Analyzing Wal-Mart: Service Marketing and Strategic Recommendations

This report analyzes Wal-Mart's current market position and provides strategic service marketing recommendations to enhance its competitive edge in the global retail market. It emphasizes improving shop keeping skills, store maintenance, and inventory management. The report also suggests reevaluating store layouts, integrating digital and physical retail experiences, and offering 24/7 services. Furthermore, it highlights the importance of competitive pricing, effective packaging, and empowering employees. The report concludes that by implementing these recommendations, Wal-Mart can strengthen its market position, improve customer satisfaction, and achieve sustainable growth in the international market. Desklib offers this and similar documents along with AI based study tools for students.

Running head: Service marketing
Service marketing

Service marketing
Recommendations
It has been found that from the positioning map that Wal-Mart already on the top but still
some improvement shall be done by the company to stay in the competitive market. Some of the
recommendations have been discussed below.
 The positioning map indicates that Wal-Mart is on the top position but the company
should improve its services to attract maximum number of customers in the international
market.
 It has been found that Wal-Mart should identify the opportunities to strengthen its shop
keeping skills and furthermore the company should ensure that stores are cleaned and
well maintained. It will help the firm to stand out against the competitors such as
Fortinos, Sobeys and Metro (Gupta, 2013).
 The stores should be well merchandized and well operated by the managers and
employees. Along with this, the company should focus on the inventory quantity to retain
the target audience. Sufficient inventory level shall be maintained by Wal-Mart to make
the customers in the international market. Along with this, the firms should reduce the
prices of the products near its expiration date which helps in delivering the best value to
the customers across the world.
 In addition, the executives at Wal-Mart should revaluate the store layout and design in
both the neighborhood and supercenter market as well. It has been analyzed that the
organization should focus on the integration of digital and physical retail to destroy the
competitors in the international market (Joseph & Kuby, 2015).
 The company should provide 24*7hours services to the customers in the competitive
market. It will attract the customers toward the company. Apart from this, it will also
increase sales and outcomes of the firm.
 It is stated that the company should provide products at suitable prices without
compromising the quality of products and services. The company should provide special
offers, discounts and coupon to reach at the top level in the international market.
Moreover, effective packaging strategies shall be made by the firm to make attractive the
products and services.
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Service marketing
 Besides this, Wal-Mart should empower and promote the workers to make effective
decisions in the workplace. Feedback shall be collected to know the quality and features
of the products. If any variation find then effective measures shall be taken by the
company (Watrous, 2018).
 The firm should provide self check services to the customers in the stores. In this way,
the customers would able to know the quality, size and nature of the products. Online
payment options should also be provided to the customers to save their time and efforts.
 It has been analyzed from the various researchers that the organization should provide
delivery options to the customers to make a good image in the minds of the customers.
 Wal-Mart should identify and analyze the plans, policies and strategies of the competitors
to distinguish its products from the competitors (Baye, Santos & Wildenbeest, 2013).
 Effective and talented employees shall be appointed by the firm who handle the
grievances, complaints and issues of the customers at the stores in a hassle free manner. It
will help in making a dynamic and effective financial position in the global market
(Yuan, Pavlidis, Jain & Caster, 2016).
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Service marketing
Conclusion
It has been concluded from the above mentioned limelight event that Wal-Mart is a
biggest and growing retailer in the world who provides retail products to the customers. The
positioning map shows that how the company maintains a dynamic image in the competitive
market. The positioning map is created by the company after considering the level of
involvement of the customers, prices and competitors. The company is providing excellent
values to the customers by delivering good quality of products to the customers around the
world.
It has been found from the analysis that Wal-Mart want to be a leader in sustainability
and employment opportunity. The organization has approx 11,700 stores in more than 28
countries. Along with this, the firm employs around 2.3 million associates globally (Wal-mart,
2018). It is analyzed that Wal-Mart is the biggest onsite green power generator in the U.S. Here is
the discussion about the positioning map which has been created by the company. Furthermore,
it also explains various recommendations that have been given after considering the positioning
map. The above mentioned suggestions help the company to cope up with the competitors in the
international market and along with this; it will also help in expanding and exploring the
business activities and functions worldwide. All these things will also help the organization to be
a global player in the retail industry. It has been revealed that the firm also should use dynamic
strategies to fulfill the needs and requirements of the customers effectively. Wal-Mart cannot
grow and survive its business operations without using dynamic and attractive strategies.
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Service marketing
References
Baye, M. R., Santos, B. D. L., & Wildenbeest, M. R. (2013). Searching for physical and digital
media: The evolution of platforms for finding books (No. w19519). National Bureau of
Economic Research.
Gupta, A. (2013). The Walmart working class. Socialist Register, 50(50).
Joseph, L., & Kuby, M. (2015). Modeling retail chain expansion and maturity through wave
analysis: Theory and application to Walmart and Target. International Journal of Applied
Geospatial Research (IJAGR), 6(4), 1-26.
Wal-mart.,(2018). Our story [Online], Retrieved from
https://corporate.walmart.com/our-story/our-history
Watrous.M.,(2018). Eight ways to improve Wal-Mart[Online], Retrieved from
https://www.bakingbusiness.com/articles/28491-eight-ways-to-improve-wal-mart
Yuan, M., Pavlidis, Y., Jain, M., & Caster, K. (2016, November). Walmart online grocery
personalization: Behavioral insights and basket recommendations. In International
Conference on Conceptual Modeling (pp. 49-64). Springer, Cham.
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