This report provides a consultancy brief to the Board of Directors regarding Walmart's Indian market analysis and recommends a strategic and operational marketing program for increased penetration. It analyzes the organization's micro and macro environmental features using PESTLE and Porter's Five Forces, creating a suitable entry mode for the company in the Indian market as part of its international marketing strategy. The report also delves into Walmart's internal business environment, utilizing the Porter Value Chain to assess inbound and outbound logistics, operations, marketing & sales, service, infrastructure, human resource management, technology development, and procurement. Furthermore, it discusses reasons for success and failure in the Indian market, lessons learned, and evaluates Walmart's entry strategy, suggesting alternate strategies and a suitable marketing mix.