Strategic Marketing Mix for Walmart's UK Expansion Plan

This report provides a strategic marketing analysis of Walmart, focusing on its potential entry into the UK market. It explores various elements of the marketing mix, including product, price, place, physical distribution, and process, and discusses how these elements can be adapted to the UK market. The report also delves into Walmart's brand equity model, including brand identity, meaning, response, and resonance. Furthermore, it examines integrated marketing communication strategies, such as advertising, public relations, and social media, and evaluates key success factors in marketing. The report concludes with recommendations for Walmart's UK market entry and a comprehensive list of references.