Business Development Case Study: Walmart's Competitive Strategies

This case study examines Walmart's history, from its founding by Sam Walton to its position as a global retail giant. It delves into Walmart's internal and external business processes, including its operational strategies, supply chain management, and competitive advantages. The analysis covers k...Read More


Wal-Mart


 History of Walmart
 Walmart is an well known company in the retail
industry
 Walmart has employed more than 2 million
workers
 It is a family-owned business
 In 1962, Sam Walton was founded the company.
 It was publicly traded in 1972 in New York Stock
Exchange.
Introduction


 Internal and external business processes
 Role of Business model
 Operation management
 Competitive Strategy
International
business


 Internal processes
 External processes
Operation strategies


 Social works
 Jobs
OPERATION STRATEGY FOR THE
DEVELOPMENT OF SOCIETY


 Provide better services for shopping
 Customers satisfaction
INNOVATIVE SERVICE LAYOUT TO
MAKE SHOPPING EASIER


There are three main division of Walmart, which
areas:
 Walmart International.
 Sam's Club, and
 Walmart Stores
OPERATING DIVISIONS OF WAL-MART


 Low price
 Quality services
 Better products
PRODUCT AND SERVICE FACTOR


 Distribution Management
 Vendor Partnerships
 Cross Docking concept
 Technologies and,
 Integration of processes
KEY COMPONENTS


 JIT
 RFID
JUST IN TIME & RADIO FREQUENCY
IDENTIFICATION


 Supplier management
 Vendor management
 buyers management
Inter-relationship


 Disruptive innovations
Disruptive
technologies


 Leadership is necessary to manage resistance
of change
 Leadership should include strategic processes
Strategic leadership


 Ethical processes
 Legal processes
 CSR issues
Ethical and corporate social
responsibility issues


 In conclusion, Walmart has provided best price
to their customers. The company will improve
their sales using technological innovations.
Conclusion


 Rules and regulations of marketing and sales
 Training and awareness for employees
 International frameworks for risk
management, such as ISO 31000
 Collaborative strategies
Recomendations

 Chan, A. ed., 2011. Walmart in China. Cornell University Press.
 Courtemanche, C. and Carden, A., 2011. Supersizing supercenters? The impact of Walmart
Supercenters on body mass index and obesity. Journal of Urban Economics, 69(2), pp.165-181.
 Pope, D.G. and Pope, J.C., 2015. When Walmart comes to town: Always low housing prices?
Always?. Journal of Urban Economics, 87, pp.1-13.
 Michelson, H.C., 2013. Small farmers, NGOs, and a Walmart world: Welfare effects of supermarkets
operating in Nicaragua. American Journal of Agricultural Economics, 95(3), pp.628-649.
 Kampf, C., 2007. Corporate social responsibility: WalMart, Maersk and the cultural bounds of
representation in corporate web sites. Corporate Communications: An International Journal, 12(1),
pp.41-57.
 Ellickson, P.B., 2016. The evolution of the supermarket industry: from A & P to Walmart. In
Handbook on the Economics of Retailing and Distribution. Edward Elgar Publishing.
 Philippon, T., 2012. Finance vs. Walmart: Why are Financial services so Expensive?. Rethinking
Finance,” A. Blinder, A. Lo and R. Solow (eds).
 LeCavalier, J., 2016. The rule of logistics: Walmart and the architecture of fulfillment. U of
Minnesota Press.
 McMillan, T., 2012. The American Way of Eating: Undercover at Walmart, Applebee's, Farm Fields
and the Dinner Table. Simon and Schuster.
 Roberts, B. and Berg, N., 2012. Walmart: Key insights and practical lessons from the world's largest
retailer. Kogan Page Publishers.
References