Walt Disney Company: Employee Motivation and Leadership Strategies

This report examines the employee motivation and leadership strategies employed by the Walt Disney Company. It highlights the importance of employee motivation for organizational success and explores various methods Disney uses to engage and motivate its workforce, including involving employees in decision-making, providing timely communication through various channels like bulletin boards and newsletters, and implementing reward programs. The report also emphasizes the significance of both monetary and non-monetary rewards in fostering a positive attitude and creating a competitive edge. Furthermore, it touches upon recognition programs and ceremonies designed to boost employee morale and encourage cooperation towards the company's success. The analysis underscores how these strategies contribute to reduced employee turnover, increased firm turnover, and the effective fulfillment of stakeholder expectations.

Leading Business Organisations

TABLE OF CONTENTS

INTRODUCTION
Leadership is considered as the important aspect to guide the personnel and providing the
right direction for accomplishing the allotted task. There are several kind of strategies used by
companies in order to motivate employees and enable them to contribute towards success of the
business. The present report is based on the Walt Disney Company; a diversified multinational
mass media deals in the entertainment services. Further, report covers different ways applied by
corporation to motivate its employees along with application of suitable leadership style. In
addition to this, organizational structure of the selected company has been explained to
understand its importance in achieving the long run success.
Using models and theories to motivate employees in Disney
The employee motivation is very important for the success and growth of the
organization it is because workforce which are highly motivated tend to contribute towards the
success of the business in a more effective manner. However, businesses uses several approach
to understand the need or requirement of the workforce and then accordingly offer them
motivation so as to ensure their contribution towards the success of the business. According to
the case scenario, Disney ensure to include the personnel under the decision making procedure
and provide them opportunities to share their views. This aids to boost their morale and ensure
their retention for longer time span. However, the feeling of involvement enable employees to
stay connected with the business and put their efforts in a more effective manner. Further,
appropriate mode of communication is very important for the organization to stay connected
with workforce and provide them timely information. For example, Disney opt strategies such as
bulletin boars, newsletter and update briefing in order to keep the employees update regarding
the current practices and new aspects of the business (Disney Training: The Magic in
Disneyworld’s Way of Motivating Their People, 2017).
In addition to this, reward programs are implemented by the corporation so as to make
the personnel highly satisfied. For this purpose, both monetary and non-monetary kind of
rewards are provided to personnel. It leads to cater their requirement effectively and generate
positive attitude among them. Not only this but serving employees in such as manner aids to
create the competitive edge of the Disney. Apart from this, employee turnover is reduced and the
turnover of the firm increased due to inclusion of highly satisfied. Moreover, recognition

program are provided for the workforce under which their success can be celebrated in the
marketplace. It enables to meet the expectations of stakeholders in an effectual manner as
workforce get highly involved under the operation of the business. Apart from this, ceremonies
are organized for the rewarding the employees and accordingly their morale is boosted so as to
determine their cooperation towards the success of the business as Disney.

REFERENCES
Disney Training: The Magic in Disneyworld’s Way of Motivating Their People. 2017. [Online].
Available through: <http://www.chartcourse.com/hiring-top-performers/>. [Accessed on 21st
April 2017].