Business Case Study: Analyzing Warby Parker's Strategies and Plans

This case study delves into Warby Parker, examining its competitive advantages, challenges, and strategic planning. The analysis covers various aspects, including innovative designs, direct-to-customer delivery, and the challenges faced in social innovation, employee engagement, and rapid growth. The study explores contingency factors impacting planning, such as strategy changes, environmental shifts, and technological advancements, and recommends long-term plans for better market adaptation and cost management. It also highlights the importance of goal setting for understanding the company's purpose, achieving financial objectives, and gaining a competitive edge, emphasizing management performance, employee goals, social responsibility, and market share. The document provides a comprehensive overview of Warby Parker's business strategies and future goals.

Running Head: CASE STUDY OF WARBY PARKER
Case Study of Warby Parker
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5-26. What competitive advantage does the organization Warby Parker has? What are the
challenges and problems faced by the organization?
As Compared to the functional aspects that are associated with the respective
organization Warby Parker in the market, it is considered to be a stated part that in order to
remain more competitive and goal oriented in the organizational functioning, it is important for
them to adapt and introduce innovative strategies to gain strong mode of competitive advantage
over their competitors (Demyanova et al., 2016). Some of the systems of competitive advantage
factors that are related to the respective organization Warby Parker in the market are mentioned
below:
 In order to ensure better system of sustainability in the market, it is important for them to
introduce innovative designs that give a unique and differentiated approach to the
customer minds. This is one of the key major parts where the company Warby Parker has
given more emphasis on.
 In the different segments of eye wear business, they are considered to be the organization
that offers branded and high quality products at reasonable and affordable value to the
customers understanding their needs and wants in the respective product category.
 Products are delivered directly to the customer hands where they have innovative and
advanced online platforms to make the products reach the customers ensuring better
system of reliability and feasibility (Kiznyte, Welker & Dechange, 2016).
Challenges Faced by Warby Parker
 The first and foremost challenge faced by the organization was associated with their
divisions which were based on social innovation. The first motive was where they had

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to encourage the customers who were interested with the company’s social projects.
Under this respective part, the key issue was many of their customers were unaware
about these respective activities.
 The second major challenge related to the organization in involved the system of
rallying the employees associated with the organization around social activities
(Chang, Lo & Lee, 2016). The organization was not confident whether the respective
initiative made may be beneficial to them to operate further with more effectiveness.
 The third part of challenge was associated with the growth of the organization, where
due to rapid growth in their business it was important for them to merge with their
partner base. The key issue faced under this respective part is where it was difficult
for them to identify other organization which can easily operate with their current
goals and strategies.
5-25. What are the contingency factors affecting the planning of Warby Parkers and how
this will affect their planning process in their operations?
Some of the major contingency factors that generally affect the planning operation of the
organization Warby Parker are mentioned below:
 The first and foremost factor under this respective part is associated with the changes in
the planned strategy of the company on a regular basis. This can create a negative impact
under the planning structured by the top level management of the organization Warby
Parkers where the strategies are designed as per the organizations future objectives and
missions.

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 The major part is associated with the environmental changes that can be caused in the
current and in the future operations where this respective part can create a rapid impact
on the decision making system of Warby Parkers (Kuratko et al., 2017). As a part of
change some of the key consequences that can be faced by the company can be related to
the process where it will be difficult for them to adapt the newly introduced changes
under the current operational method. On the other hand remaining more responsive and
flexible to the current changes can be a challenging part in the future.
 The third major factor is related to the system of technological measures that are
associated with the market operation of the organization (Ikeda, Marshall & Okamura,
2016). Some of the major technological factors basically involve knowledge, work
procedures, machinery and materials that generally convert the input of the company into
output. Bringing advanced measures and innovation to the current technological factors
depending upon the customer preferences and interest can be a challenging part for
Warby Parkers to implement.
5-24. What type of plans can best suit for the organization to operate further (long
terms or short term plans).
According to the functional part that is related to the organization Warby Parkers in the
market, adopting a better mode of long term strategies can be more beneficial for them to
operate further on an effective basis. Some of the major advantage of adopting long term
plans within the internal environment of the organization is mentioned below.
 Under the current market operation of Warby Parkers, the organizational generally
have to face strong market competition over their competitors. In this respective part

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there can be high chance of causing risk in the internal environment of the company
which can be related to their product strategies, customer interest and product
positioning (Aufmann & Gillotte, 2015). Adopting a long term plan can enable to
understand the current and future trends that is required to be implemented in order to
overcome the future risk factors which can be caused.
 Long term plans helps the company in spreading the cost that are associated with the
organization where this can be an adaptive platform for them to maintain a better
profit margin and revenue system to adopt strong competitive advantage in the future.
 According to the company Warby Parkers during the time of introducing new product
segments and designs and at the time of adopting a change in the current pricing
strategies, the particular mode of test marketing system can only be performed under
the long terms planning methods. This can help them to understand the future risk
factors and other discrepancies which can be caused in the future market
competitions.
5-23. What is the importance of goals in Warby Parkers Future? What can be some of the
major goals that are required to be implemented by them to operate further?
As compared to certain factors that are related to the goal setting process of the company
Warby Parkers, this can help them under the area of understanding the actual purpose that is
associated with the respective organization in the current market (Denning, 2018). This can help
them in order to provide better assistance under the area of growth factor of the company along
with achieving the organizations financial objectives.

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Effective goal setting process can be an adaptive platform where they can achieve strong
mode of competitive advantage in the market along with understanding the company’s actual
vision. Some of the major goals that are required to be implemented by the company Warby
Parkers generally include management performance and employee goals along with giving more
emphasis on goals that are related to social responsibility and market share that is associated with
the respective organization in the market.

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References
Aufmann, C. E., & Gillotte, J. (2015). U.S. Patent Application No. 14/447,586.
Chang, A., Lo, W., & Lee, S. Y. (2016). Heightened Corporate Social Responsibility: Insight
from the Evolving Value Creation of Buy-One Give-One Model. Journal of
SmallBusiness and Entrepreneurship Development, 4(2), 11-20.
Demyanova, O. V., Gismatulina, A. H., & Shaukov, R. T. (2019). efficiency improvment of
personnel in a medical organization via a process approach: case of medical and sanitary
part of kazan federal university.
Denning, S. (2018). Succeeding in an increasingly Agile world. Strategy & Leadership.
Ikeda, K., Marshall, A., & Okamura, S. (2016). Four steps to re-ignite Japan’s innovation
leadership. Strategy & Leadership.
Kiznyte, J., Welker, M., & Dechange, A. (2016). Applying project management methods to the
creation of a start-up business plan: the case of Blendlee. PM World Journal, 5(5), 1-24.
Kuratko, D. F., McMullen, J. S., Hornsby, J. S., & Jackson, C. (2017). Is your organization
conducive to the continuous creation of social value? Toward a social corporate
entrepreneurship scale. Business Horizons, 60(3), 271-283.

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