Case Study: Walmart's E-commerce Growth and Strategies Analysis

This case study examines Walmart's e-commerce business, tracing its growth from its early days to its position as a major player in the online retail market. The study highlights key aspects of Walmart's e-commerce strategy, including the development of Walmart.com and Samsclub.com, and the use of mobile apps. It analyzes the company's acquisition of Jet.com and its impact on Walmart's competitive position, particularly against Amazon. The case study also explores Walmart's grocery pickup services, free shipping offers, and the introduction of features like the Savings Catcher program. The analysis references the company's operational structure, its focus on innovation, and its efforts to integrate technology to enhance the customer experience. The study uses cited sources to provide data and context for Walmart's e-commerce initiatives.

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Walmart Case Study

• Walmart has been playing a great role towards improving standards of
life in rural trade regions so as the customers to realize the change. The
company was started in the year 1962 in a place known as Rogers
Arkansas.
• The focus for starting the company was to serve those people who live
in rural America with commodities which are of low cost. By the year of
2015, Walmart had become one of the largest retailer in the world.
• By this time it had a total of $486 billion revenue. It had more than
eleven thousand stores and there was a total of 2.2 million workers
working for the company.

• In America alone, there were 1.4 million workers. Therefore, an
exploration will be done showing the e-commerce sector for Walmart
as the company.
• The e-commerce business for Walmart operated through
Walmart.com, Samsclub.com websites and the apps.
• By the end of the year 2015, Walmart had become second largest
internet retailer business after that of Amazon.

• During the year of 2015, it had a total of eighty million visitors. Three
quarters of the Walmart sales were fulfilled through the non-store
inventory.
• Banker noted that the customers accessed Walmart through their
phones, stores and online (68).
• The operations of Walmart were conducted in Silicon Valley within
California. Additional operations occurred in Bangalore and at the
same time Sao Paulo.

• The company had an intention of employing many engineers plus
scientists for innovation purposes so as to enable the company
become the leader within digital integration.
• Generally, the company employed a number of associates who
amounted to more than 3500. The associates had a dedication
towards e-commerce in the whole world.
• By the year of 2016, the company had managed to acquire Jet.com
which was worth $3.3 billion. This was one of the largest and at the
same time the fastest growing companies in terms of e-commerce.

• It competed with Amazon in terms of giving lower prices towards its
customers. Jet.com became best known for algorithm purposes of
adjusting the prices.
• The system operated considering the quantity for the products that
were bought at once and at the same time shipped.
• The founder for Jet.com was called Marc Lore. He was the one
responsible of running the system.

• Walmart offered the grocery services that were pick up in nature.
• The services grew rapidly whereby most of the customers had to shop
online through the website or the mobile.
• The services were offered with no additional services. These was
done at any location and any time.

• During the year of 2017, the company offered to ship the
commodities with no any annual fee.
• However, this was on condition that total order was to be $35 or even
above that.
• The company introduced other new services as time went by.

• Among the additional services was the recorder tool, introduction of
the new members in viewing of the purchases that had been done
before plus adding them to the shopping cart that was current.
• The customers were enabled to buy their products via the phone
without check-ups.
• There was also the introduction of the Walmart app which allowed
the customers to recognize new products, their prices and the
location for the prices

• Savings Catcher program was also introduced.
• Kouzes and James, said that this helped to track down the prices of
the competitors. The program also gave its customers the gift cards
which were based on the price differences (292).

Works Cited
• Banker, S. "Amazon vs Walmart: e-Commerce vs. Omni Channel
Logistics." Forbes. Com (2013). Pp.65-79
• Kouzes, James M. The Five Practices of Exemplary Leadership-
Technology. Vol. 292. John Wiley & Sons, 2014.