This report provides a comprehensive analysis of Walmart's potential business operations in Greece, examining the company's background, size, and international operations. It utilizes PESTLE analysis to assess the political, economic, social, technological, environmental, and legal factors influencing the business environment in Greece. The report also applies Porter's Five Forces model to evaluate the competitive landscape within the Greek retail industry, identifying key competitors and assessing the threat of substitutes and new entrants. The analysis considers factors such as unemployment rates, social trends, technological advancements, and legal regulations to provide a detailed overview of the opportunities and challenges Walmart may face. The report aims to inform strategic decision-making for Walmart's potential expansion into the Greek market, offering insights into market dynamics and competitive positioning.