Walt Disney's Corporate Social Responsibility: A Detailed Case Study

This case study examines Walt Disney's corporate social responsibility (CSR) policies, focusing on the company's self-regulating business model and its accountability to stakeholders, the public, and itself. Disney's commitment to protecting the planet is highlighted, particularly its tree-planting c...Read More

In Society

Table of contents
 Introduction
 What is the case study about?
 What is Walt Disney corporate social responsibility policy about?
 What is Walt Disney doing to encourage corporate social responsibility?
 Discuss the positive and negative impacts of two of Disney corporate social responsibility
initiative?
 Conclusion
 References

Introduction
The business operates in the macro environmental
factors which comprises of political, social,
environmental, technological, legal and economic
factors. The environmental is considered as an essential
factor to which the businesses are required to focus so
that their business activities do not cause harm to it. The
businesses now have the responsibility towards the
society as well as environment and are obliged to
protect it from any harm.

What is the case study about?
 The Walt Disney case study is based on the corporate
social responsibility which is the self-regulating
model of business which helps the companies to be
accountable socially to its stakeholders, itself and
public. By practicing the corporate social
responsibility, the organisations become conscious in
its activities so as to see what kind of impact it is
having on every aspect of the society which includes
social, economic and environmental (Matten and
Moon, 2020).

What is Walt Disney corporate social responsibility
policy about?
The main aim of the Walt Disney behind this move was to celebrate the spirit of the earth day
as well as film at the similar time. The commitment of Walt Disney for the corporate social
responsibility includes protecting the planet and by initiating the campaign of planting trees for
every moviegoer in the opening week tells that they are keen to make the earth a better place to
live in so that there is more and more greenery on planet. The policy of corporate social
responsibility of Walt Disney is based on plantation of the trees so that the eco documentary
Earth is measured on the basis of trees. It is aimed to celebrate the opening of its film on behalf
of its moviegoer by planting trees on their behalf.

What is Walt Disney trying to do in order to encourage
corporate social responsibility
As Walt Disney is focusing in managing the corporate social responsibility as their main focus
is to maintain and implement the protection of environment and sustainability. This generates
the measures through which all the important areas and the concerns can be framed. It is trying
to maintain the balance in the environment and also awaking the individuals towards the global
environment and the protection of planet. They are trying to manage the ecological balance
through which there will be generated a positive awareness in the society regarding planting
more trees and managing the positive culture and attitude.

Positive and negative impacts of Disney corporate
social responsibility initiative
As Disney is one of the well-known company and creates a major influence on all the
individuals as well as on youth of the society. There is been seen that in all such cases where
the management of all the corporate social responsibility is important there is served to
promote the analytical nature and culture. Their initiative to maintain and make the planting of
trees on buying the tickets of the movie on Brazilian Atlantic Forest is a major initiative which
carries some positive and the negative issues they are like:

Conclusion
From this above PPT, it is concluded that society is the important area which helps in making
the positive and the negative conducts and the ethical practises in the humans. Walt Disney has
been trying to manage the corporate social responsibility which is the major ethical practise
helps in the management and function to promote the moral and the ethical values in the
society. Planting trees will create the positive impact by making the global environment and
the sustainability in the country as well as it will help out to frame and manage the positive
attitude in the country. But it will create a negative impact when there is been seen that a
particular area is being covered and they are just focusing on promoting the movie.

References
 Matten, D. and Moon, J., 2020. Reflections on the 2018 decade award: The meaning and
dynamics of corporate social responsibility. Academy of management Review, 45(1), pp.7-
28.
 Orazalin, N. and Baydauletov, M., 2020. Corporate social responsibility strategy and
corporate environmental and social performance: The moderating role of board gender
diversity. Corporate Social Responsibility and Environmental Management, 27(4),
pp.1664-1676.
 Yuan, Y., and et. al., 2020. Business strategy and corporate social responsibility. Journal of
Business Ethics, 162(2), pp.359-377.

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