BTEC HND Business: Case Study of The Wand Company in Dragon's Den

This case study analyzes The Wand Company Ltd., a UK-based manufacturer of prop replicas, focusing on its appearance in the Dragon's Den series. The assignment covers various aspects of the business, including its history, owner structure, activities, strengths, and weaknesses. It examines HRM, marketing, sales, and business productivity. The study provides recommendations for business improvement, analyzes existing performance, and suggests strategies for expansion. Furthermore, it assesses business objectives, plans, and the impact of proposed changes, including performance monitoring. The document provides a comprehensive overview of the business, addressing its challenges and opportunities within the context of a small business enterprise seeking growth and development, as per the BTEC HND in Business Module Booklet Unit 33 Small Business Enterprise Unit.

qwertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxcvbnmqwer
tyuiopasdfghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyuio
pasdfghjklzxcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmrty
uiopasdfghjklzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopasdfghjklzxc
“Case study of Dragon Den series”

Table of Contents
Task 1...............................................................................................................................................2
1.1The name of the business........................................................................................................2
1.1Owner structure......................................................................................................................2
1.1History/Background................................................................................................................2
1.1Its activity...............................................................................................................................2
1.1Business location....................................................................................................................2
1.1Strengths and weaknesses.......................................................................................................3
1.2Business in some similar industry..........................................................................................3
HRM in business..........................................................................................................................3
Productivity of Business..............................................................................................................4
Marketing & sales........................................................................................................................4
Task-2..............................................................................................................................................4
2.1Recommend with justification with appropriate actions........................................................4
2.2Analyzing the existing performance of maintaining & strength............................................5
2.3Reasonable justification of the suggested business place.......................................................5
Task3................................................................................................................................................6
3.1Business objectives, plans & assessments..............................................................................6
3.2Review of business plan & suggested areas...........................................................................6
3.3 Preparation for action to implement changes........................................................................7
Task 4...............................................................................................................................................8
4.1The impact of proposal changes in the business.....................................................................8
4.2 Plan of changes which can manage the business...................................................................8
4.3Performance monitoring & improvements of the business last two years.............................8
2

Conclusion.......................................................................................................................................9
References........................................................................................................................................9
3

Task 1
1.1The name of the business
The Wand Company Ltd. is organization of United Kingdom, which manufactures various types
of universal remote control prop replicas. Their products have different designs and models.
1.1Owner structure
The Wand Company Ltd. is joint venture among Chirs and Richard. So, they are responsible for
all the administrative works.
1.1History/Background
Richard Blakesley as well as Chirs Barnardo set up the organisation The Wand Company Ltd. in
the year 2009. Their hard work helps them to make effective design of electronic gadgets, which
leads to make replica in various forms (Barnardo and Blakesley, 2011). Their prepared model is
useful for surprising people. Thus, with the help of their developed electronics model, they are
able to give magical experiences to the people.
1.1Its activity
In the year 2010, the company The Wand Company Ltd. enters in the television world for the
first time. Their effective models help them to popularity in among the people. Their show also
gets high rating. As a result, the organization earns handsome profits from their business from
their first year of entering in the entertainment world of the television (Barnardo and Blakesley,
2011). For the promotional perspective of their business, they create their official page in the
popular social networking site, Face book in the year 2014 for the first time. In order to provide
effective experiences to their audiences, the organization is focusing on the technological
aspects. In along with the latest electronics systems, tale communication systems and computer
technologies, the organization is also focusing on 3 D technologies for improving their
performances (Cassai, et al, 1994). With the help of the 3D models, they are able to make their
activities more useful.
4

1.1Business location
The chosen organization is a UK based organization and its headquarters are situated in
Cambridge. Now, they are also entering in the television with the two popular TV shows namely
BBC Two as well as Dragon’s Den.
1.1Strengths and weaknesses
The major disadvantage of the organization The Wand Company Ltd. is that for surviving in the
competitive market of entertainment world, they have to take necessary tactics (Barnardo and
Blakesley, 2011). In addition, in order to promote their business among their target audiences,
they have to choose suitable marketing media.
The major advantages of The Wand Company Ltd. are their effective electronics technology will
help them to improve their performances. In addition, with the help of the product promotion
through various social media platforms, they also are able to get popularity among their target
audiences. With the increasing popularity in the entertainment world also be able to attract large
number of viewers to their shows (Cassai, et al, 1994). Besides this, joint venture with the
reputed and popular TV channels will also help them to get popularity in the market.
1.2Business in some similar industry
According to this case study, the concept of business in some similar type industry has
implicated very prospectus in a UK. There are some social factors are related in those things like
as human resource management, marketing, sales & area of production have also be included in
that matter. Those pints have described following some points regarding this case study.
HRM in business
Human resource issue are coming in this kind of business because of supermarket goal & the
objectives of business programmers .Due to help of human resource management are supervised
changing of norms policy, employee related issue & maintain the market goodwill for good
services to the customers. In the time of 21st century the effective management of the business
organization, the human resource management has played a vital role to take completive
advantage. This kind of things will help to create long-term performance of the business
organization. These things have place with a body of practices, which will concern for the
integration of organizational management. Human resource management is completely different
5

from the personal management system. HRM has ensured that organizations skills necessary to
access competition from the other companies. Most of the firms are taking their manger to
control entire HRM system. Normally the managers are providing their duties & responsibilities
toward their stuffs & the worker. Entire HRM processes have executed for stable the business
module (Zhao et al., 2010). The senior’s stuffs are revealing their duties to the junior stuffs. Tall
business modules have circulated through the HRM process. It have also concerned with the
importance of people, their attitudes, their performance. This all things have effective for the
business organization. This efficiency will help to create a large economy scale for the business
organization.
Productivity of business
The productivity of business is the vital thing for similar type business organization. Small
business is the sector where the halves of the employees are in the private sector. This case study
will help to known for identifying how small businesses have managed to compare with large
business aspect (Raposo et al., 2011). There is a management of small business, which has,
contexted with the key resource of premises where people can discuss their problems. The
Churchilll & Lewis model has helping to grow the business process module. The effective &
efficient operation of a business has called the management. This type of discussion tends are
examining the small & large type business organization to take a concept of management.
Marketing & sales
Marketing & sales are the crucial issue to supervise any types of business organization. Small
industries are seems like to growing very vastly so they are reviling to work very fast. In the case
of marketing buyer are very serious & intelligent to take their product. All types of marketers
groups have prepared their self in a cheap cost (George et al., 2011). The low esteem of any
company are always try to giving their products very good quality. The work enforce of any
sector in the UK is very well so suppliers are taking their advantages with wide ranges of ways.
6

Task-2
2.1Recommend with justification with appropriate actions
Due to have the development of the business organization, it has always important to keep proper
knowledge about the weakness of the organization. These types of weakness can effective for
any type of business due to have this reason the business process will suffer in various types of
ways. Identification of the kind of weakness will help for the organization & developing various
types of prospective ways (Lee-Ross et al., 2010). Recommended with justification & the
appropriate actions are necessary to keep identification of weakness in the small business
process. The wind company has identified their ways of weakness, which have sated below. The
small business organization has tried to develop their rival products to identify the more
attraction of the customers. Due to have this reason new manufactures are actually taking their
grows in their own pathway. New manufacturers did not get chances to set their factory in the
correspondent company. According to the survey report of the market, all types of small business
industry are coming into the financial magazines. There are few type of fake companies are
coming to toke their position in the internet media. According to the study level of fake websites,
356 websites have founded in UK. These companies have black listed from the website. They
have taken their money to but after that they give their low quality products. Some while this
companies have disappeared by the public choices. The wind company has copyrighted this type
of product & registered with their names & making their own marketing to present their
originality.
2.2Analyzing the existing performance of maintaining & strength
According to this case study report, there are possibilities, success key for the customers benefit.
Quality performance is the key of success where customers get reliability of the product.
Customers are the only thing to get development of the business organization. Due to have the
acceptance of the organization products, it’s the accrual growth of the business organization.
Most recently, the wind company has provided quality assurance & performance to the
customers. It is very necessary to maintain the level of the company & it is try enhancing for the
near future (Gorgievski et al., 2011). The organization has maintained some ways & following
some paths to control strengthens & the performance of regarding organization properly. It is the
seeking of the customer’s satisfaction. If a company does not make any survey before taking a
7

product longue then company will suffer for taking profit with this product. Due to have, the
changes of time the customers taste have also changing regarding this product. The respective
design also be changes for the time. There is making system where a customers will make their
payments they will not faced any kind of hesitation issue. Due to having this system customers
can pay after receiving the product. The organization has to maintain their timing in case of any
delivery of the given products to the customers.
2.3Reasonable justification of the suggested business place
Recommended with the justification, in the areas where this business can expand. In the case of
development of business, organization is very important to take the business properly. Due to
have the considering of the completion level & the other factors of the wind company may tries
to expand their business outside of the national border. The organization can fix their target
between male & female both categories for selling their products. The organizations have to fix
their target with new generation students who are the capable for taking this product. The
adaptability of the products are become profitable for the marketing & sales issue(Ratten, V.,
2011). The condition of adaptability are actually the attraction the customers. Entire people are
the customers because as they produce products both male & female categories. The organization
always wants grow their marketing out side of the country. The business will hold in USA,
Australia, Asia pacific zone, Russia etc.
Task3
3.1Business objectives, plans & assessments
There are assessing existing for the business objectives & recommended plans the wind company
is the small business organization in UK. The organization is not very old it is one kind of startup
organization. The mission & vision of the company is the leading market by providing good
quality services & reliability towards the customers. After the establishment of the company, the
main objective of the company is the development of various kind of plans & it has tried to
implemented. The organization always tries to give various types of products for the every type
of customers. Customer’s satisfaction is the crucial issue to making these types of products for
male & female categories. In the case developing sector the Wind Company always try to
developing their old thoughts & get some different types of ideas to get better quality product
8

making(Fassin et al., 2011). Due to have rival company so price chart also be maintain with
getting a good prospect. The company always tries to maintain low possible prices for the
customers. The company has manufactured their products with good quality design. They have
also concerned with the all type of finishing. Due to have considered with the weakness about
the organization ,which is the negative effect of the company. The company always tries to make
their names with brand value among the customer’s preferences (Fassin et al., 2011). Entire all
assessments of this objectives, plans will get success when all employees does a good work.
3.2Review of business plan & suggested areas
The reviews of the business plans have incorporated appropriate changes, which can develop the
business plan. The development of business plan is betterment of the organization. The review of
any business has depends upon the customers choices. If a customers are buying a products of
the companies. After that this customers are using this products, if the product is doing good
work for the customers then definitely this customers have promoted this product name among
their relatives. So review of the things are very prospectus issue for the customers usage. Some
while the changing of the environment is need to develop the flexible business plan. This
company has also faced changing of the taste regarding the quality & services of the company.
The people of UK are updating their self day by day(Neck et al., 2011). New types of design are
coming available in the markets. Apart from this in the country, people are more concerned with
the different types of styles. The wind company has produced adaptable & fashionable products
for the customer’s uses. In the case of organization promotion, some of agents have included to
distribute the leaflets amongst the schools, shops, doctor chambers, hospital s etc. There are
some types of posters & festoons have arranged for taking promotion. In order to take market the
organization need to rule their local market & particular this purpose the relationship with the
local community helps the company for improving their markets condition appropriately.
3.3 Preparation for action to implement changes
There are some changes are taking for the blessing which is reason for kick out. Due to the
changes of time organization have adapt with it. People of UK have always-ready keep their self
in update mood so changes have to need for the quality changes & product design changes issue.
Due to have the changes the adaptation of the company , the organization have taken some action
9

plans which have written below: creating a good relationship with local community & the
overseas of the area(Barnardo et al, 2011). Designs of the product have made such ways where
it is always necessary for the customer’s uses. Motivating the suppliers to supply good quality
product to the customers uses. Development of payment mode of standard where a customer
will not faced any kind of hesitation to make their payments. In the case of customers
preferences they are always choosing fashionable & the practical products. The company should
have to provide the standard guaranty process to make customer attraction. The identification of
fake founder can develop the system of the company. Make that people or customers have
notified the whole system to reduce the chance of falling in the fake solution.
Task 4
4.1The impact of proposal changes in the business
Development of the organization it is considerable issue to take every factor of the organization.
Identification of considerable issue is achieving the objectives & plans of the organization. Due
to have changing of the time, entire business conditions have changes regarding this issue.
Adaptation is very necessary for the cope up with the format changing of the business with
respect to the company. The impact of proposal changes on the small business, this has written
below: The changes of the product sensitivity that will make customers more concerned. The
attractive & better quality products are preferable things for the customers. The normal designs
are not going very positive for the customer’s user. The expansion of business module in the
outside of the country can get enhances the job & corresponding responsibilities regarding the
organization(Burns, P., 2010). The caring attitude of the all employees is very vital thing to get
consumers satisfaction. This kind of attitude has need for enhance with respect to time changes.
4.2 Plan of changes which can manage the business
Management of organization has forwarded the stone in the business management. This type of
organizational activities are helping to the devolving the condition with respect to the
competitive market. The wind company has produced the various types of products for making
of customers preferences. Due to the changes of time, there has some changes has been arrived in
the company. There are some processes to proof this type of management to execute the changes
of the organization (Lee-Ross et al., 2010). Due to help of the particular development,
10

programmers & proper training can execute the changing of business environment. The
customers are key of the business organization. The different types of customers have required
their choices with respect their preferences. The organization always tries to customize their
services, which has included with the managing condition properly.
4.3Performance monitoring & improvements of the business last two years
During last two years the performance of the company has gradually increasing. Due to the
process of the monitoring, the business activities are growing their performance level. Due to
maintaining the consistency has used for making moral & main issue. The main thing of the
customer satisfaction, which, is ensuring the importance & performance, level of the
organization. The small amount of money, which has help to modulate & started to give journey
in the organization. Entire monitoring processes have to control by the manger level of the HRM
process. The significance the HRM process has executing the entire monitoring & the
performance level of the organization. During last two years the working environment & work
enforcement is doing a good roll for the respective organization. According to the finance report,
the companies’ yearly turnover has emerged very quickly(Neck et al., 2011.). The workers & the
stuffs are getting good amount of salary. If the customers want the different types of branded
products they that will ensure to take positive step to make varieties type of product with respect
to the company. Identification of monitoring process has help to find out the fake activities of the
company. According to the finding of fake companies, 365 companies have shot listed for this
reason. In order to giving customers preferences, they are not able to give good qualities product,
fake products have got the customers.
Conclusion
The wind company is the small business company in the UK. This company has originated from
Dragon dens series of business, but this is very pleasant startup organization. Lifetime of the
business organization has faced various types of company changing situation, which has accrual
making play process with a little bit complexity. Due to the development activities & proper
research, the organization has placed different pals to execution of betterment (Raposo et al.,
2011). The organization always wants to tries development their fascination of their products
time by time. The quality performance & the assurance is the key of success. The organization
11

has also try to develop their rival identical product to make attraction on the customers.
Customers are all in one to take development of the organization. Quality assurance is the only
parameter to get key of success. Acceptance of the products are gradually increasing the
organization productivity.Abobve all discussions this things have concluded that the business
plans of the; organization can maintain the success of the company for long time.
References
Barnardo, C.J.A. and Blakesley, R.G., The Wand Company Limited, 2011. Remote control
device, in particular a wand having motion detection. U.S. Patent 8,058,975.
http://link.springer.com/article/10.1007/s10551-010-0586-y
Cassai, G.H. and Cassai, H.J., Cassai Gino H and Cassai Henry J, 1984. Adjustable cosmetic
wand. U.S. Patent 4,428,388.
Bridge, S., & O'Neill, K. (2012). Understanding enterprise: entrepreneurship and small
business. Palgrave Macmillan.
https://books.google.co.in/books?
hl=en&lr=&id=4B4dBQAAQBAJ&oi=fnd&pg=PP1&dq=small+business+management+an+ent
repreneurial+emphasis&ots=luq9ysHbpR&sig=rBkXoP5S_O_E8FEyijEowNOCZhU#v=onepag
e&q=small%20business%20management%20an%20entrepreneurial%20emphasis&f=false
Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave
Macmillan.
https://books.google.co.in/books?
hl=en&lr=&id=npkcBQAAQBAJ&oi=fnd&pg=PP1&dq=small+business+management+an+entr
epreneurial+emphasis&ots=b9on8Yq6u5&sig=0nH3LEeL9G51xarcCVthoiA62Dc#v=onepage&
q=small%20business%20management%20an%20entrepreneurial%20emphasis&f=false
12