Strategic Management Process and Wal-Mart Stores' Expansion Plan

This report provides a strategic analysis of Wal-Mart Stores, focusing on its expansion plans, particularly in Saudi Arabia. It outlines different types of planning at various management levels, including market selection, marketing campaigns, and franchisee development. The report further applies the SMART goal framework to Wal-Mart's objectives, emphasizing specific, measurable, achievable, relevant, and time-bound goals. It details the strategy management process, encompassing goal setting, analysis, strategy formulation, implementation, and evaluation. The report also includes a time horizon for planning and references supporting literature. This assignment is available on Desklib, a platform offering past papers and study tools to students.

Running head: STRATEGY OF WAL-MART STORES
Strategy of Wal-Mart stores
Name of the student
Name of the university
Author note

1STRATEGY OF WAL-MART STORES
4. Different types of planning for different levels of management
Wal-Mart stores are leading retail chain stores across many regions. The company
intends to establish the chain in Saudi Arabia. In order to do so the company had formulated
certain strategies. The different types of planning include the choosing of the specific market
area where the profit can be made, the next step includes conducting campaigns regarding the
awareness of the products among the customers, the third plan include the building of
powerful manpower in the new store (Walmart.com. 2017). The next step includes the
formation of the advertisement strategy like the advertisement in the newspaper or in the
hoardings in that region in order to make the people of the region aware of the products of the
company. The final step includes the creation of new franchisee holders in different parts of
Saudi Arabia where the company has thought of establishing the new branch. This step would
let the company to increase their revenue. The different branches of the company in a
particular region would help to expand the business which would help the company to make
profit. The entire activity would take a time frame of 8 months. The setting up of new stores
is not an easy process. It is a time consuming matter. The execution of the entire plan takes
times as it the setting of the entire new unit in a new place. The most important part is to
make it a successful one (Sieger and Levack 2014).
Principle
activities
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Choosing
specific
market
Conducting
campaigns

2STRATEGY OF WAL-MART STORES
Building of
manpower
Advertisement
strategies
Steps towards
formation of
new
franchisee
holders.
Table: Time horizon for planning
Source: As created by author
5. Acronym SMART goal
The SMART goal acronym format is used for the goal setting in order to determine
the goal of the participant who is working towards the achievement of the goal. It implies the
formulation of specific goals; to choose a goal that is having measurable progress, the
attainable and achievable goal, the goal that the participant can experience the realism of
achieving the goal and finally the goal that has a time bound (Hill, Jones and Schilling 2014).
In case of setting up the Wal-Mart stores in the CEO must have a smarter goal. Global
sustainability is an area of great consideration and its emission reduction plan will be able to
prevent the worst impact in relation to climate change. The CEO must apply the Acronym
method of goal setting. The first component of such method is the goal needs to be specific.
The establishment of the new store in the new region should be specific about the new place
where the company is intending to set the new store. The next component is to be measurable
(Miller and Bauman 2014). In this case it is important to measure the changes that the new

3STRATEGY OF WAL-MART STORES
store is experiencing. Keeping a track of the increase in the products is a measurable change
in such case. In order to do so the goal can be realistic. In this case the gradual increase in the
sale of the products is the movement towards the realistic goal. The final component that
needs to be followed is the time bound factor. The entire plan needs to be executed in a
certain time period. This is a major component of the Acronym goal setting. The entire plan
might take a year to execute. It has been explained in the above chart (Gilmore et al. 2015).
SMART Goal
Specific- The metrics should be specified on the basis of which success will be measured.
Measurable- Report the new marketing campaign updates within the 10th of every month.
Attainable- Provide valuable feedback on what is working well and what are the things that
can be improved and a spreadsheet can be prepared that will reveal the important facts.
Relevant- A seminar can be conducted on the content marketing trends that will throw
important light on strategies that should be made use of so that it can spread the chain in
Saudi Arabia
Time bound-A launch checklist can be prepared and each task should be listed and due dates
should be prepared within which the objective will be attained.
6. Strategy management process
The strategy management process for Wal-Mart Stores Inc. KSA includes the process
includes the goal setting, the analysis of the goal, and the formulation of strategy, the
implementation of the strategy and the evaluation and the control of the strategy.
The company needs to identify the goal of setting the store in the successful area of
the region. The goal should include list of aim that the company want to acquire by the

4STRATEGY OF WAL-MART STORES
certain amount of time period. The process includes the analysis and the reviewing of the
goal. The company needs to analyze the effects of the goal that is related to the outcome of
the setting up new store in the new region. The next step in the process includes the
formulation of the strategies like the advertisement strategies and the motivation of the
employees in the new stores. The implementation of these strategies is the next step in that
should be adopted by the company. The final step in the process is the evaluation of the faults
that are there in the strategy. The CEO of the company must modify the changes that are
necessary in the developmental strategy that has been adopted (Gamble and Thompson
2014).

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References
Gamble, J.E. and Thompson, A.A., 2014. Essentials of strategic management. Irwin Mcgraw-
Hill.
Gilmore, R., King, G., Law, M., Pollock, N., Meredith, P., Kirby, A., Stewart, K., Rodger, S.,
Graham, F., Muhlenhaupt, M. and Kolehmainen, N., 2015. Goal Setting and Motivation in
Therapy: Engaging Children and Parents. Jessica Kingsley Publishers.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Miller, C.K. and Bauman, J., 2014. Goal setting: an integral component of effective diabetes
care. Current diabetes reports, 14(8), p.509.
Siegert, R.J. and Levack, W.M. eds., 2014. Rehabilitation goal setting: Theory, practice and
evidence. CRC Press.
Walmart.com. (2017). Cite a Website - Cite This For Me. [online] Available at:
http://www.walmart.com [Accessed 20 Nov. 2017].