This report analyzes Walmart's global business strategies, focusing on its contrasting experiences in Mexico and Germany. It begins with an overview of Walmart, followed by a PESTLE analysis of both markets, examining political, economic, social, technological, legal, and environmental factors. The report utilizes Porter's Five Forces framework to assess competitive dynamics and explores the market structure, entry modes, and obstacles encountered by Walmart. It highlights how lessons learned from Mexico informed Walmart's decisions. The report provides recommendations for future strategies and concludes by summarizing the key factors contributing to Walmart's success in Mexico and its failure in Germany. The assignment adheres to the requirements of the Global and Transitional Business module, providing a comprehensive market analysis.