BTEC Level 3 Business: Corporate Communication Analysis of WALMART

This report provides an analysis of corporate communication strategies within WALMART, focusing on upward, downward, and grapevine communication methods. It highlights the importance of internal communication for maintaining effective relationships with employees and achieving organizational objectives. The report also acknowledges potential challenges associated with different communication types, such as ego problems in upward communication and the unreliability of grapevine communication. Ultimately, it suggests that WALMART can improve its working environment by adopting diverse communication forms that foster healthy interactions among all levels of employees. Desklib offers a variety of solved assignments and past papers for students seeking further assistance.

BUSINESS COMMUNICATION
Corporate communication for WALMART
Introduction Upward communication
Conclusion
There are given different forms of corporate
communication. By adopting all of them WALMART can
easily communicate with it’s all employees and workers.
Such forms are also capable to established a healthy
working environment in the business organization.
WALMART is chosen internal methods of
communication in order to communicate within
business organisation. Every organization has the
necessity to maintain appropriate communication with
its branches, staff and employees. This is generally
called internal communication. Internal communication
is an essential feature of an organization’s
administrative structure.
Upward Communication- Communication maintained
from lower level of employees to higher-ups is called
upward communication. Upward communication gives
scope for the employees to offer their suggestions,
opinions, make complaints and seek re-dressal of their
grievances. Upward communication helps an organization
to receive and reset its objectives at realistic levels.
Upward communication may cause ego problems to
persons in higher hierarchical positions. It may also lead to
meaningless criticisms of the policies by disgruntled
employees.
Downward Communication - Downward
communication means the flow of communication from
the top echelon (level or rank) of an organisation to the
lower levels of employees. Downward communication
not only recognizes and accepts a hierarchical structure
but also is based on the assumption that people at the
higher level have the ability and authority to direct the
employees on all do’s and dont’s. Downward
communication has its own shortcomings, if it is not
complemented by other directional communications.
Large organizations, where there are a large number of
people working closely, generate certain informal or
unofficial channels of communication. These channels
exist with or without official patronage. Even if they are
officially and secretly patronised, they are not authentic.
This type of communication is generally called
“Grapevine” communication. Grapevine communication is
an informal, unofficial, horizontal channel of
communication because generally peer groups participate
in it.
Types of internal business
communication
Grapevine communication