BM461 Global Business Environment: Watches of Switzerland PESTLE

This briefing note assesses the global macro-environmental factors impacting Watches of Switzerland, a Swiss watch retailer, over the next 12-24 months. Utilizing observational and secondary research, the report identifies key issues such as technological advancements, legislative changes, and inflation. A PESTLE analysis is applied to examine political, economic, social, technological, environmental, and legal factors within the UK. The analysis highlights the opportunities and challenges presented by a stable political system, a market-oriented economy facing inflationary pressures, evolving consumer preferences, advanced technological infrastructure, increasing environmental consciousness, and adherence to UK legislations. The report concludes that continuous scanning of the global environment is essential for identifying potential impacts and opportunities, enabling Watches of Switzerland to adapt and achieve its strategic goals in a dynamic business landscape. Desklib provides access to similar solved assignments.

Global business
environment

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
METHODOLOGY..........................................................................................................................1
KEY ISSUES...................................................................................................................................1
GLOBAL MACRO ENVIRONMENTAL FACTORS...................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Global environment entails worldwide environmental factors which are beyond control of
any company, community or nation (Roumiani and Mofidi, 2021). For the briefing note, selected
company is Watches of Switzerland which is retailer of Swiss watches having around 16 stores
in UK.
The briefing note discusses various macro environmental factors which needs to be consider
over upcoming 12 to 24 months.
METHODOLOGY
The methodology used for completing of the assessment of “Global Environment” is
observational and secondary research.
KEY ISSUES
Issues that are faced by Watches of Switzerland while operating practices in global
environment are as follows:
Issue 1: Technological advancement
Issue 2: Changes in legislation
Issue 3: Inflation
GLOBAL MACRO ENVIRONMENTAL FACTORS
Global macro environmental factors are sets of conditions that exists within international
economy as whole despite of specific regions or industry (Castañeda-Ayarza and Godoi, 2021).
In aspect to Watches of Switzerland, scanning and monitoring global macro environmental
factors is possible with application of PESTLE Analysis which is a framework to gain macro
image of situations which could impact the business. The factors that managers of Watches of
Switzerland needs to consider over next 12 to 24 months are as follows:
Political: In UK, political system is quite stable which brings ample number of
opportunities for companies operating in it. In upcoming years, Watches of Switzerland
managers needs to focus on trade barriers as it might create uncertainties for the company to
complete working and sustain competitive edge.
Economy: Within UK, economy is market oriented and highly develop social market.
However, situation of COVID-19 resulted in aspects of inflation that puts enormous pressures on
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businesses to sell products at increased prices that impacts on organisational sales volume (Cho,
2020). For Watches of Switzerland, managers need to focuses on demand and sales for Swiss
watches so to cover overall costs for reaching desired margins addition to profitability over time.
Social: UK has big consumer market in which attitudes and choices of population
changes fastly. Managers and Board of Directors of Watches of Switzerland are required to look
towards demand of consumers for smartwatches and wearables to make improvisation in sales
volume and manage revenue generation system.
Technology: UK is most technologically advanced nation on the globe. Advanced
technological infrastructure offers administrators of Watches of Switzerland unlimited
opportunities for performing and sustaining business for upcoming years. The company needs to
frequently develop new technologies in wearables and watches for offering best solutions to end
consumers.
Environmental: Activities of people and companies impact environment of a nation.
Within UK, significant improvements are made to reduce negative impacts. In order to sustain
for 12 to 24 years, managers of Watches of Switzerland are required to take initiatives for
sustainable practices within internal operations. It must also adopt environmental along with
ethical considerations for sourcing policies.
Legal: Businesses which operate practices in UK are required to adhere governed
legislations (Badini, Hajjar and Kozak, 2018). In the country, it is analysed that changes in
legislation impacts overall business functioning. In aspect to Watches of Switzerland, it needs to
focus on legislations and adhere them effectively to safeguard its people in terms of diversity,
equality, wages and hence forth for being in market for upcoming 12 to 24 years and more.
CONCLUSION
From the briefing note, it is concluded that scanning global environment results in providing
information related to factors which might impact organisation in future. Analysing global macro
environmental factors helps in identification of issues and possible opportunities to carry out
tasks effectively to achieve desired goals in dynamic situations.
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REFERENCES
Books and Journals:
Badini, O. S., Hajjar, R. and Kozak, R., 2018. Critical success factors for small and medium
forest enterprises: A review. Forest Policy and Economics. 94. pp.35-45.
Castañeda-Ayarza, J. A. and Godoi, B. A., 2021. Macro-environmental influence on the
development of Brazilian fuel ethanol between 1975 and 2019. Renewable and
Sustainable Energy Reviews. 137. p.110457.
Cho, E., 2020. Examining boundaries to understand the impact of COVID-19 on vocational
behaviors.
Roumiani, A. and Mofidi, A., 2021. Predicting ecological footprint based on global macro
indicators in G-20 countries using ma
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