Comprehensive Business Plan: Sigma Waste Management, Mumbai, India

This business plan outlines the establishment of Sigma Waste Management, a waste recycling business in Mumbai, India. It includes an executive summary, business description, and strategic plans, including mission and vision statements. The plan incorporates market research and analysis, such as SWOT and PESTEL analyses, to identify strengths, weaknesses, opportunities, and threats. Competitive marketing strategies, marketing mix, customer analysis, and operational details are also addressed. Finally, the plan provides a financial overview, including anticipated financial results, funding sources, and ethical considerations. The business aims to recycle waste products into consumer products, contributing to environmental conservation and waste reduction in Mumbai.

Running head: WASTE MANAGEMENT BUSINESS PLAN 1
Waste management business plan
Name
Institutional Affiliation

WASTE MANAGEMENT BUSINESS PLAN 2
Executive Summary
A business plan often provides comprehensive information regarding a particular business.
This business plan offers detailed data about a business in the waste management industry
referred to as Sigma Waste Management. The business will be located in Mumbai, India.
Sigma Waste Management region of operation will involve collecting, recycling and
marketing waste products from city waste treating plants for use as a consumer product. The
waste management business will be set up in one of the most iconic landmark building in the
town. The start-up business is setting up its premises in the building with the sole aim of
being the flagship waste management business (Barringer, 2012). The first part of this
business plan provides the description of the business, strategy in which the business will
operate and the purpose of the business. This part also provides the business objectives,
vision and mission statements. The second part of this business plan incorporates marketing
research and analysis that includes SWOT analysis and PESTEL analysis which will be
employed to ascertain the business weaknesses and strengths. The third part incorporates
competitive marketing approach and marketing mix that helps the business in its fabrications
that includes the distribution and pricing policies. This part also included customer analysis
and operation and staffing that is significant to the plan as it demonstrate how the business
will be managed. The last part of this business plan contains the financial plan, analysis and
forecasting results that includes the anticipated financial plan, estimated sales and resources
that are required to start the business (Hamilton, 2011). The sources of funds are illustrated in
this part as this will assists in ascertaining other avenues that can be utilized to get resources
for the business. The part also describes the business ethics, control and sustainability that is
often vital for the business operations.

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Introduction
Waste management
Human waste sludge has long been a waste issue for cities that basically control waste
treating plants. In urban regions that basically deal with large quantities of waste, human
waste is usually disposed in volumes at municipals land-fills. Compelled by federal and state
orders, composting and recycling of municipal compact waste has basically augmented
intensely in the past ten years (Bong, Hashim, Ho, Tan, & Lee, 2017). There are about ten
thousand curb side recycling plans in USA and about 20,000 drop off centres for
decomposable materials. Sigma Waste Management business idea presents a chance to
recycle a land-fill bound wastes, save the land-fill space and provide the customers the
chance to benefit from the various affirmative properties of the composted materials. Human
waste sludge basically comprises of a high nutrients value that can be treated in order to
provide a quality solid enhancer and plant food as far lower than organic manures presently
sold in the market.
Business Description
The name of the business will be Sigma Waste Management. The name originates from the
word solid which means waste. The uniqueness in the name will attract many customers since
it is different and the only one in the region. Since it is the one and only, the name will be
easy to be identified thus making the customers of the product and services being offered by
the business have an easy time in recognizing the name easily without any difficulties
(Economides, & Tåg, 2013). The company reprocessed waste will be directed towards
fertilizers producers, landscapers, farmers, nurseries and government organizations who will
basically profit from the composts plentiful soil improving its characteristics. Sigma Waste
Management has a noble and bright concept which requires a sizeable amount of start-up
capital. The start -up capital requirement is occasioned by the fact that the waste management

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will trade in a wide array of solid waste to meet its one stop waste management status
(Mathur, Patan, & Shobhawat, 2012). Borrowed from well- known waste management
business found in major world cities, such a business for survival and competitiveness will
need funding to cater for business space rent which ideally is offered at a premium because of
the building importance in Mumbai, India. Additionally, Sigma Waste Management will go
an extra mile to rebrand the products to have a taste and appearance of Mumbai, India. The
business address is as follows.
Sigma Waste Management
Address: Mumbai, India Zip Code: 12031004
Mumbai, India
Phone: + 91 569-548-236
Category: waste management
Business location and map
Sigma Waste Management will be located at the City of Mumbai. The company plant will be
at Mumbai which is along the Sigma Beach Rd, opposite the Sigma Supermarket. The
company is located at this region since it the landscape slopes towards the company which
makes it easy to collect the waste products from the residents.
Business Idea
After vibrant feasibility analysis, the reasons below influenced the owners of the business to
select this specific location. No waste management business is situated in this region or in the
neighbouring cities (Guerrero, Maas, & Hogland, 2013). The area population mostly relies on
one waste management that is India waste management which is situated 20 miles away. The
number of rivals was also an influencing aspect.

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Strategy and purpose of the Business
Sigma Waste Management is a partnership made of four people. The partners have decided to
contribute INR1.5 million as start- up capital which would be translated as share capital. The
partners will share the profits and losses according to each partner capital contribution (Parks,
Olson, & Bokor, 2015). The partners will be mainly involved in strategic decisions and
maintain a passive management. The will be represented in the day to day operations of the
business by the waste management manager.
Business mission statement
 To start a business that will help conserve the environment, reduce waste and recycle
waste products that will satisfy customer’s needs.
Business vision statement
 To provide satisfying products to its customers
Business objectives
 Flush revenues for the first one year of business and increasing each year afterward.
 Launch the recycling plant in Mumbai City to incorporate five composting divisions
in the first year (Edjabou, Jensen, Götze, Pivnenko, Petersen, & Astrup, 2015).
 Open further plans in year 2 and year 3 so as to serve other parts of the country and
the Mumbai City parts of the state.
 Continue to promote Sigma Waste Management by soliciting and contacting business
from further cities and fertilizer using customers.
Legal requirements
Permits and licenses
The business license will be attained from Mumbai municipality as it will cost INR5,000
whereas permit will be attained from India certifying board via the Local Government
Ministry that will cost INR4,000.

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By laws
The business should embrace corporate social responsibility by employing the local residents
and embracing the region structures like roods (Gunda, & Nleya, 2016). The business must
not be health threat but a promoter of health and therefore will recycle and manage the waste
products from the entire municipality because the company will have a well-managed and
constructed pipe system to avoid water or land pollution.
Market research and analysis
Sigma Waste Management is entering a market where human waste sludge’s has not been
reprocessed on any substantial scale in Mumbai or the neighbouring regions. This is a viable
and unique idea that addresses the desires of diverse clients and reaches an unexploited
market with incredible growth prospective (Demirbas, 2011). One of the smartest aspects is
that the company is anticipated to achieve a strong cash situation and realize profitability in
its initial year of operation. Because of a large desire for these services and products, and a
lack of direct rivalry, our prediction of quick success is achievable.
Market analysis
Market analysis is the study on the attractiveness and a dynamic market for a business entity
such as the Sigma Waste Management. The market analysis directs the business profitability
markets as well as the finding the integral market for the business. Market analysis plays a
vital part in the efficiency and the effectiveness of the Sigma Waste Management, the
analysis will define the direction of the business operations based on the customers’
certifications as well as identifying the shortcomings, opportunities and the strengths of the
business (Diamond, & Tolley, 2013). Market analysis in Sigma Waste Management will
focused on well-defined strategies on promoting the business products and services not only
in Mumbai but in the global market. The phenomenon will also consider the business

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predetermine activities such as the decision on the inventory, workforce, promotional
activities as well as the purchase of new business equipment and assets.
Customer Analysis
Potential market
The target clients are couples and families who live in big houses around the town. The
business potential consumers will be individuals living around the area and this will be
people from diverse classes, occupation, religion and geographical setting. The consumers
will benefit with reasonable products from business since the services will be accessible at all
times hence consumers will enjoy the products well without interruptions (DeYoung, & Baas,
2012). Organizations will also be the targeted clients as the business will be situated near
several institutions. Diverse companies are also the company potential customers as people of
different companies who will require my products to be supplied to them. From the 95%
market segment, the business anticipates approximately 40% of the customers to use Sigma
Waste Management products since the company plans to produce high quality products that
will entice several clients (Pires, Chang, & Martinho, 2011).
Market plan
This intends to give insight on how the operations will be piloted. The business anticipates to
exploit the sales as well as creating long-term consumer relations and channel members
assurance marketing strategy for a medium businesses (Guerrero, Maas, & Hogland, 2013).
Medium business management description of rivals comprising of the demand level for the
products or services and strength and weakness of the competitors.
Market Share
The population of Mumbai City is approximately 81 Million people which they cover an area
of 100 Sq km and may be each person will produce at least 500 Kgs of solid and 500 litres of
solid per day.

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60%
25%
10% 5%
market share
Sigma waste
Al Naser
Mumbai waste
Indian waste
SWOT Analysis
The measurement is the investigation approach used for Sigma Waste Management to review
the likelihood of options tending to ecological and industry patterns, the anticipated interested
groups, and the opponent (Club, & Chen, 2015). The SWOT analysis table is demonstrating
all the threats, weaknesses and strengths, and opportunities are launched to be deliberated by
the investors.
Strength Weakness Opportunities Threats
Full time working
by employees
Skilled Personnel
Strongly
reputable
Well positioned
Still new in the market Steady market in the
state
It’s the only waste
management in the
area
New policies for
new businesses
unidentified in the
market place
Qualified workers
Firmly reputable
High safety
Concentrate in diverse
types of waste
management products
High quality
fertilizer and
services
External Analysis
PEST Analysis
Political
 The political status is stable
 Existence of strict labour law
 Several regulations should be
followed to start up the business like
the business license
Economic
 Mumbai Expo 2020 is a great chance
to market our products.
 The economy is favourable
 Strong currency in relation to other
currencies
Social
 Increasing in population and it is also
expected to increase in future.
Technology
 The country spent a large amount of
money into improving the waste

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 Increased number of travellers in the
country
 Young population like using toilet
 Low tax in India thus increasing the
purchasing power of residence
technology
 The use of social network such as
Twitter and Facebook has increased
by 45%
 Availability of diverse Webpages
Environment
 Favourable weather condition
 India attitude towards waste
management
 The issues of global warming
Legal factors
 Availability of strict labour laws
 Availability of customers’ protections
units
 Existence of employment laws like
age and wages
Competitive marketing strategies
Competitor analysis
Stiff rivalry in waste management business is the key obstacle that inhibits diverse companies
from entering into the market. Presence of firm competition in the business has barred new
rivalry from entering into the market (Connole, Shannon, Watson, Wrisberg, Etzel, &
Schimmel, 2014). Sigma Waste Management basing on efficiency and quality, the company
will lay down its plans which will facilitate it to overcome its competitors for example,
ensuring extreme best public relations by introduction of consumer care service, ensuring
well qualified and sufficient personnel and through the use of different media channels to
advertise its products to ensure maximum number of customers.
Distribution strategy
The proposed business will have the distribution channels. This will involve wholesalers,
retailer and also directly to the customers. Whole sellers and retailers will sell further the
products to the consumers or end users, hence making profit. The enterprise will on other
hand sell its products directly to customers. Below is the representation of the distribution
channels of the products (Hollensen, 2015). The options for developing the technology are
subcontracting because of the simplicity that is usually involved when outsourcing some of
the products. The options for producing the product will involve subcontracting and licensing

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other firms to deliver goods that are of high quality to the business. The options for sales and
distribution will comprise of whole sale and use of distributors or the sale representatives so
as to enhance speed.
Producer wholesale customer
And
Producer manufacturer distributor customer
Marketing plan
The business marketing plan is a provision to meet management of waste in India to enhance
clean environment as well as constant business growth (McKenzie, 2015). The business plan
should allocated INR10,000 for marketing products both online as well using the perspective
passive strategy which employs social media or personal selling, print media and electronic.
They enhance numerous aspects of gift brand awareness thus instigating the differential
reaction that improves market (Pires, Chang, & Martinho, 2011).
The website will be registered with the directories gift product sites and search engines
substantiating the marketing of the waste management business product and stores location.
The website will comprise of testimonials and FAQs page. Other links which may be useful
to us include product prices and discounts.
Operation and staffing
Human Resource Management
Sigma Waste Management will recruit its workers through advertisements where it will
publish its opportunities on the internet at whatever point it will need employees (Gunda, &
Nleya, 2016). This aspect will be a rational trail for me to convene diverse persons and
communication will less challenging because it will pull in varied potential candidates and
workers by relocation the production and the organization itself. The business will select the
best employee for my trade by ensuring he or she is fit for the trade and must to be ready to
work for the achievement of the business.

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The business will be a partnership kind of business this is for easy management of the
business. The business will employ skilled and qualified persons (Blank, 2013). The real
owners of the business comprises of the Engineers, Entrepreneur, Technical Expert who will
combine all their diverse efforts and combine all the factors of production to ensure that the
business objective is uphold to a greater heights (Queiruga, Benito, & Lannelongue, 2012).
The owners of the waste management is the Engineers himself, his role is that of risk taking,
taking part in managerial competencies that concerns the growth of the waste management
like planning leadership and accounting, the manager whose responsibility is that of
marketing, planning, administration and coordinating Sigma Waste Management services
such as cleaning and colection facilities. The technical and management experience that is
needed for the business include; managers who oversee the whole operations, the finance
director who will be in charge of finances and the waste management directors.
Personality Qualifications Duties Responsibilities
Chief Engineer -
Manager
Should be aged between
30-40 years with
resilient personality and
dynamism
Masters in Engineering
Chief engineer will
provide decisions by
selecting a best course
of action that the
business will follow in
pursuit of its goals.
Design in advance what
to do.
Resolving any
problem which
may arise
between the
business and
also between
the employees
Senior supervisor -
Engineer
Should be minimum 27
years.
Graduate from a
recognized institution or
youth polytechnics.
Has experience of 2
years.
Hardworking individual
and cooperative.
Should be able to keep
accounts of the daily
business operation.
Should be able to
ensure that all workers
are working on their
respective areas.
Should be able
to advise the
manager and
also report on
any occurrence
in the business
Accountant. Should be a minimum
of 25 years old.
Should graduate from a
recognized accounting
college.
In charge of business
accounts.
Should be able to keep
the financial analysis
documents for the
Preparing the
budget and
receiving
business
documents

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Should have reached
minimum degree in
Accounting
Should posse’s good
public relation skills.
Should have a working
experience minimum 3
years.
business and be able to
record the business
financial status.
Employees -Should be minimum 18
years old
- Should have graduated
from a recognized
college or known
polytechnics.
-The employees are
supposed to do check
diverse services in the
company premises.
-Should be able to
handle emergencies and
must have at least one
year experience.
-Should be
hardworking and
willing to cooperate.
-They should
report any
malfunction of
the machines to
the manager
through the
senior
supervisor
machines and
the business
equipment.
Organization structure
Management team
The business will reward my employees by their level of education and also through
their hard work. The business will motivate my employees by taking them foe a trip at the
end of the year or giving them little amount of money to celebrate for Christmas (Queiruga,
Benito, & Lannelongue, 2012). The business will compensate my employees as it will pay
General Manager
Production
Director
Finance
director
Engineering
Director
Planning
Director
Employees and
security