A Comprehensive Integrated Marketing Communications Plan for Walmart

This report provides a comprehensive integrated marketing communications (IMC) plan for Walmart, focusing on its operations in the Australian retail market. It begins with an executive summary and table of contents, followed by a detailed situation analysis that includes an organizational overview of Walmart, assumptions made in developing the IMC plan, an examination of potential competitors, and a review of Walmart's current marketing mix, chosen market segments, and positioning strategy. The report then outlines communication objectives, budget considerations, and a communication and creative strategy, including execution and appeals, and draft communication materials. A media plan and strategy are also presented, covering media mix, media coverage, and a media schedule. Finally, the report concludes with a campaign evaluation approach and overall conclusion, providing a thorough analysis of Walmart's IMC plan, aimed at increasing brand awareness and sales.