This case study provides a strategic analysis of Wal-Mart, evaluating its position in the changing retail landscape using frameworks like SWOT and Porter's Five Forces. It examines Wal-Mart's internal strengths, weaknesses, external opportunities, and threats, along with a financial analysis of its performance against competitors. The report concludes with strategic recommendations aimed at helping Wal-Mart maintain a positive revenue trajectory and achieve sustainable competitive advantage, addressing issues such as intense competition, evolving consumer preferences, and the need for innovation in pricing and operations. The analysis considers Wal-Mart's extensive supply chain, financial standing, and challenges related to imitation of its business model and increasing operational costs.