Marketing Report: Analyzing Walmart's Strategies for Business Growth

This report provides an executive summary and detailed analysis of Walmart's marketing strategies. It begins with an introduction to marketing and its importance, followed by an overview of Walmart's current situation as a food retail company in the UK. The core of the report focuses on how the marketing mix, encompassing the 7Ps (Product, Price, Place, Promotion, Process, Physical Evidence, and People), helps Walmart improve its growth and market share. The report explains each element of the marketing mix in the context of Walmart's operations, highlighting how they attract customers and maintain a strong competitive position. Furthermore, the report delves into the development of Walmart's marketing strategy, including market segmentation, targeting, and positioning. It concludes with a strategic marketing plan, outlining Walmart's vision, mission, objectives, and strategies to maximize revenue and market share. The report emphasizes the importance of marketing in attracting customers, increasing profitability, and achieving business goals.

MARKETING
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EXECUTIVE SUMMARY
 From the report it has summarised that marketing is important strategy for all organisation
which is used to attract many people by informing and attracting people through different
sources of marketing. Without marketing it become impossible for management to run their
business by selling their products. Marketing is the way of introducing new product and
services in business market and increase the organisational profitability. This report is based
on Walmart organisation which is food retail company in UK providing variety of food and
products to customers and helps to increase the organisational profitability. this report will
help to increase understanding about how marketing mix strategy help business to increase
their brand image and satisfy customers.

TABLE OF CONTENT
Executive Summary
Introduction
Organisations current situation
Marketing mix helps Walmart in
improving growth and market share
Conclusion
Reference
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INTRODUCTION
Marketing is the selling term which is used by management in order to run a business and
increase profitability. The manager of business organization should adopted different types of
planning and strategy that can uses to attracts the people and encourage them to buy the products
and services. Marketing is the study and knowledge of market where people are living and they
have different demand and needs regarding products and services. The manager of organization
is playing important role as analysis the market, conduct market research and gather number of
information so productivity and profitability can be maintain effectively. This also helps to create
a good relationships between people and employer by maintaining proper communication and
satisfying them by providing different types of product.

ORGANISATION CURRENT SITUATION
Walmart is American multinational food retailing corporation that was established in 1962 by
Sam Walton for the purpose of providing different types of products. This is larger size
organization that is operating business at large place and maintaining good performance in
competitive market. This organization is selling the product at best retail processes that attracts
people and encourage them to buy the products and services. Current such organization is facing
problems of lack of customers due to having competitor in market and lack of marketing plan
that can help to inform people. Therefore, a strong strategy and marketing plan is prepared by
management that helps to attain the business goals in certain period of time. From the research
analysis and secondary collected data it has defined that manage should make plan and strategy
in order to grow the organization and capture high market share. The main object of organization
is to attracts large number of customers by informing, strategy and marketing plan that influence
people to buy products and services.

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MARKETING MIX HELPS
WALMART IN IMPROVING
GROWTH AND MARKET
SHARE Marketing mix refers as set of action, strategy, tactics and planning that uses
to promote the products and services. This is the simplest form of
organization which is used to attracts and providing different types product
as per customer needs that helps to maintain the good position of business in
competitive market and increases growth as well as market share. In other
words, marketing mix is all about putting the right product at right place, at
right time so competitive benefits can be take by organization in order to
make profits. If organization is using marketing mix properly then it can
improve organizational growth and market share by influencing people.

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CONT..
 Marketing Mix:- This is the set of element which are used by business
organisation in order to decide their competitive market area and
increase their profitability. It is the combination of various element that
are uses by Walmart in order to provide right products to right person at
right time. The marketing mix in context to Walmart are as defined:

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SEVEN P’S

CONT..
 Product – This is considered as commodity and substance which are produced by
organisation by understand people needs and current trend helps to increase the
organisational productivity. Walmart is retailing organisation that is providing high
quality of food eatable and other products such as grocery, home appliances,
electronics etc. on a retail prices that attracts customers which help to increase
customers. By providing different types of product customers pay attention on such
organization that create positive value in market. A organisation should provide those
product which are in demand and help to satisfying their customers.
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CONT..
 Price :- This is the consideration and amount which paid by customers
in the exchange of products and services. For instance, an organisation
provide products and different services by charging the amount.
Walmart is adopting competitive pricing strategy in which it offers its
products 15% low than competitors which help to attain the number of
customers and increase organisational productivity. Moreover, it uses
economic pricing policies in order to deliver best quality of products to
customers that help to increase sale and sustain in competitive market.

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CONT..
 Place :- This refers as location and areas where organisation is selling its
products and services so they can attain the larger area of market share. Every
organisation wants to expand their business by entering in new market that get
attention of customers and encourage them to buy particular products. Walmart
has more than 11,000 retail units that are spread in across 28 countries by
operating business successfully. This organization is selling products by
traditional and e commerce methods which helps to attracts the number of
customers and increase productivity.

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CONT..
 Promotion :- Promotion is main strategy and planning of organisation
that uses to influence people and attracts them by paying attention to
customers. This is important for organisation to use different types of
promotional channel that can help to attracts and encourages people to
buy the products. Walmart company make use of different channel such
as TV advertisement, celebrity ads, newspapers that helps to increase
the organisational productivity. Moreover, it uses “Every low prices”,
“value of the day” that increases sale turnover. This helps to maintain
the good productivity and profitability of organisation.