Analyzing Walt Disney's Sustainability and CSR Initiatives

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Added on 2024/07/12

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This essay examines Walt Disney's approach to sustainability and corporate social responsibility (CSR), drawing upon Wayne Visser's "Age of Responsibility" to analyze the company's practices. It highlights the benefits of CSR, including increased market share, enhanced goodwill, and improved sales, attributing Walt Disney's industry leadership to its ethical responsibility and community development efforts. The essay discusses CSR 2.0 principles such as creativity, scalability, and circularity, illustrating how Walt Disney implements these through initiatives like new theme parks, job creation, and ecological parks. The company's commitment to social service, environmental education through motion pictures, and disaster relief efforts are also noted, emphasizing Walt Disney's dedication to sustainability and community growth. Desklib offers access to similar solved assignments and past papers for students.

SUSTAINABILITY IN THE AGE OF
RESPONSIBILITY
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Contents
Introduction......................................................................................................................................3
Benefits to sustainability or CSR practices in Walt Disney........................................................4
Conclusion....................................................................................................................................... 6
References........................................................................................................................................7
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Introduction
Sustainability is a process through which an association will lead to facilitate a proper standard
regarding delivery of services. In the modern world, business ventures become responsible
towards consent through which they can maintain the effective level in the community. This
project will focus on “Age of responsibility” a book by Wayne Visser under which major duties
of an association describe properly. This project is based on Walt Disney a famous mass media
entertainment company. They perform effective CSR activities for taking leverage from others.
This research paper will be going to describe benefits to sustainability or CSR while practicing
into an association.
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Benefits to sustainability or CSR practices in Walt Disney
Corporate social responsibility is an essential and important aspect for many business units
(Visser, 2016). But with changing course of time, it found that corporate social responsibility
into business, ethics,and governance got failed completely (Carvalhoand Rabechini, 2017). Thus,
to modify and reverse current standard of social, environmental and ethical trends, various
aspects of CSR is essential to perform by the business venture.
In this context, Walt Disney can use a famous book for CSR which is “Age of responsibility”
through which proper execution of social working gets done. If business performs CSR properly
then they get an appropriate place at desire market world. The new system of CSR defines under
this book also stated as CSR 2.0 which completely reflected on five major principles which are:
 Creativity
 Responsiveness
 Scalability
 Glocality
 Circularity
Out of all these terms, certain will be going to discuss properly so that Walt Disney can use them
in define manner:
 Creativity: Under this principle, business ventures need to be creative in nature. They
have to launch and define new trends and course of the frame with time duration so that
community could take its benefits (Borsellino, et. al., 2016). Like with the launching of
new theme parks by Disney can successfully implement their social mission. Disney can
take suggestions from employees and stakeholders regarding creativity and design
aspects of the social and environmental standard.
 Scalability: This principle describes that the associationneeds to scale up or enhance their
number of products or increase sales. One of a major scale basis problem in regards with
CSR is unemployment rate etc. Thus, to remove and improve employment standard, Walt
Disney can explore their activities so that more and more individuals can take jobs.
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 Circularity: Under the CSR 2.0 business focus more on circularity under which things
need to modify duration of time. As per the scenario, business associations need to build
more trees, use their own wastewater to produce again and again goods and services.
Walt Disney can create Ecology Parkin which waste output redesign again to become a
useful output.
One of a thing which makes Walt Disney differs from others and responsible in nature is that
they provide free tickets of the park to individuals deliver volunteer services from any
organization. Along with this, their employees give some free time to do social services from
2012 (Business Chief, 2013). Now, Walt Disney crafted their social mission under which
employees need to give more than 5 million hours till 2020 in the social sector so that
community standard would be praised. All these things made Walt Disney an industry leader in
nature. In the year 2010, they helped individuals of Haiti as they suffered from the earthquake.
With such practices, Walt Disney awarded with Jane Good all Global Leadership Awards for
their responsible steps towards society. Disney also focuses on environmental practices through
motion pictures where education regarding environment leads to provide (Bhasin, 2018). It is an
only business which takes their ethical responsibility on a serious basis so that better and
effective working maintainsthe continuous process.
With such practices, business takes certain benefits like:
 Increase in market share
 Enhancement of goodwill
 Annual sales tend to rises which enables and support in quality work.
All these are major benefits which drawn to Walt Disney and facilitate them toa become market
leader. This results in them in facilitating better and quality growth standard as well.
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Conclusion
It clearly found out from this study that a business needs to perform corporate social
responsibility properly so that they become different from others. Moreover, management has to
focus on community development and growth by increasing and introducing more jobs and
opportunities. Every business unit needs to focus on social practices to get benefits and leverage.
Thus, they have to follow CSE 2.0 which defines five principles. All such things facilitate
effective and better growth and development to association sustainability and facilitate
community development.
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References
 Bhasin, H., 2018. Top 10 Media companies of 2017. [Online] Available through:
https://www.marketing91.com/top-10-media-companies-of-2017/. [Accessed on
4August 2018].
 Borsellino, V., Migliore, G., D’Acquisto, M., Di Franco, C.P., Asciuto, A. and
Schimmenti, E., 2016. ‘Green’Wine through a Responsible and Efficient Production: a
Case Study of a Sustainable Sicilian Wine Producer. Agriculture and agricultural
science procedia, 8, pp.186-192.
 Business Chief. 2013. The Walt Disney Company - A Leader In Corporate Social
Responsibility. [Online] Available through:
https://www.businesschief.com/leadership/3827/The-Walt-Disney-Company-A-Leader-
In-Corporate-Social-Responsibility. [Accessed on 4August 2018].
 Carvalho, M.M. and Rabechini, R., 2017. Can project sustainability management impact
project success? An empirical study applying a contingent approach. International
Journal of Project Management, 35(6), pp.1120-1132.
 Visser, W., 2016. 19. The future of CSR: towards transformative CSR, or CSR
2.0. Research Handbook on Corporate Social Responsibility in Context, p.339.
 Visser, W., 2017. The quest for sustainable business: an epic journey in search of
corporate responsibility. Routledge.
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