Detailed Business Report: Waste Management and Environmental Services

This report presents a comprehensive business plan for a waste management company, 'Good for Environment,' operating in the UK. It begins with a business description, outlining the mission to protect the environment through waste reduction, recycling, and disposal using biodegradable materials. The report then delves into intellectual property and legal considerations, emphasizing the use of copyright to protect unique business ideas and the partnership legal structure. An industry analysis utilizing Porter's Five Forces model assesses competition, new entrants, supplier and customer bargaining power, and substitute products. The operational plan details waste management processes, including collection, sorting, recycling, and the circular economy model, along with a business-to-business and business-to-consumer model. A management team plan highlights key personnel and their expertise. The marketing mix (Four Ps) focuses on product, place, price, and promotion strategies, including the use of social media. A financial plan outlines funding sources, cash flow projections, and the impact of sustainable practices on profitability. Market research techniques and a PESTLE analysis are employed to understand the macro environment and industry trends, emphasizing the growing customer awareness of environmental sustainability.

ASSESSMENT- 2

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Business Description / Intellectual Property and Legal considerations.................................3
Industry Analysis....................................................................................................................4
Operations and Management Team Plan................................................................................5
Four P's of waste management ..............................................................................................6
Financial Plan.........................................................................................................................7
Market Research ....................................................................................................................8
CONCLUSION ...............................................................................................................................9
References .......................................................................................................................................9

INTRODUCTION
Business is defined as the legal business entity which is involved in various activities such as
commercial, industrial and others with the objective of generating profits. Business management
concentrates on organising as well as managing business resources for attaining determined goals
and objectives on time with efficiency and effectiveness. Business is the document that includes
all details of organisational objectives, plans and strategies that direct how these objectives are
achieved. This report includes new business is taken that involved in waste-management through
recycling and reducing waste for protecting environment. This report includes business
descriptions, industry analysis, operations and management team plan, marketing and financial
plan.
TASK
Business Description / Intellectual Property and Legal considerations
Description of business: New business venture named Good for Environment is taken into
consideration that provides its services at different parts of UK. Respective business take
initiative foe saving environment through waste management system.
Mission statement: Mission of organisation is to protect environment on large scale through
managing waste by dispose, reduce and re-cycle waste in effective manner. Organisation
promotes organisational waste management team to use biodegradable material
Description of products and services: Organisation provides its services such as waste
management through using different methods like recycling, composting, incineration, landfills,
bioremediation, waste to energy, and waste minimization. Through this innovative business idea,
organisation can concentrates on developing energy with the help of waste material which is
good for environment as well (Almeidaand Santos, 2018). This service help business to fulfil
corporate social responsibility and maintain differentiated image in market. Organisation develop
products from these material and sell them in market to generate profits.
Intellectual property: Intellectual properties are defined as the set of intangible assets that are
owned as well as legally protected by the organisation or individuals from outsider user.
Organisation involve in waste-management uses copyright to protect its unique business idea,
procedure and method of waste-management. It helps business to gain competitive advantages
and save their ideas and new business plan from external competitors.

Legal considerations: There are various legal requirements are followed by the new established
organisations for running business operations in best possible manner. Waste management
organisation uses partnership as a legal business structure in which two or more partners run
business with the objective of attaining common goals and objectives.
Industry Analysis
Waste-management organisation comes under service industry that have rapid growth and sales
opportunities. Currently its size is small but new business are attracted towards it that make it
more competitive.
Porter's five forces model: Porter's five forces model is defined as the framework that help
business to analyse and identify competitive forces that shapes whole industry. As waste-
management through specific process is new business idea so, it becomes important for the
organisation to understand these forces and develop strategies accordingly to gain competitive
advantages (Demosthenous, 2021). Forces of waste-management are explained below:
Competition within industry: Competitors are the organisation which are involved in
providing similar products and services in market. Waste-management organisation established
with innovative idea so it provides unique services to its customers. So, there is less competition
in service industry in the context of waste-management concept.
Threat from new entrants: In current business environment, customers aware regarding
environmental aspects and conscious of its protection. Waste-management is the process that
maintains differentiate and strong image of brand in market. It attracts larger number of entrants
that impact on organisational overall performance and profitability.
Bargaining power of suppliers: Waste-management organisation has limited suppliers
who provides technologies and machineries for recycling waste. Suppliers can impacts on
business performance through raising prices of machineries and quality of material. It is
important for business to maintain effective relationship with suppliers to get quality material at
affordable price.
Bargaining power of customers: Now these days customers are more conscious
regarding environment, so they prefer to use products that are produced from biodegradable
material (Gregório, 2021). Waste-management organisation has large number of customers who
prefer to purchase organisational products that creates lower customer bargaining power from
customers.

Threat of substitute products: Substitute products are defined as the similar products
that are available in market at competitive prices. Business is established with unique idea so
there is no close substitute is available in market that helps business to gain competitive
advantages.
Operations and Management Team Plan
Operations plan: Operational plan is defined as the practical document that includes key
activities as well as targets that organisation want to achieve during specific period of time.
Waste-management business develop effective operational plan that provide guidance to perform
defined task in systematic manner (Horák, 2019) . As respective organisation is involved in
managing waste through dispose, reduce and re-cycle waste.
How business will be run and how your product or service will be produced
Respective business uses various steps for waste-management process that help business to run
its operations on systematic manner. All steps that are used by organisation are explained below:
Extensive uncontrolled dumping: Organisations are not managing their waste which makes
hard to dump off plastic and metals. It impacts on overall cycle of waste-management.
Reliable collection and better landfill sites: It is related to regulating as well as relying that is
used in managing landfills for the purpose of managing waste.
Separate collection and sorting: This step includes separating waste while performing dumping
that help in segregating waste in effective manner.
Expanding re-cycling process: In this stage, waste is re-cycled that helps business to attain the
task of environmental protection on large scale.
The circular economy – waste as a resource: Through this stage, organisation generate money
from waste. Organisation develops products again by using waste material and sell them in
market again.
Business model: Waste-management organisation uses business to business and business to
consumer model. Through these model organisation take waste material from organisations than
recycle them and produce new product than sell them in market for customer use (Huotarinen,
2022). These business models provide guidance to organisation to perform business operations in
effective manner and attain overall organisational objective of gaining competitive advantages.
Management Team plan: Management team business plan is defined as the section of proposal
that reflects expertise as well as credentials of management team in organisation. It shows

prospective inventors and professionals that organisation has appointed are experienced,
educated and capable for fulfilling leadership position. There are various members are included
in organisational management team such as chief executive officer, chief financial officer, chief
operational officer, chief information officer and chief operational officer. Each and every
member of management team has specialisation in their field that enable them to manage and
perform operations of their field (Katz, 2018). It bring business towards attaining the objective of
growth and success as well as gaining competitive advantages.
Partnership is the legal business structure that is used by organisation to run its business
operations in systematic manner. All partners bring asset, risk is spread and decisions are taken
quickly that help to gain competitive advantages.
Four P's of waste management
Marketing mix refers to the tactics, set of actions, which a company uses in order to
promote their brand or product in the market. The four Ps basically include product, price, place
and promotion.
 Product: It basically refers to the goods and services which has been marketed to the
target audience. While working on the product, it is very important that to consider the
target audience and their unique requirements as well(Ganesh., 2019).There are certain
questions which needs to be taken into consideration when working on a product. It
includes what is the product, what does the product do, who is the product's target
audience and how is the product different from what others offer. In context to waste
management, the main products are those which are related to the company's spare
materials which can be further recycled into positive manner.
 Place: It is the place where the individual can sell the product and the distribution
channels which has been used in order to get the customers. In context to idea of waste
management, they provide their services into different areas and places of the country of
UK.
 Price: It is the cost of a product and service where it is very important to pick the price
which is simultaneously accessible to the target market and also meet out the goals of
business as well. In context to idea of waste management, the price can be set in such a
manner that it can be affordable and decided by considering the every kind of age group

as well. The penetration marketing strategy can also be used in order to implement the
business idea into successful terms.
 Promotion: It is the factor that in which manner they advertise the products and
services. There are different ways to promote the product and also there are certain
traditional methods which includes word of mouth, television commercials and print
advertisements (Rind and Mirjat., 2020). In this digital period of time, there are certain
more channels of marketing which can be used in order to promote the product. Such as
email marketing, content marketing and social media marketing. In context to idea of
waste management, there are certain social media platforms where this idea can be
promoted into positive terms.
Financial Plan
Sources of funds: Waste-management organisation need 10,000 Pounds start-up cost for the
purpose of running business operations in effective manner. Respective organisation acquire
funds from various sources such as taking loan from bank, friends, angle inventors and others for
specific period of time. Organisation have to pay fix rate of interest on loan amount and angle
inventors take part in management so business owner has no control over management (Mrksa,
2021). Through acquiring funds from these sources business and use them in establishing
business, gaining material and technology and promoting brand in market place.
As business is established with unique business idea that provides long-term sustainable
competitive advantages to business. Respective business recycle products and sell them again in
market that enhances organisational profitability. Customers are more attract towards using
sustainable and biodegradable products that improve business sales and profitability and
competitive business environment.
2018 (£)
CASH INFLOWS
Investments 15000
Loans 5000
Total inflows 20000

CASH OUTFLOWS
Marketing 2785
Material 3684
Wages 5231
Other Expenses 1348
Total outflows 13048
NET CASH FLOW £6952
Market Research
Market research: Market research is defined as the procedure of determining viability new
products and service in potential market segment. It allow waste-management organisation to
determine target market and get feedback from customers regarding their interest and required
products and services (Schramm, 2018). There are various market research techniques are used
by organisation such as interviews, focus group, observation and survey in order to gain
information regarding market trends and customer's preferences.
Macro environment analysis: Macro environment is defined as the set of various conditions
that are exist in the economy and impact organisational performance in positive as well as
negative manner. Waste-management organisation uses Pestle analysis to determine macro
environment factors and their impacts on business operations (Seisdedos Barrabés, 2021).
 Political conditions of UK is stable that and organisation to perform its operations in
systematic manner.
 Higher interest rates, foreign exchange rates and other economic factors impact efficiency
and effectiveness of waste-management organisation.
 People of UK has higher disposable income that enhances organisational performance
and functionality.
 Organisation uses various technologies for recycling material that reduces business cost
and lead it towards growth.
 There are various laws are introduced by UK government that are abide by organisation
to run business operations smoothly.

 Organisation take various actions to protect environment such as waste-management and
using biodegradable material in product development.
Trends in industry: In current business environment, customers are more conscious regarding
environment. Sustainability becomes major trend in market that help business to enhance its
sales and profitability (Wabrowetz, 2021). Waste-management organisation analyse market
trends than develop effective strategies to gain market opportunities.
CONCLUSION
The above stated report concludes that the business plan plays a very significant role at
the organisational level . It has been concluded that it is very important to do the industry
analysis so that further decision can be taken into accurate manner. It has been determined that
there is a big responsibility of operation and management team which needs to be fulfilled into
result oriented terms. It has been observed that the marketing plan is very necessary in order to
promote the products and services with the right kind of approach. So for the success of business
it is very important to have a business plan into positive manner.
References
Books and Journals
Almeida, F. and Santos, J., 2018. The business plan reference manual for IT businesses. River
Publishers.
Demosthenous, S., 2021. Business Plan: COZY (Master's thesis, Πανεπιστήμιο Κύπρου, Σχολή
Οικονομικών Επιστημών και Διοίκησης/University of Cyprus, Faculty of Economics
and Management).
Gregório, J.M.C., 2021. Orsa Rural Hotel: business plan (Doctoral dissertation).
Horák, L., 2019. Podnikatelský plán: Business Plan (Doctoral dissertation, Brno University of
Technology).
Huotarinen, C., 2022. Business plan for Korean Bistro in Helsinki.
Katz, J.A., 2018. The business plan: reports of its death have been greatly exaggerated. In Annals
of Entrepreneurship Education and Pedagogy–2018. Edward Elgar Publishing.
Mrksa, M., 2021. Business plan for grabahome (Doctoral dissertation).
Schramm, C.J., 2018. Burn the Business Plan: What Great Entrepreneurs Really Do. Simon and
Schuster.
Seisdedos Barrabés, S., 2021. SON-SOLUTIONS: Business Plan.
Wabrowetz, A.E., 2021. Strategic Business Plan for Sawyer Creek Cattle Company (Doctoral
dissertation, The College of St. Scholastica).
Ganesh, A., 2019. Influence of Four Ps of Marketing in Buying Behavior. Academic
Discourse, 8(2), pp.34-43.

Rind, M. A. and Mirjat, A. J., 2020. Application of 4 Ps of Marketing Mix in Library and
Information Services at Public Sector University Libraries of Jamshoro, Sindh,
Pakistan. Journal of Information Management and Library Studies, 3(1), pp.34-50.