Marketing Report: Walmart's Market Analysis and Expansion in Texas

This report provides a comprehensive analysis of Walmart's marketing strategies, focusing on its expansion plans in the Texas market. It explores the research approach used, which involves secondary data collection from various sources like journals, articles, and online resources. The report highlights the challenges faced during the research process, particularly the availability and reliability of information about the Texas market. It also discusses the significance of understanding customer preferences to tailor Walmart's offerings effectively. The report emphasizes the importance of reliable data and the difficulties in gathering authentic information from online sources. Overall, the report offers insights into Walmart's market analysis and expansion strategies, making it a valuable resource for students studying marketing and business research.

Marketing
5/15/2019
Wal-Mart

Marketing 1
Contents
Market domain- Walmart................................................................................................................2
Research approach...........................................................................................................................2
Challenges for researching this market domain...............................................................................3
References........................................................................................................................................4

Marketing 2
Market domain- Walmart
The selected market domain is Walmart that is proposed in the market of Texas to open the store
in the market in order to target more customers towards their retail outlets. The market domain
Walmart is selected for analysing or conducting the research because the company is considered
as the well-known American multinational retail company that operates its business operations as
the chain of hypermarkets, discount departments stores, as well as grocery stores with the head
office in Bentonville, Arkansas. The company is expanding their business operation across the
world due to which the products and services of the company are available in world. Along with
this, the market domain that is Wal-Mart is willing to make the investment of approx. $800
million in the new stores in the different market due to Wal-Mart is proposed to Texas market
where they can open their new stores (Redman). Thus, it is essential to conduct the research for
the Wal-Mart in the market of Texas.
Research approach
Research approach is the plan and procedure that include the diverse steps of the broad
hypothesis that include thorough method of the data collection, analysis, as well as the
interpretation of the data that has been collected. For conducting the research, the secondary data
collection method is used in which the data is gathered from the sources like journals, articles,
books, online sources and many others (Bell, et al, 95).
The source that has been used in order to collect the accurate as well as reliable data is online
articles, news articles and the website of the company. The online articles will help in getting the
latest update for the company as well as the market in which they are offering their services.

Marketing 3
Further, the news articles it gives the insight of the accurate and valid evidence related to the data
or information that has been used by the researcher for conducting the research.
Challenges for researching this market domain
The major challenge that will be there for conducting the research for the Walmart Company is
that it is vast company with the different business operations. The major challenges that will be
faced for researching this market domain is the easy availability of the details related to the place
where the domain is looking to offer the products. In addition to this, resources that are required
for formation of new stores at the proposed place are required to research. However, the issues
occur at the place because of lack of the authentic and reliable details about the Texas on the
online sources.
The lack of awareness about the Walmart in the market affects the research because the people
are not aware about the company that will affect the research conducted. Thus, the challenge is to
get the preference of the customers that can be used by the company for their offering in the
market.

Marketing 4
References
Bell, Emma, Alan Bryman, and Bill Harley. Business research methods. Oxford university press,
2018.
Redman, Russell. Walmart unveils store construction plans for six states. Supermarket News.
2019. Web 15th May
2019.<https://www.supermarketnews.com/store-design-construction/walmart-unveils-store-
construction-plans-six-states>