E-Business Report: Walmart's Strategy, Objectives, and Analysis

This report provides a comprehensive analysis of Walmart's e-business strategy. It begins with an overview of the company, its mission, and its e-business approach, including the use of Search Engine Optimization (SEO). The report then outlines three SMART objectives, supported by external environment analysis using the PESTLE model and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The core of the report focuses on setting clear strategies to achieve these objectives, including supply chain management, customer relationship management (CRM), and digital marketing strategies (specifically SEO). The report explains the rationale behind selecting these strategies and provides an implementation plan. The analysis covers how these strategies improve customer service, reduce costs, increase revenue, and build brand recognition, ultimately aiming to expand Walmart's market share and enhance its digital presence. References are included for further research.

E-BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................4
Overview of the organization, its business mission and its e-business strategy.........................4
Three SMART objectives :.........................................................................................................4
Setting clear strategies and the reason for selecting to achieve the objectives ..........................6
Implementation plan for selected strategies................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES ...............................................................................................................................1

INTRODUCTION
E-business refers to the electronic business in which business is done through internet
like purchasing as well as selling of products, providing services to customers, payment process,
controlling and managing production control, working with commercial enterprise partners,
running mechanized services regarding employees like recruiting and selecting and more and
sharing of information. Walmart is American international retail company that deals a chain
including departmental stores, hypermarkets and grocery stores which was established in 1962.
the founder was Sam Walton and it was incorporated on 31st October 1969 and its headquarters
are situated in Bentonvile, Arkansas. The study will include overview regarding the Walmart
company its mission as well as its e-business strategies and it will also cover one or more
SMART objectives in respect to e-business project and to achieve these objectives external and
internal environment analysis will be conducted. Further it will set the strategies as well as
reasons for selecting and at last monitoring and implementing the plan(Aithal, 2015)

TASK
Overview of the organization, its business mission and its e-business strategy
Overview
Walmart is an American country. Walmart is among the leading company in retail section all
over the world. The company was founded by Sam Walton in year 1950 later in 1969 the
company was incorporated. The headquarter of the company is in Bentonville, Arkansas, United
states of America. The organization have more than 11,368 store all around the world with 1.5
million employees in United States and 700,000 employees internationally. In year 2018-2019
the company has generated revenue of 514.4 billion US$. In 2018 the company has topped the
list of highest revenue generation company in the world according to Fortune Global 500 list
moreover the the company is the largest private company in terms of providing employment,
which more 2.2 million employees worldwide(Bi, Davison and Smyrnios, 2016).
Mission :
The corporate mission of the Walmart company is to provide best deals to their customer so they
can save their money and live life in a better way.
E-business strategy : The e-business strategy of Walmart is Search Engine Optimization. This
strategy helps the business buy creating traffic on companies website. This rise the rank of the
website of the company on the major web search engine like Google,Yahoo and many more.
Three SMART objectives :
A. External environment analysis : The External environment analysis of the company is done
by using Pestle analysis model. This model includes Political, Economical, Social, Technological
, Environment and Legal factors which affects the company in positive and negative manner.
Following is the detail Pestle analysis of Walmart
 Political Factor : Political Factor are those factors which have a political impact on the
company, which means the how much government of the company can interfere in the
business activities of an organization The political factors consider the stability of
government, tax policy, corruption and many more. Walmart operate their business
activities in many country, and all the country has different political policies, currency
values and stability. The company have to do different changes in their organization
structure according to the respected country.

 Economic factor : Economical factor impact the company by the economic performance
of the country. The economic factor includes growth rate, economic stability, gross
domestic product, income of the customer and many more. The Walmart practice their
business activities in those countries which are developed or developing and are having
good growth rate. So the influence of economic factor are positive on the company.
 Social factor : The social factor is also known as socio-culture factors. The social culture
factor include population growth, income distribution, lifestyle attitude etc. The Walmart
deals in many business sectors which includes movies,clothing, jewelers, footwear and
many more. The business target every age group and every income group and provide
them products and services cheaper than the competitions (Cassidy, 2016)
 Technological Factor : the technological factor means all the innovation in the
technology. This is the era of technological innovation this can affect the affect the
business in both positive and negative way. The technological factor include level of
innovation, research and development and many more. The Walmart keep their
technology updated to gain the competitive advantages and provide best service to their
customers but do to regular change in technology the cost of products increases.
 Legal factor : The legal factor may have some similarity with political factors but the
legal factors are more specific in laws. The legal factor includes anti-discrimination law,
copyrights, employment law, health and safety law and many more. Walmart practice
their business activities in many countries. The company has develop their business
operational structure accordingly to the laws of the countries this helps the company to
practice their business operation successfully.
 Environmental factor : The environment factor is also know as the ecological factor, this
factor come to spot light in recent years due to lack of raw materials, pollution, carbon
footprints and many more. The company deals in many products which are Eco-friendly
moreover the company do many campaigns to create a positive impact on the nature.
SWOT Analysis : SWOT is a business model used by the company to identify the position of
the company in the market and develop strategies to increase their market share. SWOT model
consider of Strengths, Weaknesses, Opportunities, Threats of the company. Following is the
detail SWOT analysis of Walmart(Darics, 2015).

 Strengths : The biggest strengths of the company are the company is globally recognized
as well as the company has and effective global supply chain which has helped the
business to achieve such success.
 Weaknesses : The weaknesses of the Walmart company are the company is having very
thin profit margin as well as the business model of the company can be copied easily by
the competitors.
 Opportunities : Walmart have some opportunities these can helps the company increase
the market share of the company. The opportunities are the company can expend their
business in the developing countries because of high growth rate of the developing
countries. The company can also improve the standard of their quality.
 Threats : The threats of the organization are the global market is having a aggressive
competition in retail sector along with this there are various size of new competitor
entering the retail business regularly.
The objectives which will helps the company to achieve overall business and digital strategy
The ultimate objective of Walmart is to improve their services, and expend their business
in new countries. This objectives will help the company to increase the growth of the business as
well as increase the success rate of their digital strategy because in this the business will
increase their awareness and promote their products in new countries. When an organization like
Walmart enter in new country's market it will increase its market share globally(Kollmann and
Ely, 2015).
Setting clear strategies and the reason for selecting to achieve the objectives
With the emerging technologies E-business is a new way for running the businesses in
present world and it has become highly challenging technology in the driven market. These
strategies regularize E-business in circulating the information widely or globally. There are
various strategies that will be used for achieving e-business objectives for Walmart company
which covers such as Digital marketing strategies, supply chain strategies, Customer relationship
management, and reasons regarding the selection of the strategies:-
A) Supply chain strategy
This strategy is used as the effective management tool for managing the supply chain. It
will help Walmart company in improving better coordination among the wholesalers as well as
retailers regarding various products. By using this strategy will assist Walmart company in better

integration and implementation regarding the supply chain that is starting from inputs produced
and till the delivery of the final product. This strategy will also help Walmart in Information
dissemination regarding the purchase and selling of the products throughout the internet in an
efficient and free manner which will result effective supply chain. Supply chain strategy includes
determining the structure, selecting and deciding the location where the products are stored,
choosing the source for collecting the information and the means for transportation(Kollmann
and Hensellek, 2016). The reason for selecting this strategy will assist Walmart in the following
ways:-
 It will help Walmart in improving the customer service like it supplies the product at
correct place and time and it will also provide after sales service as per the needs and
requirements of the customers
 It will assist Walmart in reducing the costs regarding the production, purchase and total
supply channel cost
 This strategy will help the company in order to increase the financial position like it
reduces fixed assets including warehouses and plants, it increases the leverage for profit
by reducing the cost regarding the customers as well as it increases the flow of cash by
supplying the products speedily to customers.
 This strategy will help in product sourcing by locating the origin for products to be sold
that company do not produce
B) Customer relationship management
This e-business strategy will help Walmart in building and managing the customer
relationship by ensuring the customer satisfaction at high level. It will help the customers by
providing services which are customer friendly and delivers the products at right place and right
time as per the needs and requirements of the customers. This CR strategy will help in bringing
the customers information together from various sectors that gives common holistic view in
respect to each and every customers and it also allows the customers directly interacting with
employees related to the areas like customer support, sales as well as marketing which will result
to better informed decision making(Customer relationship management,2019). It assist in
improving the quality in respect to customer communication at the same time it coordinates in
respect to managing the sales as well as marketing campaigns and it has automated business

process as well as customer software. The reason for selecting and implementing this strategy
will help Walmart in:-
 It will assist Walmart in maintaining and building the customer relationship effectively.
 This strategy will assist Walmart company by increasing revenue with better customer
experience and also identifies the preferences of the customers in better way.
 It will also assist the company by reducing costs, it increases the sales, improves
revenues as well as increase loyalty among customers and also understands the needs
and requirements of the customers.
 It will provide Walmart company an insight as well opportunities regarding the growth
of the business for long term(Mazzarol, 2015)
C) Digital marketing strategy
This strategy includes the various tactics like SEO (Search Engine Optimization),
Content marketing, Public relations and social media marketing and many more. Walmart will
use SEO (Search Engine Optimization) as its Digital marketing strategy. It refers to the method
or strategy which is helpful for Walmart company in order to increase the customers as well as to
increase or grow the business in the competitive market by creating the website where the site
will be ranked as per the search by the users or customers which will result to more traffic. The
higher the website will naturally rank the greater will be the chance for the site by the users. SEO
will help by ensuring that the website is approachable in respect to search engine as well as
improves the possibility for finding the search engine easily. The rationale for selecting this
strategy will help Walmart in following ways:-
 It will assist in building the brand with the help of positively reputed and recognized
logo, name which will also result to increase the trust by customers
 It will improve the position of Walmart on SERP ( Search engine results page) the
amount of clicks that company will receive or higher the site of company will appear the
results will be more.
 This strategy will also help in building more traffic with the help of rankings by
customers
 This tactic will also help Walmart in growth of the business not only nationally but at the
global level.

 This will assist in better understanding by the customers, product development and
credibility(Nof and et.al., 2015)
Implementation plan for selected strategies
A) Potential costs and benefits of implementation
Strategy Potential costs Benefits
SEO( Search Engine
Optimization)
 Project based cost will
include the cost
regarding the SEO
projects that will
depend on the scope of
the project for Walmart
such as website audits
and mobile optimizing
cost. It is used for
introducing the
services as well as for
maintenance.
 Hourly based cost is
quantifiable and it
depends on certain
factors that SEO firms
charges which includes
size, services, location
as well as demand of
Walmart company.
 Monthly based cost is
based on long term in
which the client will
pay a fixed fee every
month
 It will help Walmart in
increasing the Quality
traffic
 Their is no
requirements for
payment for Ads.
 It will help in better
customer experience
 It will assist in
managing the cost
effectively.
 It will help in building
the brand loyalty and
credibility
 It will assist Walmart
in creating brand
awareness
 This strategy gives the
services that are mobile
friendly
 This strategy is for
long term growth of the
business
 It assist to acquire

market share
 It increases the
reputation as compared
to the competitors in
the market
Customer relationship
management
The cost that will be
considered in CRM for
Walmart company will be:-
 Fees regarding the
software subscription
as well as purchase
 Customization cost
 Cost for IT resources
 Staff training as well
as upskilling cost
 Premium up gradation
cost
 Cost regarding the
hardware as well as
software
requirements(Prause,
2016).
 Implementing CRM
in Walmart will help
in retaining the
customers and
increasing the
revenue.
 It will help in
optimizing the
commercializing
efforts of Walmart
 It will help in better
communication and
customer satisfaction.
 It will assist Walmart
in maximizing the
performance of the
business.
B) The systems used to monitor the progress of the E-business projects
There are two systems that is used to monitor the progress of Walmart business projects
are BSC ( balance scorecard), Sales review report
Balance Scorecard
It refers to the system which will enable the managers or executives of Walmart
company to measure the strategic objectives with performance in order to monitor according to

the areas which will result to customer satisfaction, learning, experience as well as growth of the
business.
Sales review report
This system will help Walmart company in order measure the sales of the company in
respect to each customers regarding the performance which will help in achieving the business
objectives as well as growth for the long term(Smith and Friedman, 2019).
CONCLUSION
From the above study it is concluded with the overview of Walmart company, its mission
and regarding different E-business strategies. It also covered one or more SMART objectives for
E-business projects and conducted internal and external analysis for environment regarding the
business projects and how the selected project has helped Walmart in achieving the objectives.
Further it also included setting of different strategies like digital marketing strategy, customer
relationship strategy, supply chain strategy and the reasons for selecting these strategies. At last
it included implementation plan which covered the potential costs for selected strategies and its
benefits and systems used for monitoring the progress of the projects.

REFERENCES
Books and journals
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Aithal, P.S., 2015. Concept of Ideal Business & Its Realization Using E-Business Model.
International Journal of Science and Research (IJSR), ISSN (Online), pp.2319-7064.
Bi, R., Davison, R. and Smyrnios, K., 2016. E-business and fast growth SMEs. Small Business
Economics.47(2).pp.1-18.
Cassidy, A., 2016. A practical guide to planning for E-business success: how to E-enable your
enterprise. CRC Press.
Darics, E. ed., 2015. Digital business discourse. Springer.
Kollmann, T. and Ely, J., 2015. E-Business Value Creation, Platforms, and Trends. In
Encyclopedia of Information Science and Technology, Third Edition (pp. 2309-2318).
IGI Global.
Kollmann, T. and Hensellek, S., 2016. The E-Business Model Generator. In Encyclopedia of E-
Commerce
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Mazzarol, T., 2015. SMEs engagement with e-commerce, e-business and e-marketing. Small
enterprise research.22(1). pp.79-90.
Nof, S.Y and et.al., 2015. Revolutionizing Collaboration through e-Work, e-Business, and e-
Service (Vol. 2). Springer.
Prause, G., 2016. E-Residency: a business platform for Industry 4.0?.Entrepreneurship and
Sustainability Issues.3(3).pp.216-227.
Smith, M. and Friedman, M., 2019. Comparing Replication and E-Business. Recent advances in
software engineering and computeCassidy, A., 2016. A practical guide to planning for
E-business success: how to E-enable your enterprise. CRC Press.r science. 1(1).
Online
Customer relationship management.2019. [online]. Available through
<https://www.superoffice.com/blog/what-is-crm/>
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