Walmart's 4Ps: An Analysis of Product, Price, Place, and Promotion

This report provides a comprehensive analysis of Walmart's business strategies, focusing on the four Ps of marketing: product, price, place, and promotion. It begins with a brief history of Walmart, highlighting its establishment and expansion into a multinational retail corporation with a vast network of stores and online presence. The report details the wide variety of products offered by Walmart, including grocery items, electronics, and household goods, emphasizing their quality, features, and pricing. It also examines Walmart's pricing strategies, noting the affordability and the use of discount coupons. The placement strategy discusses Walmart's extensive store network and e-commerce platforms, ensuring product availability to consumers. Finally, the report explores Walmart's promotional activities, including advertising campaigns, in-store testing, and the use of social media to promote products and build customer trust. The report concludes by highlighting Walmart's customer-centric approach through loyalty cards, after-sales services, and easy payment options.

FUNDAMENTALS:
ASSESSMENT1

Table of Contents
HISTORY OF WALMART............................................................................................................5
PRICE OF THE PRODUCTS OF WALMART..............................................................................9
PLACE OF WALMART...............................................................................................................11
NEW SCHEMES OF WALMART FOR THE PRODUCTS........................................................13
PROMOTION OF THE WALMART PRODUCTS.....................................................................15
REFERENCES................................................................................................................................1

HISTORY OF WALMART
Walmart is a UK based company that have the department store chain. Walmart provides various
types of products such as grocery, food products, electronics,etc. It is one of the leading
multinational retail corporation that consists of a chain of departmental stores, hypermarkets as
well as the grocery stores. The headquarter of the Walmart is situated in Bentonville, Arkansas.
The chain of the departmental stores was established in 1950 by Sam Walton and opened the first
Walmart discount city store in Rogers, Arkansas in 1962. Walmart introduced the warehouse
club chain Sam's club in 1983. It's first supercentre was opened in 1988. Walton introduced the
second store in Harrison and provides good quality products and services.
In 1972 the first stock split of the company was occurred and till 1977 it made its first corporate

acquisition. Now the Walmart have the large chain of the super stores in around 27 countries and
have approx 11, 000 stores in different countries. The firm is successfully operated in United
Kingdom, Canada, South America, China, Central America and in many other countries.
Walmart provides products and the services to the consumers from stores as well as online.

Products of Walmart
There is a huge variety of products that are introduced in the market by Walmart. It
provides a wide range of grocery items such as bakery and bread, meat and sea food, dairy
products, frozen foods, etc. The products are having many attractive and efficient features
such as the quality of the product is very good or premium, the low prices of the products,
attractive packaging, chemical free ingredients, etc. These products are having the tangible
as well as the intangible attributes which means they can be seen, touched and also provides
services to the consumers. The quality of these products is also very good and are available
at each and every stores of the Walmart. It also provides various attractive and useful
electronic products such as cell phones, smart T.V., Laptops, I pads, tablets, etc.
Bakery and Bread- It includes different types of bakery products such as bread, cakes, rolls,
crackers, buns, etc. In these products floor and meal is the basic and the principal
ingredients. Walmart provides the fresh and the best quality of the bakery and the bread
products. These products holds the balance of the nutrients and minerals.

Meat and Seafood- These products includes the flesh of animals such as chicken, pigs, cattle,
sheep, etc. They are rich in water and proteins and also very healthy for the perfect diet.
Meat and the sea food is very nutritious and also full of proteins. Walmart provides premium
quality products that don't have any added preservatives or colour.
Cell phones- Walmart have a wide range of cell phones that includes smart phones also and
are having the attractive price and the features. Almost it provides all brands of mobile
phones and also offers the interesting discount prices and warranty cards along with the
purchase of a phone.

Smart T.V.- It has a number of attractive features that are beneficial for the customers and
also fulfils their desired needs and requirements. Walmart provides variety of smart T.V.
That are affordable by the customers and are available at the stores as well as online. There
are different types of brands from them the consumer can be able to make choices as per
their demand and preferences.

PRICE OF THE PRODUCTS OF WALMART
Walmart have the very attractive and the reasonable prices of the products. The
prices of all the goods of Walmart are low as compared to the other companies. It also
provides discount coupons on various items mainly on the electronic items. On the other
hand the grocery products can be affordable by any segment of the customers. Its prices are
very reasonable.
Bakery and Bread- The prices of these products rages from 0.60 pound to 14 pound
approximately. Walmart provides these products at low prices and also maintains the quality
as well as the freshness of the food items in order to facilitates customers.
Meat and Sea food- These products are full of proteins and minerals and the prices of meat
and sea food are different on the basis of the category of the products. The estimated range
of these food items is from 3.35 pound to 89 pound. Walmart provides goods and services of
these products at each and every store and also through online platform.
Cell phones- Walmart provides a wide variety of phones such as unlocked and non- contract
phones, prepaid phones and the other models of the cell phones. The price of these phones
varies according to the model and the features of the cell phones. Approximately the range
starts from 7.5 pound to 150 pound. It also provides several variety of cell phone kits at
reasonable prices.

Smart T.V.- The company facilitates customers by providing the fastest delivery of the
products. It offers different types of smart TV such as smart HDTVs and the internet
connected TVs. These products are the examples of the new and advanced technologies that
assist the needs and the requirements of the customers. It ranges from 120 pound to 800
pound. These products are affordable by the upper segment of the customers.

PLACE OF WALMART
The stores of Walmart are located in several countries and it operates approx. 11, 000
stores and the clubs as well as provides goods and services to the customers through e-
commerce websites. All the products of the Walmart company have the feature of the
availability which means that they are at the reach of the consumers easily and smoothly.
Walmart focuses on the availability of the products as it is one of the most important
element for the growth and the success of any type of product. All the products such as
grocery, electronics, house hold products, toys, etc. are can easily be purchased by the
customers as they are available at every stores of Walmart. Walmart is having various stores
at different locations and are offering best quality products as well as provides the best
services to the customers. The workers at Walmart stores are giving the best services to the
consumers and are also very helpful in explaining the features of the products. The
customers are also allowed to pay online as well as offline for the purchasing of the
products. At the stores of the Walmart the huge range of the products are available so that
the consumers can have a wide variety of products and can choose the product on the basis
of their needs or the requirements.
All the products are also available online so the customers who prefer the online

shopping can easily buy the products by using the social media platform. Walmart also
provides or offers the cash on delivery services for the purchase of the products online.
Along with the cash payments the buyers can be able to make the online payments of the
products by using the mobile payment apps. Walmart also offers some discount coupons or
the vouchers for the customers if they can purchase online. It also provides the free delivery
services of the products that are ordered online and these services are very beneficial for the
customers. Consumers who prefer online shopping can get the full information regarding the
ingredients, price, etc. of the product. So, in the context of the availability the new and the
existing products are easily available for the consumers as per their choice whether online or
offline which means through the stores of Walmart.