expand its business in developing countries based on
their high-growth economic condition. More western good to the developing countries can be
offered by this retail company Wal-mart also have an opportunity to expand its online store and
presence. Also in the HR policies there are major areas where improvements can be made by this
company (Fontaine, 2013.).
Also, the strategic partnership with local brands in the merging markets can also be done
by this company. To the criticisms on the employment practices the HR practices are directly
related. By improving it the company will be able generate more self-satisfaction among the
employees that are working. This company has an opportunity to provide better quality of
services for its customers (Ghai and Vivian, 2014). By addressing the consumer concerns on the
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health effects of making use of low-cost and sometimes low-quality standards will be an
opportunity for the company in order to improve the standards of quality. The company can also
develop better polices so that engagement of the employees will be more(Wal-mart SWOT
Analysis, 2017).
So it can be said that the company Wal-mart is having a numerous opportunity that will
help them to increase its sales performance in the market. This company is having an opportunity
to develop new HR polices that will help them at the time of recruitment process. Also, this
company can improve its services by taking into consideration the viewpoint of the customer.
The company has also various opportunities to expand its market in other developing countries
where they can earn a profit (Ross, Pandey and Ross, 2015.). The online store can also be
opened by this company in order to provide better services to the customers. As today the
customer prefer more to buy products online instead of visiting the store.
Planet- There is opportunity for company in order to get on track by concerning towards healthy
planet. It can easily abide by the US Federal government regulations and rules in order to abide
by the same. This will help company to follow right path and no violations will be made.
Moreover, it can win shareholders trust in the best possible way (Almarshoud and Adam, 2018).
This will give it opportunity to garner more investment and thereby expanding business
operations by following environment. Thus, Wal-mart will be able to garner more investment as
shareholders trust will be attained. Moreover, there is an opportunity for company to impart
better quality products to customers in order to maintain public health in better way. This will
eventually reduce emission of hazardous air pollutants and environment will remain healthy.
Moreover, in accordance to Clean Water Act, pollution control programs can be
established which will provide the company benefit to sustain in the market by following rules
and procedures of Act in the best possible manner. With implementation of using better
materials, packaging should be made in that way so that it can recycle the same in effective way.
Furthermore, there is an opportunity for Wal-mart to generate zero waste and this can be
accomplished by reusing materials which includes cardboard boxes, cooking oil in effectual
manner (Muñoz and Cohen, 2018). Moreover, it can achieve opportunity by reducing energy
consumption and as such, environment can be saved with much ease.
In relation to this, food can also be made healthy and nutritious by eradicating trans fat
and sodium in food. This will help company to sustain in the best possible manner by having
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consideration with environment quite effectually. In accordance with public health care by
following human rights, company has opportunity to make food as per the guidelines of food
safety standards and implementing the same while manufacturing it. Thus, clear labelling of
packed foods will provide transparency to customers with regards to ingredients in the food
(Fuss, Barros and Poganietz, 2018).
Landfills can be used by the company to dig in waste materials or promote recycling
which will not provide harm to the planet in any way. This will help to company to generate
positive impact on its shareholders and customers and revenue may be produced without
affecting environmental policies and rules enacted by the government of US. This will help
business to integrate social and environmental factors in order to achieve daily activities in the
best possible manner.
Recycling infrastructure can be built by the company so that it may sustain production
design and manufacturing in effectual way. This will help to reduce environmental cost and as
such, society will be benefited and no harm will be made to environment (Bledsoe, Harmeyer
and Wu, 2018). This will be beneficial for Wal-mart to achieve its set targets and earn revenue
with much ease. By following these aspects, company will be able to resolve issues related to
environment and as such, trust of shareholders and customers may be easily attained. This will
provide benefits to company in long-term and short term as well.
Profit- There is also an opportunity for this company to achieve high growth and profitability in
the market where it operates. With the suppliers this company can develop good relationship that
in retunes will help them to make profit. For an instance this company can get inputs at low cost
by providing funds to the farmers for productions of grains and other food products at a low
price (Charter, 2017).
Also, this company have an opportunity to maintain good terms with all the investors.
The company can generate more satisfaction among the customer by providing them with
excellent products and services. In any business customer sanctification is essential. This is also
an opportunity for the company as they have to provide high-quality goods to the customers. In
order to fulfil the demand of the customers and to raise profit this company need to provide its
products at low cost. The company also have an opportunity to follow all the environment
polices in their company(Crane, Matten and Spence, 2013.).
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As today more and more companies are following this policy so that they do not face any
consequence of not abiding the environment. The company can also increase the productivity of
staff by guiding them in their work and also training can be given to the employees. This in
return will be an opportunity for Wal-mart to increase its sales of products and services. The
company also have an opportunity to develop new product lines based on the expectations of the
customers this new products line can be launched in the market.
This company can also make sue of social media tools in order find the Custer in other
countries. Wal-mart can also adopt sustainable practices in its stores such as not using polythene
bags, recycling of wast etc (Bakan, 2012). This is in turn will be beneficial for the environment.
This company also have an opportunity to provide the feedback forms to the customer while
their visit to their store. This in turn will hep the company to find out what all are the expectation
of the customers and what all the areas where this company need to work. So, in a way it can be
said that in order to gain profit in the market this company have a number of opportunities such
as making use of environment related polices, providing high-quality services etc.
CONCLUSION
Thus summing up the above report it can be said that the company Wal-mart is having a
numerous opportunity to gain profit in the market in which it deals. This company can adopt
various polices in order to make their relationship with the stakeholder stronger. The high-quality
services can be given to the customers in order to generate more satisfaction among them.
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REFERENCES
Books and journals
Almarshoud, A. F. and Adam, E., 2018. Towards VLS-PV deployment in Saudi Arabia:
Challenges, opportunities and recommendations. Energy Policy. 114. pp.422-430.
Bakan, J., 2012. The corporation: The pathological pursuit of profit and power. Hachette UK.
Bledsoe, T. S., Harmeyer, D. and Wu, S. F., 2018. Utilizing Twitter and# hashtags toward
enhancing student learning in an online course environment. In Student Engagement and
Participation: Concepts, Methodologies, Tools, and Applications (pp. 1217-1226). IGI
Global.
Charter, M. ed., 2017. Greener marketing: A responsible approach to business. Routledge.
Crane, A., Matten, D. and Spence, L., 2013. Corporate social responsibility in a global context.
Dodd, M.D. and Stacks, D.W., 2013. Organizational social media policies and best practice
recommendations. In Social Media and Strategie Communications (pp. 159-179).
Palgrave Macmillan, London.
Epstein, M.J. and Buhovac, A.R., 2014. Making sustainability work: Best practices in managing
and measuring corporate social, environmental, and economic impacts. Berrett-Koehler
Publishers.
Fontaine, M., 2013. Corporate social responsibility and sustainability: the new bottom
line?. International Journal of Business and Social Science, 4(4).
Fuss, M., Barros, R.T.V. and Poganietz, W. R., 2018. Designing a framework for municipal
solid waste management towards sustainability in emerging-economy countries-An
application to a case study in Belo Horizonte (Brazil). Journal of Cleaner Production.
Ghai, D. and Vivian, J.M., 2014. Grassroots environmental action: people's participation in
sustainable development. Routledge.
Muñoz, P. and Cohen, B., 2018. Sustainable entrepreneurship research: taking stock and looking
ahead. Business Strategy and the Environment.
Ross, R.B., Pandey, V. and Ross, K.L., 2015. Sustainability and strategy in US agri-food firms:
An assessment of current practices. International Food and Agribusiness Management
Review, 18(1), pp.17-48.
Online
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Walmart SWOT Analysis, 2017.[Online]. Available through:<
https://businessteacher.org.uk/swot/Walmart.php/>
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