This report provides an analysis of Walmart's current online sales performance, identifying key challenges such as lagging online sales growth, stiff market competition, and evolving consumer preferences. The report utilizes strategic frameworks like the BCG Matrix to assess Walmart's position and proposes several alternative solutions to enhance its online presence and sales. Recommendations include boosting the web-based grocery business, offering home delivery, and investing in e-commerce distribution centers. The report also discusses the execution of these strategies, including budget considerations and potential challenges like financial constraints and employee resistance. Ultimately, the report emphasizes the importance of influencing Walmart's websites and enhancing user experience to encourage online purchases and maintain a competitive edge in the retail market. The report concludes with references to relevant academic and industry sources supporting the analysis.