Market Expansion Proposal for Walmart Company (UAE & Kuwait)

This report presents a comprehensive market expansion proposal for Walmart, focusing on the United Arab Emirates (UAE) and Kuwait. It begins with an introduction to Walmart's business segments, marketing strategies, and competitive advantages. The main body includes a PESTLE analysis for both the UAE and Kuwait markets, evaluating their merits and demerits. A critical analysis of which market is best suited for Walmart, along with supporting evidence, is provided. The report then details a market entry plan, including entry strategies, product introductions, and acquisition strategies. The analysis covers the market environment, the company's strategic approach, and the steps required to introduce the product effectively. The conclusion summarizes the key findings and recommendations, providing a strategic overview of Walmart's potential for successful international expansion in the chosen markets.